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Yearbook of Experts® member profiles
David Morey -- Dedicated to Helping Companies Win
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About: David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants - and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama's Inaugural ball. The award-winning coauthor of The Underdog Advantage, The Leadership Campaign, and Creating Business Magic, Amazon's #1 New Release, Mr. Morey has advised a who’s who of Fortune 500 CEOs, five Nobel Peace Prize winners, and 21 winning global presidential campaigns. Specifically, Creating Business Magic, co-authored by John McLaughlin, former Director of the CIA, and Eugene Burger, one of history's top magicians, is about applying the strategies of magic to help us all think different, play more offense, and lead change. This approach anchors many of our keynotes and presentations.
Jeffrey Gitomer ---- Sales Expert
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About: Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. See also: salesman.
James D. Feldman -- The NOWIST
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About: James D. Feldman, CSP, PCS, CPT, CITE is the creator of Shift Happens! Jim is a professional Change Management speaker. As the owner of several businesses and consultants with Fortune 1000 companies, Jim has been on the receiving end of changes in the business. He shares numerous stories, valuable techniques and creative problem-solving in a hilarious and content-rich presentation, article or interview. Jim customizes each speech or interview to meet your needs. He researches your company or organization and creates a plan for change using real-world examples. Jim collaborates with organizations to evaluate problems, create a vision where others aren’t looking, capture what others are not seeing, by providing UNCOMMON, common sense.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com
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About: Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Brad Butler --Public Relations Professional
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About: Brad Butler transitioned from published author to book publicity and then into corporate PR representing a prestigious travel companies AmaWaterways and Brendan Vacations. Along the way he picked up a wide-range of skills for writing journalistic news releases, video and audio editing, website creation and online PR using Expert Click's News Release Wire system in writing and generating Internet Press/News Releases. With over 10-years experience with the Expert Click system, Brad Butler writes, generates and tracks news releases on the Internet, which are then disseminated to the media to create further exposure.
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Rose Lee Archer M.S.
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About: Elevate your career from an unknown to a distinguished expert through: How to be a Media Magnet. Discover Rose Lee's Award Winning approach to a dynamic interview. Reveal your talents and skills to light up the airwaves and create a lasting impression: Documented research reports the delivery of a television interview impacts an audience based on 7% content, 38% voice and 55% body language. Featured expert guests on the Rose Lee Archer Show expand expert advice to our viewers.
Adam Armbruster -- Television Advertising Expert
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About: Adam Armbruster is a modern thinking television advertising expert, author and a senior partner with ESA Company, the nation's largest retail and broadcasting consulting company, located in Red Bank, New Jersey. Armbruster consults advertisers seeking to create very financially successful television and web-based campaigns. He has also served as the director of retail marketing with the ABC/Disney Corporation Television Station Division. Armbruster appears regularly in 'America's Nightly Scorecard' on the Fox Business Network, The Wall Street Journal, NPR Radio, US Weekly, NBC International, TV Week Magazine, Ward's Dealer magazine, Advertising Age Magazine and more.
Mohammad Bahareth, Dyslexia Advocate, Award Winning Author from Saudi Arabia & President of Space Club
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About: an award winning Best Selling Author, Dyslexia Advocate, Motivational Speaker, Startup Consultant, and Business Personality whose devotion and creativity have imparted him with the reputation as Saudi Arabia’s leading youth in innovation. As the author of over 50 books in two languages, his ultimate mission is to encourage, empower, and inspire people for generations to come. When it comes to his best-selling books, he ensures youth have a better future in Saudi Arabia & Around the world.
Jennifer Beever
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About: Jennifer Beever is the original 'CMO for Hire' who drives marketing results for clients through both traditional and online marketing. Jennifer and her team have planned and launched strategic marketing campaigns for B2B companies, with particular emphasis on digital marketing since 1998. Jennifer received the Inbound Marketing Certified Professional (IMCP) with Honors Distinction, which only 1...
Kathleen McEntee -- Marketing Expert
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About: *** When SMART Marketing Matters *** Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that helps companies create and deliver a unique message that distinguishes them from competitors. In addition to creating the right message, we create visuals to bring the message to life. We also help in delivering the message to the right audience. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we support profit and not-for-profit organizations. Our firm is led by Kathleen McEntee, a marketing and business development expert and collaborator with more than 30 years of measurable achievement and leadership in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is highly respected as a visionary business builder, collaborative leader, dynamic speaker and creative solutions provider.
Phil Granchi - Author of 'Mart of Darkness'
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About: About Phil Granchi: Phil Granchi has spent most of his life avoiding novel writing. His many distractions have included collecting fossils in Antarctica, performing a completely improvised university lecture at comedy festivals around the world, working as a freelance graphic artist in direct marketing agencies and producing online educational games for a now-defunct dotcom startup. Phil is currently a practicing radiologist and is the president of Mother Lode Diagnostic Imaging, a small private practice radiology group where he fills roles ranging from IT to HR. He earned BS and MS degrees in Geology from Purdue University. He later returned to school, achieving an MD from West Virginia University School of Medicine. Living in rural northern California, he enjoys spending time in the w...
News Council
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About: We identify important public affairs issues which may require public relations help -- issues that, with greater information, can increase better understanding by all Americans. We ask public relations executives to donate non-peak time to assist non-profits. We match non-profits with public relations execs willing to volunteer their expertise. We ask firms which provide public relations servi...
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
Ad Council
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About: The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including 'Loose Lips Sink Ships' to the more recent 'I am an American,' Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years. Based on our long history of effecting positive change, it's fair to say that Ad Council campaigns have inspired several generations of Americans. Our ultimate goal is to ensure that future generations will reap the benefits of our efforts to date, and continue to be inspired by our public service campaigns in the future.
Dustin Mathews -- WealthFit.com
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About: Dustin Mathews is the Co-Founder and Chief Education Officer of WealthFit.com - an online learning startup focused on teaching all the stuff you never learned in school about money, investing, & entrepreneurship. He's also the host of the Get WealthFit! podcast, where he's had the chance to 'get inside the heads' of top investors & entrepreneurs like 'Rich Dad' Robert Kiyosaki, Racing Legend Da...
David S. James -- Mailing List Expert
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About: Mailing List Expert for direct mail. Postal, Email, Telephone lists. USA and worldwide. Mailing list brokers and mailing list managers. Additional services: Data Hygiene, Email Transmission, Websit...
Holland Cooke -- Talk Radio Expert
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About: ATTENTION IS CURRENCY, and competition for attention has never been tougher. Does your message cut-through the clutter? Or do you simply blend-into the blah-blah-blah? Media consultant Holland Cooke is a veteran broadcaster, talent coach, and marketing tactician. He helps story-tellers of all sorts craft messages for greater impact.
David Meerman Scott -- Strategic Internet Marketing Consultant
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About: Web marketing expert David Meerman Scott, author of 'Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers,' focuses on using online content to market and sell products and services to demanding customers worldwide. He is also an expert on business blogs and blogging. David has lived in New York, Tokyo, Boston, and Hong Kong, and has presented at conferences and events in over twenty countries on four continents.
 

Recent News Releases
 Date HeadlineParticipant Name
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11/23/2022
Joanne Weiland -- LinktoEXPERT
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11/14/2022
James D. Feldman -- The NOWIST
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11/02/2022
James D. Feldman -- The NOWIST
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11/01/2022
Kathleen McEntee -- Marketing Expert
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David Morey -- Dedicated to Helping Companies Win
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10/11/2022
Kathleen McEntee -- Marketing Expert
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Joanne Weiland -- LinktoEXPERT
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Brad Butler --Public Relations Professional
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09/08/2022
Joanne Weiland -- LinktoEXPERT
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09/02/2022
Mohammad Bahareth, Dyslexia Advocate, Award Winning Author from Saudi Arabia & President of Space Club

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#170 SV List From Denny Hatch -- Direct Mail Expert Denny Hatch -- Direct Mail Expert
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