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Yearbook of Experts® member profiles
Roberta Guise, MBA -- Small Business Marketing Expert
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About: Marketing and PR consultant Roberta Guise advises small business owners, independent professionals and non-profits on how to build a profitable stable of customers, save money on ineffective promotions, and get known through branding, precision marketing and public relations. Roberta also enables successful women to become thought leaders. She coaches clients one-one-one, and writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. For a lively mix of her ideas and opinions, read her articles at www.guisemarketing.com/bevisibleblog, and podcast profiles of influential women at www.guisemarketing.com/straighttalk
Tom Antion -- Multimillionaire Internet Marketing Expert
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About: Tom Antion, Internet Marketing Expert, will show your audience how to keep from bludgeoning, kicking, cursing, shooting, slapping, spitting on and generally wanting to dismember the people who are supposed to be helping them with their websites. Tom is an internationally acclaimed expert in Internet Marketing for small business who actually makes large sums of money on the Internet. He's not giving book reports, theories or untested ideas like most of the other media hounds who never made a nickel selling anything on the Internet.
Dan Janal -- Book Coach
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About: I'm Dan Janal. I'm a book coach, developmental editor and book coach for subject matter experts in marketing, personal finance, and wellness. I've written more than a dozen books, including 6 landmark books for Wiley that have been translated into 6 languages. I've spoken on marketing topics and futurism in six countries and four continents and have taught at Berkeley and Stanford. I'm one of the most creative, problem-solving persons you've ever encountered. Now, I help people write their books - as a book coach, developmental editor, and ghostwriter. No matter where you are in the book-writing process, I can help you. See more info at http://www.WriteYourBookInAFlash.com Or read my latest book on how to write a book with AI ethically; https://amzn.to/3YmqeyR
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
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About: Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. He has helped over 100 organizations – from start-ups to multinationals – scale their businesses, build capacity, and address their most pressing challenges. Randall has taught at numerous executive education programs, serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, iGP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
Christopher Carosa
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About: Chris Carosa's expertise spans three distinct areas. He is a Child IRA/retirement expert, a mentor for entrepreneurs, and a hamburger history expert. For fun, he also writes and talks about the history of the Greater Western New York Region. He has appeared frequently in national media as a source for stories on the Child IRA, fiduciary and 401(k) retirement plans, the history of the hamburger, small business success, and marketing & publicity for entrepreneurs. Carosa, a Certified Trust & Fiduciary Advisor, currently serves as a Western Region District Director of the New York Press Association and has held major leadership positions in the Financial Planning Association and the National Society of Newspaper Columnists. How can this keynote speaker, best-selling author, whimsical playwright, and nationally ranked mutual fund portfolio manager help you? Email him at ccarosa@ChrisCarosa.com or call (585) 733-4553. He answers his own phone.
Dr. Judith Briles --The Book Shepherd
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About: Dr. Judith Briles is a book publishing and book marketing expert advising and guiding writers and authors on how to take their words and create and publish a book. Known as The Book Shepherd, she brings the author's concept and vision to life; guides it through the publishing process, and strategizes the launch and book marketing. She understands the overwhelm that authors go through and has personally shepherded and coached over 1500 authors through the process of the manuscript to published book with practical publishing advice and guidance. Judith creates a book marketing strategy to support the book when published.
Jeffrey Gitomer ---- Sales Expert
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About: Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. See also: salesman.
James D. Feldman -- The NOWIST
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About: James D. Feldman, CSP, PCS, CPT, CITE, is the creator of Shift Happens! James D. Feldman, is a customer service expert who has spent over 30 years helping businesses create exceptional customer experiences. James is a renowned speaker, author, and consultant passionate about delivering practical strategies companies can use to win customers and keep them for life. With his engaging speaking style and wealth of experience, James can help your business take its customer service to the next level. He is the author of 13 books, delivered over 1,000 presentations and has written dozens of articles ranging from romance scams to innovative problem-solving to enriching the employee and customer experience. He has worked with various industries, including automotive, HBA, fast food, tourism, retail, hospitality, and healthcare.
Scott Lorenz -- Top Book Publicist
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About: Scott Lorenz is President of Westwind Communications. a PR and marketing firm with a knack for authors and entrepreneurs to help them get all the publicity they deserve.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Ed Rigsbee, The Member ROI Guy - Author, The ROI of Membership
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About: Ed Rigsbee is the ROI Guy; want more customers? Give them more ROI. Want more members? Give them more ROI. Get more ROI from your alliances, get more ROI from your organizational membership. Author of 'The ROI of Membership,' 'Developing Strategic Alliances,' 'PartnerShift' and 'The Art of Partnering' -- one of America's most prolific authors on the subject of business growth through collaboration, Ed Rigsbee consults with world class clients such as Toyota, 3M, Dun & Bradstreet, DHL, BE Aerospace, George Fischer Signet, Mead, Siemens, Roland, Best Buy and others. He travels internationally to assist organizations in building strategic alliance relationships and to improve their total effectiveness and profitability. As a strategic alliance consultant, Rigsbee will help you develop and implement smart strategic alliances for continued business growth. Access resources through www.rigsbee.com
Sam Waltz, APR, Fellow PRSA
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About: Samuel L Waltz Jr, Greenville, DE, is a nationally known business and civic leader who is founder of Alliance1099.org LLC, a Professional Society for 1099 Independent Contractors. A Vietnam-era Veteran of US Army CounterIntelligence, he is an early-out DuPont Co External Affairs executive who in 1993 founded SamWaltz.com Strategic Capital & Business Counsel (www.SamWaltz.com), a business and public affairs consultancy. Later, he served in 1999 as the elected global and national president and board chair of his own professional society for business communications and public affairs, the Public Relations Society of America (www.PRSA.org). RUNNING TO TROUBLE is the working title of Sam Waltz’ autobiography. It describes a life shaped by his experiences as a farm boy and small town native, ...
Arnold Sanow -- The Business Source
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About: Arnold Sanow, MBA, CSP (Certified Speaking Professional) is the author /co-author of 5 books to include, 'Get Along with Anyone, Anytime, Anywhere...8 keys to creating enduring connections with customers, co-workers - even kids'. His keynotes and seminars focus on getting along, building positive workplace relationships, people skills,dealing with and managing change, and how to build instant rapport, relationships and connect. He has been on numerous televison and radio shows as well as in the print media. Shows include the CBS evening news, ABC world morning news, USA Today, and others. He is a regular guest talking about relationship and people skills issues on Sirrus Radio and Family Net Television.
Expert Click Radio -- Radio Interview Service
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About: ExpertClickRadio is from Broadcast Interview Source, Inc. of Washington D.C. We publish the Expert Referral website: www.ExpertClick.com - the site helps journalists, meeting planners and lawyers, respectively find Interview subjects, speakers for events, and expert witnesses. To be interviewed please contact us at: Mitchell.Davis@ExpertClick.com or call (202) 333-5000. ExpertClickRadio is produced by E.B. GO Vision Media.
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Eugenia Foxworth, Realtor, Foxworth Realty
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About: Eugenia Foxworth is a unique real estate Broker 'without borders', specializing in exceptional properties in New York City, Riverdale, NY and internationally. She has acquired a reputation with both buyers and sellers as someone who can make a deal happen through her tenacity, knowledge of the market, professionalism and personality. She is licensed by the NYS Department of State and is a member of the Real Estate Board of New York (REBNY), Manhattan Association of Realtors (MANAR), NAR, NYSAR and on the Executive Board of the International Federation of Real Estate (FIABCI-USA). She is VP of the Harlem Tourist Board.
Rose Lee Archer M.S.
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About: Elevate your career from an unknown to a distinguished expert through: How to be a Media Magnet. Discover Rose Lee's Award Winning approach to a dynamic interview. Reveal your talents and skills to light up the airwaves and create a lasting impression: Documented research reports the delivery of a television interview impacts an audience based on 7% content, 38% voice and 55% body language. Featured expert guests on the Rose Lee Archer Show expand expert advice to our viewers.
Jan Du Plain - Du Plain Global Enterprises
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About: Jan Du Plain is the CEO and President of Du Plain Global Enterprises, a global public relations and special events company that specializes in representing diplomatic and international organizations. For years, Jan has been immersed in DC’s diplomatic community developing rich and substantial experience developing networks within embassies and other international associations and institutions in DC. Jan has played a lead role in developing numerous events that have featured heads of state, ambassadors, experts, and other influential participants as well as significant and wide-ranging programs including Passport DC Around the World Embassy Tour and World Trade Center/DC’s Embassy Showcase: Winternational.
Linda Popky - Leverage2Market Associates, Inc.
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About: Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional, author, speaker, and educator who helps transform organizations through powerful marketing results. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to get the best possible return on each marketing investment. She is an executive director of the Society for the Advancement of Consulting.
Jerry Cahn, PhD, JD - Mentor-Coach to Executives
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About: Imagine you deliver a presentation, and you get second place . . . don’t want to think that? Think no longer. Look no further than Presentation Excellence – the ultimate provider of mission-critical presentations, leadership, and strategic services for executives who demand excellence. This is the key you’ve been looking for and want to win the deal. We’ve won sales opportunities exceeding $100 million by mastering their content, strategy, and presentation. At Presentation Excellence, we use the ADAP (Audience Driven Authentic Presentations) formula to persuade the audience to buy your service product and idea. Join us and experience the excellence that only Presentation Excellence can provide! If you're looking for strategic leadership, join us at vistage.com. Today, 45,000 CEOs and executives use it to make better decisions leading to better results. The average member company grows 2.2X faster than competitor! If you want to be a transformative leader, let's talk.
Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
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About: Breaking Barrier' Elinor Stutz broke through barriers long before doing so was prevalent. Against all odds, she defied the theme 'women can't sell' to become the top producer at every company she ever worked for while ignoring attempts to get her to quit. Eleven years later, faced with an irreparably broken neck, Stutz paid attention to two visions as they appeared before her while on the stretcher. She instantly negotiated a full recovery, promising to serve communities at large. As the CEO of Smooth Sale, Stutz adapted the motto, 'Believe, Become, Empower.' Stutz is an International Best-selling author of Nice Girls DO Get the Sale: Relationship Building that Gets Results, which is Evergreen and among the Classics! * Her second book, HIRED!, has helped many secure their desired jobs. The Smooth Sale Blog is her community service to empower those attempting to advance their business endeavors.
Ina Hillebrandt -- Author, Publisher, Writing Coach, Speaker
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About: Ina is a nationally known speaker/trainer, bestselling author and publisher, writing coach and editor. Author of 'Pawprints' and the original guide, 'How To Write Your Memoirs,' (Toolbox Edition coming) she specializes in memoir, and in fiction and humor. She, her articles and books, and clients, appear on TV, radio, print and online media. Latest project: 'You Are Who You Eat, The Revolutionary New Cannibal Diet,' IRWIN Award Winner, in The Billy Ireland Museum & Library at OSU. http://YouAreWhoYouEat.net * http://InaTheMemoirCoach.com * http://InasPawprints.com * http://tinyurl.com/INA-AUTHOR
EYMER BRAND Laboratories & Think Tank
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About: Since I graduated from Rochester Institute of Technology in 1984, I have worked professionally as a graphic designer, creative director, marketing communications business owner, and agency senior management. Projects for which I have been significantly involved include: Corporate marks (logos) Corporate identity systems Printed collateral pieces (brochures) Direct mail Annual reports Websites E-books Direct mail pieces Notable projects that require a unique creative direction I have worked with tech start-ups, major corporations, local businesses, financial companies, educational institutions, life sciences/healthcare organizations, and not-for-profits. In fact, I have intentionally made efforts to move from one vertical market to another. This strategy
Brandon Kosinski, Co-Founder 'Brandon's Vintage Basement' Pop-Up Shop
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About: Siblings Brandon and Jessica Kosinski created Brandon's Vintage Basement in 2019, with the mission to 'provide the highest quality of reused and recycled vintage clothing to the metro Detroit area using environmentally sustainable and friendly practices,' as they state on their website. 'We pride ourselves for being reusable, recyclable, and resourceful.' They are also active on Instagram, with...
Kathleen McEntee and Associates, Ltd.
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About: Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that positions companies as the professionals they are. We create the right message, visuals and stories that distinguish organizations from their competitors. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we position our clients as the experts and thought leaders they are in their industries. Our firm is led by Kathleen McEntee, a marketing and business development expert with more than 30 years of measurable success in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is a highly respected business builder, collaborative leader and dynamic speaker. She is your best friend and lead supporter when practical marketing matters.
Vision Board Media, LLC
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About: A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals. The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses. Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives.
Daniel Milstein
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About: Daniel Milstein is the Founder and CEO of the Gold Star Family of Companies, operating in over 40 offices worldwide, specializing in Sports Management, Financial Services, Publishing and Film Production. Under Dan's visionary leadership, Gold Star has been named among Inc. magazine's 500 Fastest Growing Companies in America. Dan was born in the Soviet Union and just 16 when he escaped the turbulent aftermath of the Chernobyl Disaster, immigrating to the United States in 1991 in search of a better life. In his fourth book Rule # 1 Don't Be #2, Milstein motivates like never before, sharing deeply inspirational stories.
Book Title Generator
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About: Book publicist Scott Lorenz, Pres. of Westwind Comm., a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Learn more about Westwind Communications' book marketing approach at https://www.Book-Marketing-Expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or by phone -- at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist
Phil Granchi - Author of 'Mart of Darkness'
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About: About Phil Granchi: Phil Granchi has spent most of his life avoiding novel writing. His many distractions have included collecting fossils in Antarctica, performing a completely improvised university lecture at comedy festivals around the world, working as a freelance graphic artist in direct marketing agencies and producing online educational games for a now-defunct dotcom startup. Phil is currently a practicing radiologist and is the president of Mother Lode Diagnostic Imaging, a small private practice radiology group where he fills roles ranging from IT to HR. He earned BS and MS degrees in Geology from Purdue University. He later returned to school, achieving an MD from West Virginia University School of Medicine. Living in rural northern California, he enjoys spending time in the w...
 

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