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Yearbook of Experts® member profiles
Randall Craig, Digital Strategy, Digital Transformation, and Social Media Expert
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About: Author of eight books, including The Everything Guide to Starting an Online Business, Digital Transformation for Associations, the Online PR and Social Media series, and best-seller Personal Balance Sheet. Randall has founded several successful start-ups, held a long-time position at a 'big-four' consulting firm, and was a public company executive. He is currently CEO of consulting firm Pinetree Advisors. He is a CFA, MBA, FCMC, CSP, and has been inducted into the Speakers Hall of Fame. With a national media profile, he provides perspective on everything digital: Strategy, Business Growth, Transformation, Risk, Social Media, Mobile, and the web. Visit his Web site for hundreds of articles and story ideas.
David Morey -- Dedicated to Helping Companies Win
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About: David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants - and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama's Inaugural ball. The award-winning coauthor of The Underdog Advantage, The Leadership Campaign, and Creating Business Magic, Amazon's #1 New Release, Mr. Morey has advised a who’s who of Fortune 500 CEOs, five Nobel Peace Prize winners, and 21 winning global presidential campaigns. Specifically, Creating Business Magic, co-authored by John McLaughlin, former Director of the CIA, and Eugene Burger, one of history's top magicians, is about applying the strategies of magic to help us all think different, play more offense, and lead change. This approach anchors many of our keynotes and presentations.
Roberta Guise, MBA -- Small Business Marketing Expert
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About: Marketing and PR consultant Roberta Guise advises small business owners, independent professionals and non-profits on how to build a profitable stable of customers, save money on ineffective promotions, and get known through branding, precision marketing and public relations. Roberta also enables successful women to become thought leaders. She coaches clients one-one-one, and writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. For a lively mix of her ideas and opinions, read her articles at www.guisemarketing.com/bevisibleblog, and podcast profiles of influential women at www.guisemarketing.com/straighttalk
Dr. Judith Briles --The Book Shepherd
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About: Dr. Judith Briles is a book publishing and book marketing expert advising and guiding writers and authors on how to take their words and create and publish a book. Known as The Book Shepherd, she brings the author's concept and vision to life; guides it through the publishing process, and strategizes the launch and book marketing. She understands the overwhelm that authors go through and has personally shepherded and coached over 1500 authors through the process of the manuscript to published book with practical publishing advice and guidance. Judith creates a book marketing strategy to support the book when published.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Linda Popky - Leverage2Market Associates, Inc.
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About: Linda Popky, President of Leverage2Market Associates, Inc. is a senior marketing professional, author, speaker, and educator who helps transform organizations through powerful marketing results. Leverage2Market works with a wide range of organizations from startups and small businesses to Fortune 100 companies to get the best possible return on each marketing investment. She is an executive director of the Society for the Advancement of Consulting.
Jerry Cahn, PhD, JD - Mentor-Coach to Executives
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About: Jerry Cahn, PhD, JD, is a leader who inspires and empowers leaders to unleash their potential for success and lead a long, fulfilling life. He is a powerful speaker, mentor/coach/trusted advisor to C-level executives.An attorney and psychologist, he's worked on Capitol Hill, turned around a public company, and built Brilliant Image which helped 5000+ clients produce winning sales, marketing and investor presentations, 24/7. Today, he chairs the Presentation Excellence Group which helps leaders close more deals, faster, and achieve new heights through Presentation Excellence (see the about us!), Vistage in New York, Commanding Strategies, etc. He teaches psychological and business courses for CUNY branches and is Visiting Professor at University of Shanghai. he founded and led Mentoring Internships, through which he's served 650+ interns. He now also leads an in teractional platform, AgeBrilliantly.org, for adults of all ages who want to lead long, fulfilling lives.
Ina Hillebrandt -- Author, Publisher, Writing Coach, Speaker
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About: Ina is a nationally known speaker/trainer, bestselling author and publisher, writing coach and editor. Author of 'Pawprints' and the original guide, 'How To Write Your Memoirs,' (Toolbox Edition coming) she specializes in memoir, and in fiction and humor. She, her articles and books, and clients, appear on TV, radio, print and online media. Latest project: 'You Are Who You Eat, The Revolutionary New Cannibal Diet,' IRWIN Award Winner, in The Billy Ireland Museum & Library at OSU. http://YouAreWhoYouEat.net * http://InaTheMemoirCoach.com * http://InasPawprints.com * http://tinyurl.com/INA-AUTHOR
EYMER BRAND Laboratories & Think Tank
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About: Since I graduated from Rochester Institute of Technology in 1984, I have worked professionally as a graphic designer, creative director, marketing communications business owner, and agency senior management. Projects for which I have been significantly involved include: Corporate marks (logos) Corporate identity systems Printed collateral pieces (brochures) Direct mail Annual reports Websites E-books Direct mail pieces Notable projects that require a unique creative direction I have worked with tech start-ups, major corporations, local businesses, financial companies, educational institutions, life sciences/healthcare organizations, and not-for-profits. In fact, I have intentionally made efforts to move from one vertical market to another. This strategy
Kathleen McEntee -- Marketing Expert
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About: *** When SMART Marketing Matters *** Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that helps companies create and deliver a unique message that distinguishes them from competitors. In addition to creating the right message, we create visuals to bring the message to life. We also help in delivering the message to the right audience. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we support profit and not-for-profit organizations. Our firm is led by Kathleen McEntee, a marketing and business development expert and collaborator with more than 30 years of measurable achievement and leadership in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is highly respected as a visionary business builder, collaborative leader, dynamic speaker and creative solutions provider.
Vision Board Media, LLC
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About: A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals. The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses. Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives.
Valerie VanBooven-Whitsell RN, BSN
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About: Valerie VanBooven RN BSN (mother of triplets, wife of Charlie) is the founder and co-owner of Approved Senior Network® and Approved Senior Network Marketing, a division of ASN. She is also an author of 5 books, Aging Answers, The Senior Solution, Priceless Caregiving, Let There Be Leads, and Every Edge. Since 2008, Valerie and her team at Approved Senior Network Marketing have helped hundreds of home care and senior care businesses with online marketing. Approved Senior Network Marketing creates home care websites, senior care websites, and provides comprehensive search engine optimization, lead generation, content, caregiver recruiting strategies, and more.
 

Recent News Releases
 Date HeadlineParticipant Name
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11/01/2022
Kathleen McEntee -- Marketing Expert
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10/24/2022
David Morey -- Dedicated to Helping Companies Win
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10/11/2022
Kathleen McEntee -- Marketing Expert
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10/04/2022
Dr. Judith Briles --The Book Shepherd
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10/03/2022
Dr. Judith Briles --The Book Shepherd
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09/13/2022
Dr. Judith Briles --The Book Shepherd
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09/06/2022
Dr. Judith Briles --The Book Shepherd
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08/10/2022
Dr. Judith Briles --The Book Shepherd
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07/12/2022
Randall Craig, Digital Strategy, Digital Transformation, and Social Media Expert
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06/15/2022
Dr. Judith Briles --The Book Shepherd

Blog Posts
 Date HeadlineParticipant Name
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12/06/2022
Do You Hear What I Hear? Books Are Calling … Dr. Judith Briles --The Book Shepherd
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12/03/2022
Top Ten Twitter Tweets of December 03, 2022 Dr. Judith Briles --The Book Shepherd
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11/29/2022
What’s Your Purpose today? This week is for caring Dr. Judith Briles --The Book Shepherd
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11/28/2022
Home Care Website Development for CommuniCare Nurse Registry Valerie VanBooven-Whitsell RN, BSN
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11/24/2022
Top of Mind Thursday – November 24, 2022: Thankful Linda Popky - Leverage2Market Associates, Inc.
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11/17/2022
Top of Mind Thursday – November 17, 2022: The Laws of Nature Linda Popky - Leverage2Market Associates, Inc.
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11/15/2022
Got a Book Coming? Get 7 Tips to Pre-sell It! Dr. Judith Briles --The Book Shepherd
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11/13/2022
How to Choose a Home Care Marketing Agency That Helps Your Home Care Business Grow Valerie VanBooven-Whitsell RN, BSN
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11/11/2022
Sifting Through Mountains Of Resumes? 15 Tips To Sort Them Quickly Jerry Cahn, PhD, JD - Mentor-Coach to Executives
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11/10/2022
Top of Mind Thursday – November 10, 2022: Great Expectations Linda Popky - Leverage2Market Associates, Inc.




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