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Yearbook of Experts® member profiles
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Las Vegas Advisor -- Expert Gambling Books
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About: The largest and most-respected publisher of expert gambling strategies and Las Vegas-related titles in the world. Publisher Anthony Curtis, and HPs’ roster of authors, collectively comprise the most sought-after resource for both national and international media covering any aspect of gambling or Las Vegas-related story. Established in 1983, we also publish the monthly Las Vegas Advisor newsletter.
Christopher Gilbert PhD -- Author of 'The Noble Edge - Reclaiming an Ethical World One Choice at a Time
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About: About Christopher Gilbert, PhD: Dr. Christopher Gilbert is a senior international ethics consultant and popular keynote speaker. As co-founder of NobleEdge Consulting, he has worked with Fortune 500, government, and non-profit organizations, including the Bill and Melinda Gates Foundation, traveling the globe to spearhead sustainability, human capacity development, and business conduct programs. With over 25 years of award-winning teaching experience in colleges and universities on four continents, Chris has also pioneered nationally recognized professional development and ethics centers. As a motivational speaker and author, he is well known for his informative humor, authenticity, and personalized inspiration. He holds a PhD specializing in leadership ethics, a Master of Business Admi...
Tracy Shawn --Novelist, Speaker
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About: Author and speaker Tracy Shawn, MA lives in California. Her award-winning novel, 'The Grace of Crows,' has been hailed as an accurate portrayal of generalized anxiety disorder and a healing opportunity to the reader. Tracy's short stories have appeared in Literary Brushstrokes, Psychology Tomorrow Magazine, and most recently, Steel House Review. She's written numerous articles for print and online publications and is a frequent contributor to psychcentral.com. She has currently finished her second novel. Tracy is also a passionate 'anxiety warrior,' who writes and speaks about how to pull oneself out of the trenches of stress, anxiety, and worry. Her keynote speech, 'From Stressed and Scattered to Calm and Centered,' offers innovate ways to overcome emotional tension and find a more balanced and productive way to live and work. Please visit: www.tracyshawn.com for more information.
Chuck Swartwout
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About: After his wife of 54 years died in 2006, Chuck Swartwout decided there had to be more to life than merely the time spent on earth. This realization motivated him to take a long analytical look at the afterlife, which he believes we will all enter after death. Using his training in the scientific method, Swartwout researched and published You Don't Die – You Just Change Channels! which he descri...
Frank DiBartolomeo -- Presentation Coach For Technical Professionals
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About: Frank is a presentation coach for technical professionals. He is a Professional Member of the National Speakers Association. He has developed and honed his extensive public speaking abilities over his 40-year career, both in military service, as a contractor, and business owner. Because of his outstanding work in the field of public speaking and leadership, in 2002, Frank was awarded Toastmasters International’s highest individual award - Distinguished Toastmaster (DTM). He formed DiBartolomeo Consulting International (DCI), LLC in 2007. The mission of DCI is to help technical professionals to inspire, motivate, and influence their colleagues and other technical professionals through improving their presentation skills, communication, and personal presence. Frank DiBartolomeo is also a retired U.S. Air Force Lieutenant Colonel. His expertise as an engineer and technical leader in the military and industry led to a variety of leadership assignments
Michael N. Smith and Eric Kasum - Authors 100 of the Worst Ideas in History - Humanitys Thundering Brainstorms Turned Blundering Brain Farts
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About: Michael N. Smith is the founder, executive producer and creative director of Beard Boy Productions, a southern California-based advertising production agency specializing in writing and producing television, video, radio, animation, AR/VR and web content. He has written and produced hundreds of humorous (and not-so-humorous) TV commercials, radio spots and corporate videos over the past 26 years for a gaggle of clients across our great land. He has also worked as a press aide and speech-writer for the New York State Assembly, a radio news reporter and a public relations manager. Eric Kasum has written speeches for former President George H.W. Bush, as well as President Ronald Reagan's chief of staff and former attorney general, Edwin Meese. As a journalist, he has reported for Los Angeles Times, New York Times magazine, and CBS News.
William S. Bike -- Historical Commentator
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About: As a historical commentator, William S. Bike, senior vice president of public relations, communications consulting firm Central Park Communications, uses his encyclopedic knowledge of history to add an unusual depth to discussions of current events. Bike has made frequent radio and television appearances and literally wrote the book on campaigning: Winning Political Campaigns, a how-to handbook on running for office. Reviews of Political Books (http://www.ficoa.biz/reviews_of_political_books.htm) said, 'from a practical political standpoint, it is the best book out--yet.'
Roger Higgins author 'Billy Gogan American' and 'Billy Gogan Gone fer Soldier'
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About: Tapping into the hot topic of immigrants, author Roger Higgins's timely book Billy Gogan, American follows the life of an orphaned Irish child who immigrated to America in 1844. 'I chose this time period because it was really at the cusp of the modern era,' says author Roger Higgins. 'The biggest challenge was staying alive. It was putting food on the table, or in this case in Billy's mouth. It was having somewhere to live, some shelter.' This riveting historical fiction is told in the first person, which lends an immediacy to the story that will reverberate with readers.
Author U -- Judith Briles
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About: AuthorYOU® is a non-profit membership community of authors, writers and publishers and registered as a 501 (c)6 with the IRS. It’s for you to if you want to learn about:…Saving thousands of dollars in mistakes that most authors make; Being able to identify publishing scams and publishing predators before the suck one dollar of your money; Writing a book, resurrecting a book, or just supporting a book; Creating a book that will find a following; Strategizing the steps to be successful; Developing a game-plan that has roots; Designing a book that is the right fit for your audience; Publishing a book that turns heads; Marketing moxie that creates results; Developing Social media strategies that are book and author friendly; Obtaining Publicity tactics that work; Crowdfunding for Authors and Books; Gizmos, gadgets and technology; and Achieving Amazing Results
Kathryn Brown Ramsperger -- Author & Intuitive Life Coach(R)
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About: After the 9/11 attacks in New York City and my home base of Washington, DC, society focused on 'Ground Zero.' I felt they were missing the point: The world as we knew it was forever changed, not destroyed. Each ONE of us was being called to step up to refashion this new world. That's why I created Ground One LLC: to connect, coach, and collaborate with people all over the world--to build a better world. I'm a journalist, speaker, intuitive coach, book coach, and humanitarian. I'm also the author of the award-winning multicultural novel THE SHORES OF MY SOULS. Together, let's create a little more peace.
San Francisco Writers Conference
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About: The San Francisco Writers Conference, one of the finest writers' events in the country, helps writers become published authors and teaches them how to build successful writing careers. Presenters at the event include bestselling authors, literary agents, and respected editors from top publishing houses. With 100+ presenters to 350 attendees, there is optimum interaction with industry professionals in an information-packed weekend. Individual PRE/POST Classes, too! The SFWC is held over President?s Day weekend at the Mark Hopkins Hotel. A second event, the San Francisco Writing for Change Conference is held annually in the fall. SFWC is a 501(c)3 nonprofit.
Robin Quinn -- Public Relations Writer
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About: In the 90s, Robin Quinn began writing press releases for book editing clients, as a way to provide them with a valuable and handy promotional tool. Today she writes all the pieces that can go in an author’s media kit, from press releases, to author bios, to book summaries, to suggested media questions, to suggested media segments, to backgrounders on book topics. In December 2020, Robin received the prestigious IRWIN Award, Best Media Kit for the press package she wrote on the sci-fi 30th Century Trilogy by author Mark Kingston Levin, PhD. In addition to PR copywriting, Robin also writes website copy for authors. She is a Book Coach and Book Editor operating out of Los Angeles, with such recent projects as 'A Women’s Guide to Conscious Love' by Ann O'Brien and 'The Cumulative Effect: Look Younger, Feel Younger, Be Younger' by Jonathon Callas.
American Society of Journalists and Authors (ASJA)
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About: Founded in 1948, the American Society of Journalists and Authors is the nation's professional organization of independent nonfiction writers. ASJA offers extensive benefits and services focusing on professional development, including regular confidential market information, meetings with editors and others in the field, an exclusive referral service, seminars and workshops, discount services and, above all, the opportunity for members to explore professional issues and concerns with their peers. Contact ASJA to reach the writers America reads.
Jackie Lapin -- Conscious Media Relations
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About: Jackie Lapin is a leader in helping leaders, entrepreneurs, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Media Relations has been providing radio/podcast media tours and speaking engagements to support the growth and revenue of change-makers. Her clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Arielle Ford, Maureen St. Germaine, Chris and Janet Attwood, Hay House and more. Her Conscious Media Relations Radio/Podcast Tours have helped nearly 200 luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership and change more lives by introducing them to up to 9000 radio shows and podcasts. (www.consciousmediarelations.com) To also help leaders get booked easily and quickly, Jackie has most recently launched SpeakerTunity Cities(tm), which provides direct contacts for thousands of speaking opportunities instantly at one’s fingertips in their market of choice. (www.SpeakertunityCities.com)
Michael J. Herman --Motivation Attitude Sales Extraordinary Everythhing In Life.
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About: Michael J. Herman is an American writer, author, screenwriter, producer, speaker, entrepreneur, and philanthropist. He started his career as a TV & film writer for such shows as In Living Color, Doogie Howser, MD, and Married With Children, & others. For 24 years Mike has criss-crossed the planet speaking on various topics relating to Attitude, Achievement, & Humor. From 1997-'15 Michael authored & published the daily syndicated column The Motivational Minute to more than 200 magazines and newspapers, a total of more than 7,000 daily editions. In addition, Michael has authored 14 books.
Ina Hillebrandt -- Author, Publisher, Writing Coach, Speaker
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About: Ina is a nationally known speaker/trainer, bestselling author and publisher, writing coach and editor. Author of "Pawprints" and the original guide, "How To Write Your Memoirs," (Toolbox Edition coming) she specializes in memoir, and in fiction and humor. She, her articles and books, and clients, appear on TV, radio, print and online media. Latest project: "You Are Who You Eat, The Revolutionary New Cannibal Diet," IRWIN Award Winner, in The Billy Ireland Museum & Library at OSU. http://YouAreWhoYouEat.net * http://InaTheMemoirCoach.com * http://InasPawprints.com * http://tinyurl.com/INA-AUTHOR
Robin Jay
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About: Robin Jay is an award-winning author and filmmaker, motivational speaker, and life coach. Her vision to inspire others has become a reality as she continues to empower global audiences with her work. Whether speaking at conferences or writing her latest screenplay, Robin always delivers an outstanding performance. Her first book, "The Art of the Business Lunch", and her expertise for building profitable business relationships is second to none. The book is in 12 languages. Today, her films reach global audiences with dramatic messages of inspiration and life lessons.
Potpourri Books
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About: Potpourri Books offers readers an eclectic choice of reading treats. From novels and non-fiction to humor and children's books. We love the unique and special, because that's what our readers are, too! The staff at Potpourri Books includes seasoned professionals who have worked in the publishing and entertainment industries for many years. We are committed to bringing projects to fruition with innovation and excellence.
 

Recent News Releases
 Date HeadlineParticipant Name
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07/27/2021
William S. Bike -- Historical Commentator
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07/24/2021
William S. Bike -- Historical Commentator
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Norm Goldman -- bookpleasures.com
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William S. Bike -- Historical Commentator
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Christopher Gilbert PhD -- Author of 'The Noble Edge - Reclaiming an Ethical World One Choice at a Time
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07/01/2021
San Francisco Writers Conference
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06/30/2021
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Michael N. Smith and Eric Kasum - Authors 100 of the Worst Ideas in History - Humanitys Thundering Brainstorms Turned Blundering Brain Farts
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06/25/2021
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06/25/2021
Michael N. Smith and Eric Kasum - Authors 100 of the Worst Ideas in History - Humanitys Thundering Brainstorms Turned Blundering Brain Farts

Blog Posts
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07/30/2021
Gambling With an Edge - guest attorney Stan Pietruska Las Vegas Advisor -- Expert Gambling Books
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Why I Write From San Francisco Writers Conference San Francisco Writers Conference
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Podcast – guest attorney Stan Pietruska Las Vegas Advisor -- Expert Gambling Books
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Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back! Scott Lorenz - Book Marketing Expert
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Bring brand POP and power to your author palette Author U -- Judith Briles
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What is an “AP”?—Part I Las Vegas Advisor -- Expert Gambling Books
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