Wednesday, August 6, 2025
#214 A.I. 8 August 2025
Posted by Denny Hatch
Why Couldn't This $19.95 Collection Be the Basis
Of a Billion-dollar Direct Marketing A.I. Database?
The 100 Greatest Advertisements was assembled byJulian Watkins in 1949 — and expanded to 113 ads for a second edition in 1959. All are ipso facto wildly successful advertisements. They were notchosen because the author “liked” them or thought they were fun and amusing.Each of these 113 full-page ads has a riveting headline, involving copy and — whereapplicable — and has an order mechanism that brought responses and cash into the coffers of the advertisers that paid dearly to run them in myriad major newspapers and magazines. Many of them ranfor years. Here's a prime example:
As Victor O. Schwab of Schwab &Beatty wrote in the November 1939 issue of Printers'Ink Monthly, "When an advertisement does a noteworthy job all ofus can learn something from it, no matter what it is selling.
Mr. Schwab had inmind his ad that sold a million books: How to Win Friends and InfluencePeople. That is, it had sold a million books between December 1936 andNovember 1939. The sales to date aren't terribly important here; any ad thatbrings in cash for a million copies in three years via the couponroute, is one whale of a great ad!"
—Julian Lewis Watkins, The 100 Greatest Advertisements 1852-1958
Forget that Dale Carnegie’s book waspublished in 1936. The headline and copy are dynamite for theages. The ad was seen by tens of millions of people in myriad up market newspapers and magazines. The price of the book was $2. (That’s a whopping $46.25 in today’s dollars!) Vic Schwab's ad convinced one million people to fill out the tiny coupon and pay $2.00. (That's $23.1 million in today's dollars.) Publishers Richard L. Simon and M. Lincoln Schuster sold a mind-bending 30 million copies worldwide (Simon & Schuster continues to sell 250,000 copies every year).
The Obvious Reason All These Great Advertisements
Are Proven Successful Is Because They Ran for Years.
Their copy platforms worked like gangbusters and made a yummy fortune for the advertisers.
Among the 113 products and services in
THE 100 GREATEST ADVERTISEMENTS 1852-1958
The majority of these ads pitch products — from Cream of Wheatto Rolls-Royce. Others generate information. E.g., Joint Coffee Trade PublicityCommittee.
“I do not regardadvertising as entertainment or an art form, but as a medium of information.” — David Ogilvy, OGILVY ON ADVERTISING.
About theCoffee Publicity Committee Ad.
“There wasn’t anythingsensational about the words or illustrations and they wouldn’t win any prizes forfine writing or design. The all-important thing, as in all campaigns, andsometime missing these days through lack of digging, was the copy idea. Andthat, as it turned out for the coffee business, was a lulu!” Definitely, a lulu!”
—Julian Lewis Watkins.
Okay, So What's a Billion DollarDirect Response A.I. Database?
A massive invaluable anonymous swipe file for lazy writers, copywriters, cheating students, dense executives, other second-rate researchers and stock market gamblers.
Takeaway to Consider
Is a billion dollar A.I. Marketing Database Possible?
Ask any of the 36,000 folks who work at the A.I. Nvidia — a leviathan —the largest corporation on the planet. If Nvidia were a seperate country it would be the sixth richest. No kidding. And... a June poll of over 3,000 Nvidia employees revealed that 76-78% of employees are now millionaires, with approximately 50% having a net worth over $25 million. This extraordinary wealth stems from Nvidia's remarkable stock performance, which has surged by 3,776% since early 2019.
:)
A Riveting Rave Review of Denny Hatch's Masterpiece.
By Oluchi Samuel
10 December 2024
An official OnlineBookClub.org review of Method Marketing by Denny Hatch.
5 out of 5 Stars
Tomake a lot of profit, business owners need to understand and employ marketing. As the name implies, Method Marketing by Denny Hatch is a book that educates readers on method marketing. The author also shares the stories of some people who employed method marketing.
Marketingis the business of acquiring customers and continually thrilling them. Method marketing, on the other hand, is the ability to get inside the heads and under the skin of the people you are marketing your product to. Direct mail is the largest advertising medium, and it is the medium alot of method marketers build their businesses on. The author shared the stories of some marketers with huge businesses. These marketers wereFather Bruce Ritter, Martin Edelston, John Peterman, Bill Bonner, Bob Shnayerson, Curt Strohacker, David Oreck, and William Kennedy. They owned businesses like The Boardroom, J. Peterman Company, Agora Publishing, The Eastwood Company, The Oreck Corporation, and Western Monetary Consultants. He shared their stories, how they started their businesses, and he also dropped points for marketers to pick up from their experiences.
This is a wonderful book with lots of great lessons in marketing. I loved that the author shared some successful marketers' experiences. He used these stories to educate us. He discussed how they started their businesses and some of the mistakes they made along the way. These real-life stories made me understand his lessons quite well. I appreciated them. Readers who are planning on venturing into these businesses could learn a great deal from these stories. The author also exposed me to some businesses I hadn't heard ofbefore, like The Teaching Company, Agora Publishing, Quest/77, and The Oreck Company.
Copywriting is a business venture I have been meaning to start. Luckily for me, I got the opportunity to read this book. The author showed the significance of copywriting and also shared tips on how to write a great copy. It gave me insights and taught me howgood a copy should be written. The story of the First Bank of Troy was one of the stories I loved. The president of the bank, Frank O. Brock, operated a customer-friendly business. He paid personal attention to allhis customers. He would go over lists of customers and call or give personal notes to them at least once a month. As a novice in marketing, Iappreciated the appendix the author added at the end of the book. It saved me a lot of trips to the dictionary.
For all these reasons, I rate this book 5 out of 5 stars.It is an amazing book that all marketers should read. There was absolutely nothing to dislike. I found one error, showing that it was professionally edited. I recommend it to marketers and people planning on venturing into marketing, as it contains a lot of tips to flourish inmarketing.
METHOD MARKETING
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