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Yearbook of Experts® member profiles
Roberta Guise, MBA -- Small Business Marketing Expert
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About: Marketing and PR consultant Roberta Guise advises small business owners, independent professionals and non-profits on how to build a profitable stable of customers, save money on ineffective promotions, and get known through branding, precision marketing and public relations. Roberta also enables successful women to become thought leaders. She coaches clients one-one-one, and writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. For a lively mix of her ideas and opinions, read her articles at www.guisemarketing.com/bevisibleblog, and podcast profiles of influential women at www.guisemarketing.com/straighttalk
Christopher Carosa
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About: Chris Carosa's expertise spans three distinct areas. He is a Child IRA/retirement expert, a mentor for entrepreneurs, and a hamburger history expert. For fun, he also writes and talks about the history of the Greater Western New York Region. He has appeared frequently in national media as a source for stories on the Child IRA, fiduciary and 401(k) retirement plans, the history of the hamburger, small business success, and marketing & publicity for entrepreneurs. Carosa, a Certified Trust & Fiduciary Advisor, currently serves as a Western Region District Director of the New York Press Association and has held major leadership positions in the Financial Planning Association and the National Society of Newspaper Columnists. How can this keynote speaker, best-selling author, whimsical playwright, and nationally ranked mutual fund portfolio manager help you? Email him at ccarosa@ChrisCarosa.com or call (585) 733-4553. He answers his own phone.
O'Dwyer's Public Relations News
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About: O'Dwyer's has been covering public relations, marketing communications and related fields for 53 years. The company provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs, technology, and much more through its website, weekly newsletter, monthly magazine, directories, and guides (O'Dwyer publications). Our editors and writers have more than 75 years of experience covering the PR field. They come up with stories and insights that appear nowhere else. We're the most quoted source on the PR field by major media because they know we have the answers. Both the New York Times and Washington Post have referred to O'Dwyer's as the 'bible' of PR. The O'Dwyer Company is based in New York City at 271 Madison Avenue, the same address the company was founded at in 1968.
Scott Lorenz -- Top Book Publicist
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About: Scott Lorenz is President of Westwind Communications. a PR and marketing firm with a knack for authors and entrepreneurs to help them get all the publicity they deserve.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Capitol Communicator -- PR News in Washington, D.C.
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About: Dedicated to bringing together the vast spectrum of communications professionals who influence and educate the Mid-Atlantic region and the world by providing news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work, Capitol Communicator serves as a resource to the region's communications community. Capitol Communicator focuses on connecting communicators and building a community that encompasses professions that include public relations, advertising, marketing, media, creative, video, photography, printing, digital and the multitude of other professions that support this region’s multi-billion-dollar communications industry.
Sam Waltz, APR, Fellow PRSA
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About: Samuel L Waltz Jr, Greenville, DE, is a nationally known business and civic leader who is founder of Alliance1099.org LLC, a Professional Society for 1099 Independent Contractors. A Vietnam-era Veteran of US Army CounterIntelligence, he is an early-out DuPont Co External Affairs executive who in 1993 founded SamWaltz.com Strategic Capital & Business Counsel (www.SamWaltz.com), a business and public affairs consultancy. Later, he served in 1999 as the elected global and national president and board chair of his own professional society for business communications and public affairs, the Public Relations Society of America (www.PRSA.org). RUNNING TO TROUBLE is the working title of Sam Waltz’ autobiography. It describes a life shaped by his experiences as a farm boy and small town native, ...
Mitchell P. Davis -- Editor and Publisher of www.ExpertClick.com
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About: Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Michael Butler - Author - Historian - Ghostwriter
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About: Michael B. Butler, author of A World Flight Over Russia and co-author of 'Without Redemption: Creation & Deeds of Freeway Killer Bill Bonin, His Five Accomplices & How One Who Escaped Justice, has also worked in book and corporate travel marketing and PR. His travel clients included AmaWaterways and Brendan Vacations, where he also worked in conjunction Tahiti Tourism and the Irish Tourists Board With over 10-years experience with the Expert Click system, Brad Butler writes, generates and tracks news releases on the Internet, which are then disseminated to the media to create further exposure.
Rick Smith -- News USA
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About: Your Premier Source For News Content & Copyright Free Media Placements. NewsUSA has created and placed over 15,000 editorially sound newspaper, radio and online features that educate and inform consumers about finance, health, safety and travel as well as home and holiday topics. The Public Relations (PR) advertising specialists of News USA have accounted for media placements and social syndication of copyright free articles in excess of 3.2 million. Associations, government agencies, foundations and consumer product and service companies look to NewsUSA's editorial expertise and our expansive network of newspapers, web sites and radio stations to efficiently and effectively deliver
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Jan Du Plain - Du Plain Global Enterprises
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About: Jan Du Plain is the CEO and President of Du Plain Global Enterprises, a global public relations and special events company that specializes in representing diplomatic and international organizations. For years, Jan has been immersed in DC’s diplomatic community developing rich and substantial experience developing networks within embassies and other international associations and institutions in DC. Jan has played a lead role in developing numerous events that have featured heads of state, ambassadors, experts, and other influential participants as well as significant and wide-ranging programs including Passport DC Around the World Embassy Tour and World Trade Center/DC’s Embassy Showcase: Winternational.
Nina Amir -- Nonfiction Book Coach
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About: Nina Amir - Nonfiction Author Coach - is the author of How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers, transforms writers into authors. She motivates her clients to create books that positively impact readers and develop careers as authors. Some of her clients have gone on to sell 300,000+ copies of their books and land deals with major publishing houses. Amir maintains three blogs and, in addition to her traditionally published books, has self-published a host of ebooks, including the Write Nonfiction NOW! series of guides. She is the founder of the Nonfiction Writers' University, the Inspired Creator Community, and developed proprietary Author Training and Author Career Planning programs. Additionally, Amir is a speaker and one of 800 elite Certified High Performance Coaches operating around the world--the only one working specifically with writers.
Stephen Spratt - Speaker
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About: Steve is a public speaker and writer. He has extensive experience in marketing, as a columnist and feature writer, state representative, meeting facilitator, lecturer and public speaker. He is curr...
Kathleen McEntee and Associates, Ltd.
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About: *** When SMART Marketing Matters *** Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that helps companies create and deliver a unique message that distinguishes them from competitors. In addition to creating the right message, we create visuals to bring the message to life. We also help in delivering the message to the right audience. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we support profit and not-for-profit organizations. Our firm is led by Kathleen McEntee, a marketing and business development expert and collaborator with more than 30 years of measurable achievement and leadership in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is highly respected as a visionary business builder, collaborative leader, dynamic speaker and creative solutions provider.
Vision Board Media, LLC
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About: A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals. The pioneer of LinkedIn profile optimization, she built the successful website, LinkedIn-Makeover.com more than a decade ago. In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses. Donna and her team act as a board of futurists/creative thinkers/global brand advocates for their clients, by designing success strategies that cross industries and change lives.
Book Title Generator
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About: Book publicist Scott Lorenz, Pres. of Westwind Comm., a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, & Howard Stern to name a few. Learn more about Westwind Communications' book marketing approach at https://www.Book-Marketing-Expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or by phone -- at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist
Dr. Louis Perron - Political Consultant
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About: Dr. Louis Perron is a political scientist and consultant based in Switzerland. During the past years, he has won more than two dozen competitive election and referenda campaigns in six countries. His clients include presidents, senators, congressmen, governors and mayors. He is the author of the book 'How to Overcome the Power of Incumbency in Election Campaigns'. Earlier in his career, Louis earned a M.A. in political management at the George Washington University in Washington D.C. He is blogging about the art & science of successful election and referenda campaigns, political marketing, public opinion research and crisis management at www.campaignanalysis.com.
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
Dan Janal -- Book Coach
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About: I'm Dan Janal. I'm a book coach, developmental editor and book coach for subject matter experts in marketing, personal finance, and wellness. I've written more than a dozen books, including 6 landmark books for Wiley that have been translated into 6 languages. I've spoken on marketing topics and futurism in six countries and four continents and have taught at Berkeley and Stanford. I'm one of the most creative, problem-solving persons you've ever encountered. Now, I help people write their books - as a book coach, developmental editor, and ghostwriter. No matter where you are in the book-writing process, I can help you. See more info at http://www.WriteYourBookInAFlash.com Or read my latest book on how to write a book with AI ethically; https://amzn.to/3YmqeyR
CommPRO.biz -- Fay Shapiro
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About: CommPro.biz is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors.
Aidan Crawford -- Short Circuit Media
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About: https://shortcircuitmedia.com - My job is to get you to see your business from the perspective of your ideal customer and help you craft a marketing message that speaks to them directly. If you are a consultant, professional speaker or trainer struggling to master marketing, you're probably wasting time that could be better used prospecting and qualifying clients. I work with small businesses who are too busy to do their own marketing, and need more strategy than a VA brings to the table - but don't want to add a full time marketing person to the team.
The Searchjacking Institute
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About: SearchJacking is best described by Mark Scheafer at BusinessGrow.com; He defines it as: 'When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. It could have been worse — there were so many posts about the subject that it is pretty saturated with legitimate content but you can see how not protecting yourself as your business grows can provide vulnerabilities to your brand.' See his blog post at: https://tinyurl.com/SearchJacking
Robin Quinn -- Public Relations Writer
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About: In the 90s, Robin Quinn began writing press releases for book editing clients, as a way to provide them with a valuable and handy promotional tool. Today she writes all the pieces that can go in an author’s media kit, from press releases, to author bios, to book summaries, to suggested media questions, to suggested media segments, to backgrounders on book topics. In December 2020, Robin received the prestigious IRWIN Award, Best Media Kit, for the press package she wrote on the sci-fi 30th Century Trilogy by author Mark Kingston Levin, PhD. In addition to PR copywriting, Robin also writes website copy for authors. She is a Book Coach and Book Editor operating out of Los Angeles, with such recent projects as "How to Play the Best Game of Your Life" by Dr. John J. Carroll and "Re-Inventing Me," a one-person play based on books by Esther Pearlman.
FeaturesUSA & Associates -- A Public Relations Firm for PR Pros & Interns
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About: Features USA offers five publicity services: 1) ExpertClick memberships with free news releases -- 10-day Free Trial www.ExpertClick.com/free 2) ExpertRadio.com interviews from Michael Butler -- Guaranteed show placement and Sound Cloud audio for your website. He will write the questions with you. 3) Book Publicity from Scott Lorenz -- www.Book-Marketing-Expert.com 4) Press Release writing and sending from Dan Janal -- www.PressReleaseSender.com 5) Syndicated Editorial placement with guaranteed 2,400 placements from www.NEWSUSA.com -- they will write a news story about you, and place it on thousands of websites. Contact at at: (202) 333-5000 for a custom package – you can save big when you use at least two of the services.
Jan Du Plain
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About: Jan Du Plain, President, Du Plain Global Enterprises, Inc. -a public relations, special events company in Virginia. Works primarily with Washington's diplomatic community producing cultural diplomacy projects. For the past twelve years has served as the Embassy Liaison for Cultural Tourism DC's (CTDC) annual popular PASSPORT DC 'Around the world Embassy Tour'; recruits embassies for WINTERNATI...
 

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