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Yearbook of Experts® member profiles -- Fay Shapiro
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About: is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors.
Searchjacking Institute
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About: SearchJacking is best described by Mark Scheafer at; He defines it as: 'When a topic gets hot, the Internet Bad People quickly catch on and capitalize by finding ways to catch the wave with their own spammy offerings. It could have been worse — there were so many posts about the subject that it is pretty saturated with legitimate content but you can see how not protecting yourself as your business grows can provide vulnerabilities to your brand.' See his blog post at:

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