Brian D. Lawrence is a pioneer, educator & senior-level marketing consultant to the Wedding & Stationery industry. His web design and SEO company are recommended by industry notables like Alan Berg, Joe Bunn, and The Venue Association.
From 1981 - 96 he pioneered the concept of one-stop shopping in the NJ wedding industry in multiple locations in NJ and PA with proprietary ideas.
From 1996-2010, he drove substantial sales & built brand recognition as VP of Marketing for national invitation brand Encore Studios. As an innovator, he integrated a broad coop ad program, extensive trade & consumer PR, improved customer service, created dealer incentive programs, introduced to the industry wholesale calligraphy & foreign language translation. Within 5 years, Encore had nearly doubled its dealer base and sales.
Since 2010, Mr. Lawrence has led & managed senior-level marketing projects successfully consulted for wedding & stationery industry suppliers, venues & hotels, wedding websites & publications, e-commerce sites as well as local wedding & event-related businesses. In consulting roles, he was the major force behind the marketing and social media of the wholesale luxury invitation brand Lemon Tree Stationery and had assisted the national formal wear brand XEDO in business development.
In 2018 he has acted as an advisor & designed the website for The National Bridal Sales Event (www.nationalbridalsalesevent.com), a grass-root movement that aligns 895 independently owned bridal shops. In continued collaboration with wedding industry guru, Alan Berg, he is expertly designing websites for numerous wedding businesses.
As an educator, Mr. Lawrence has led numerous seminars including National Stationery Show 2011, 2012, 2017, Wedding MBA 2009, 2010, 2012,2019 WeddingWire World 2016. He has written for Vows Magazine, Stationery Trends Magazine, Mobile Beat, & the wedding professional blogs for Wedding Wire, The Knot, & Perfect Wedding Guide. Info on his services can be found on www.brianlawrence.com.