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Yearbook of Experts® member profiles
Randall Craig, Business Growth, Thought Leadership, Marketing Strategy, Digital
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About: Randall is a serial entrepreneur, coaches CEOs on scaling their business, and leads the Braintrust Professional Institute. He shares his unique perspective through his eight books (one a best seller), 600+ articles, podcasts, keynote speeches, virtual presentations, and advisory relationships. He has helped over 100 organizations – from start-ups to multinationals – scale their businesses, build capacity, and address their most pressing challenges. Randall has taught at numerous executive education programs, serves on both corporate and not-for-profit boards, and frequently appears as an expert in the media. He has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Canadian Speaking Hall of Fame.
Roberta Guise, MBA -- Small Business Marketing Expert
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About: Marketing and PR consultant Roberta Guise advises small business owners, independent professionals and non-profits on how to build a profitable stable of customers, save money on ineffective promotions, and get known through branding, precision marketing and public relations. Roberta also enables successful women to become thought leaders. She coaches clients one-one-one, and writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. For a lively mix of her ideas and opinions, read her articles at www.guisemarketing.com/bevisibleblog, and podcast profiles of influential women at www.guisemarketing.com/straighttalk
Dr. Judith Briles --The Book Shepherd
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About: Dr. Judith Briles is a book publishing and book marketing expert advising and guiding writers and authors on how to take their words and create and publish a book. Known as The Book Shepherd, she brings the author's concept and vision to life; guides it through the publishing process, and strategizes the launch and book marketing. She understands the overwhelm that authors go through and has personally shepherded and coached over 1500 authors through the process of the manuscript to published book with practical publishing advice and guidance. Judith creates a book marketing strategy to support the book when published.
James D. Feldman -- The NOWIST
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About: James D. Feldman, CSP, PCS, CPT, CITE, is the creator of Shift Happens! James D. Feldman, is a customer service expert who has spent over 30 years helping businesses create exceptional customer experiences. James is a renowned speaker, author, and consultant passionate about delivering practical strategies companies can use to win customers and keep them for life. With his engaging speaking style and wealth of experience, James can help your business take its customer service to the next level. He is the author of 13 books, delivered over 1,000 presentations and has written dozens of articles ranging from romance scams to innovative problem-solving to enriching the employee and customer experience. He has worked with various industries, including automotive, HBA, fast food, tourism, retail, hospitality, and healthcare.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Ina Hillebrandt -- Author, Publisher, Writing Coach, Speaker
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About: Ina is a nationally known speaker/trainer, bestselling author and publisher, writing coach and editor. Author of 'Pawprints' and the original guide, 'How To Write Your Memoirs,' (Toolbox Edition coming) she specializes in memoir, and in fiction and humor. She, her articles and books, and clients, appear on TV, radio, print and online media. Latest project: 'You Are Who You Eat, The Revolutionary New Cannibal Diet,' IRWIN Award Winner, in The Billy Ireland Museum & Library at OSU. http://YouAreWhoYouEat.net * http://InaTheMemoirCoach.com * http://InasPawprints.com * http://tinyurl.com/INA-AUTHOR
Kathleen McEntee and Associates, Ltd.
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About: *** When SMART Marketing Matters *** Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that helps companies create and deliver a unique message that distinguishes them from competitors. In addition to creating the right message, we create visuals to bring the message to life. We also help in delivering the message to the right audience. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we support profit and not-for-profit organizations. Our firm is led by Kathleen McEntee, a marketing and business development expert and collaborator with more than 30 years of measurable achievement and leadership in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is highly respected as a visionary business builder, collaborative leader, dynamic speaker and creative solutions provider.
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
Tom Antion -- Multimillionaire Internet Marketing Expert
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About: Tom Antion, Internet Marketing Expert, will show your audience how to keep from bludgeoning, kicking, cursing, shooting, slapping, spitting on and generally wanting to dismember the people who are supposed to be helping them with their websites. Tom is an internationally acclaimed expert in Internet Marketing for small business who actually makes large sums of money on the Internet. He's not giving book reports, theories or untested ideas like most of the other media hounds who never made a nickel selling anything on the Internet.
Ford Saeks - Business Growth Accelerator
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About: As one of the worlds' 'Top Business Growth Experts', Ford Saeks specializes in helping organizations find, attract and keep their customers through innovative Internet Marketing & Social Media Marketing strategies. He is the 'go-to' guy when you want to increase targeted lead generation that converts into sales and profits. He has helped thousands of people monetize their websites and social media networking efforts implementing strategies that produce measurable results. Audiences love Ford's interactive approach, fun style and action-oriented focus that allows participants to leave with ideas and action steps that they can implement to produce immediate results.
Terry Brock -- Achievement Systems
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About: Terry Brock is a leading expert in technology as it applies to marketing and growing a business? revenues. Different technologies work best in different industries, and Terry's wide range of experience, from multi-national corporations to one-person start-ups, and sensitivity to industry-specific needs, gives him the unique ability to precisely, concisely diagnose and deliver exactly what you or your company need most.
Dan Janal -- Book Coach
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About: I'm Dan Janal. I'm a book coach, developmental editor and book coach for subject matter experts in marketing, personal finance, and wellness. I've written more than a dozen books, including 6 landmark books for Wiley that have been translated into 6 languages. I've spoken on marketing topics and futurism in six countries and four continents and have taught at Berkeley and Stanford. I'm one of the most creative, problem-solving persons you've ever encountered. Now, I help people write their books - as a book coach, developmental editor, and ghostwriter. No matter where you are in the book-writing process, I can help you. See more info at http://www.WriteYourBookInAFlash.com Or read my latest book on how to write a book with AI ethically; https://amzn.to/3YmqeyR
 

Recent News Releases
 Date HeadlineParticipant Name
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02/05/2024
Dr. Judith Briles --The Book Shepherd
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01/31/2024
Dr. Judith Briles --The Book Shepherd
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01/25/2024
Dr. Judith Briles --The Book Shepherd
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01/23/2024
Dr. Judith Briles --The Book Shepherd
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01/12/2024
Scott Lorenz -- Top Book Publicist
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11/17/2023
Kathleen McEntee and Associates, Ltd.
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09/28/2023
Scott Lorenz -- Top Book Publicist
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07/06/2023
Scott Lorenz -- Top Book Publicist
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07/05/2023
Dr. Judith Briles --The Book Shepherd
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06/20/2023
Scott Lorenz -- Top Book Publicist

Blog Posts
 Date HeadlineParticipant Name
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03/01/2024
Amazing New Repurposing Tool – Castmagic Studio Terry Brock -- Achievement Systems
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02/28/2024
#200 Super Bowl Ads Denny Hatch -- Direct Mail Expert
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02/27/2024
Smart Authors Secret Sauce: They Increase Their Knowledge Daily Dr. Judith Briles --The Book Shepherd
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02/26/2024
What Will Happen When They Come After You? Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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02/23/2024
Build Your Podcast and Business with Podcast Guesting – Alex Sanfilippo shares how Terry Brock -- Achievement Systems
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02/20/2024
From the desk of Dr. Judith Briles … I have a special ask Dr. Judith Briles --The Book Shepherd
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02/19/2024
Let’s Call Out Blatant Ageism Here! Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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02/17/2024
How Authors Can Use Artificial Intelligence (AI) to Title Their Books Scott Lorenz -- Top Book Publicist
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02/17/2024
How Authors Can Use Artificial Intelligence (AI) to Title Their Books Scott Lorenz - Book Marketing Expert
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02/17/2024
857 – Sales letters go visual: Tom talks Infographics Tom Antion -- Multimillionaire Internet Marketing Expert




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