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Yearbook of Experts® member profiles
Randall Craig, Digital Strategy, Digital Transformation, and Social Media Expert
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About: Author of eight books, including The Everything Guide to Starting an Online Business, Digital Transformation for Associations, the Online PR and Social Media series, and best-seller Personal Balance Sheet. Randall has founded several successful start-ups, held a long-time position at a 'big-four' consulting firm, and was a public company executive. He is currently CEO of consulting firm Pinetree Advisors. He is a CFA, MBA, FCMC, CSP, and has been inducted into the Speakers Hall of Fame. With a national media profile, he provides perspective on everything digital: Strategy, Business Growth, Transformation, Risk, Social Media, Mobile, and the web. Visit his Web site for hundreds of articles and story ideas.
Roberta Guise, MBA -- Small Business Marketing Expert
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About: Marketing and PR consultant Roberta Guise advises small business owners, independent professionals and non-profits on how to build a profitable stable of customers, save money on ineffective promotions, and get known through branding, precision marketing and public relations. Roberta also enables successful women to become thought leaders. She coaches clients one-one-one, and writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. For a lively mix of her ideas and opinions, read her articles at www.guisemarketing.com/bevisibleblog, and podcast profiles of influential women at www.guisemarketing.com/straighttalk
Dr. Judith Briles --The Book Shepherd
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About: Dr. Judith Briles is a book publishing and book marketing expert advising and guiding writers and authors on how to take their words and create and publish a book. Known as The Book Shepherd, she brings the author's concept and vision to life; guides it through the publishing process, and strategizes the launch and book marketing. She understands the overwhelm that authors go through and has personally shepherded and coached over 1500 authors through the process of the manuscript to published book with practical publishing advice and guidance. Judith creates a book marketing strategy to support the book when published.
Margo Berman - Creative Marketing Expert
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About: Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as a Featured Business Book in Delta Sky Magazine. She also created two 6-CD webinar sets on Street-Smart Advertising, which won a 2008 national AWC Clarion Award for Educational Reference. Her second advertising book, The Brains Behind Great Ad Campaigns was released in 2009, followed by her third one, The Copywriter's Toolkit in 2012. She launched her fourth book, MetaMind Yoga (2013), an inner guide to serenity with an accompanying website: www.MetaMindYoga.com. In 2017, she released another book, The Blueprint for Strategic Advertising. Margo is the inventor of tactikPAK™, an interactive, patented system of learning in ten topics: Advertising, Ad Strategy, Copywriting, Creativity, Design, Presentation, Promotion PR, Resume and Writing.
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Ina Hillebrandt -- Author, Publisher, Writing Coach, Speaker
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About: Ina is a nationally known speaker/trainer, bestselling author and publisher, writing coach and editor. Author of 'Pawprints' and the original guide, 'How To Write Your Memoirs,' (Toolbox Edition coming) she specializes in memoir, and in fiction and humor. She, her articles and books, and clients, appear on TV, radio, print and online media. Latest project: 'You Are Who You Eat, The Revolutionary New Cannibal Diet,' IRWIN Award Winner, in The Billy Ireland Museum & Library at OSU. http://YouAreWhoYouEat.net * http://InaTheMemoirCoach.com * http://InasPawprints.com * http://tinyurl.com/INA-AUTHOR
Kathleen McEntee -- Marketing Expert
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About: *** When SMART Marketing Matters *** Kathleen McEntee and Associates, Ltd. is a full-service marketing firm that helps companies create and deliver a unique message that distinguishes them from competitors. In addition to creating the right message, we create visuals to bring the message to life. We also help in delivering the message to the right audience. From branding, logo development and graphic design to traditional and digital marketing materials, social media, websites and public relations, we support profit and not-for-profit organizations. Our firm is led by Kathleen McEntee, a marketing and business development expert and collaborator with more than 30 years of measurable achievement and leadership in marketing, communications, international business, sales and business development, media and public relations. Known for her direct, no-nonsense approach in delivering results, Kathleen is highly respected as a visionary business builder, collaborative leader, dynamic speaker and creative solutions provider.
Valerie VanBooven-Whitsell RN, BSN
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About: Valerie VanBooven RN BSN (mother of triplets, wife of Charlie) is the founder and co-owner of Approved Senior Network® and Approved Senior Network Marketing, a division of ASN. She is also an author of 5 books, Aging Answers, The Senior Solution, Priceless Caregiving, Let There Be Leads, and Every Edge. Since 2008, Valerie and her team at Approved Senior Network Marketing have helped hundreds of home care and senior care businesses with online marketing. Approved Senior Network Marketing creates home care websites, senior care websites, and provides comprehensive search engine optimization, lead generation, content, caregiver recruiting strategies, and more.
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
Tom Antion -- Multimillionaire Internet Marketing Expert
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About: Tom Antion, Internet Marketing Expert, will show your audience how to keep from bludgeoning, kicking, cursing, shooting, slapping, spitting on and generally wanting to dismember the people who are supposed to be helping them with their websites. Tom is an internationally acclaimed expert in Internet Marketing for small business who actually makes large sums of money on the Internet. He's not giving book reports, theories or untested ideas like most of the other media hounds who never made a nickel selling anything on the Internet.
Dan Janal -- Book Coach
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About: I'm Dan Janal. I'm a book coach. I've written more than a dozen books, including 6 landmark books for Wiley that have been translated into 6 languages. I'm an inspiring business keynote speaker who helps entrepreneurs realize their dreams of creating a successful business, leading a balanced life, and achieving financial freedom. You will also find me frequently on webinars, podcasts,and radio shows. I've spoken on marketing topics and futurism in six countries and four continents and have taught at Berkeley and Stanford. I'm one of the most creative, problem-solving persons you've ever encountered. Now, I help people write their books - as a book coach, developmental editor, and ghostwriter. How can I help you?
 

Blog Posts
 Date HeadlineParticipant Name
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01/27/2023
704 – Keep it short and profitable: Tom talks Short Form Video Tom Antion -- Multimillionaire Internet Marketing Expert
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01/26/2023
Home Care Marketing in 2023 Valerie VanBooven-Whitsell RN, BSN
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01/25/2023
703 – Tools to help you succeed: Tom talks 5 Marketing Tools Tom Antion -- Multimillionaire Internet Marketing Expert
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01/25/2023
Home Care Keywords & Search Engine Optimization – Why is This So Important? Valerie VanBooven-Whitsell RN, BSN
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01/25/2023
14 Ways to Generate More Home Care Leads for Your Home Care Business Valerie VanBooven-Whitsell RN, BSN
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01/24/2023
702 – Make it clear and simple: Tom talks Understandability Tom Antion -- Multimillionaire Internet Marketing Expert
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01/24/2023
Create Your Author’s Inner Circle for Publishing Success Dr. Judith Briles --The Book Shepherd
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01/21/2023
701 – Different ways to connect: Tom talks Email Angles Tom Antion -- Multimillionaire Internet Marketing Expert
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01/19/2023
01-18-2023 Video Replay – ASNSpark! CRM Beginner Training Valerie VanBooven-Whitsell RN, BSN
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01/19/2023
700 – The right way to have a successful business: Tom talks Persistence In Business Tom Antion -- Multimillionaire Internet Marketing Expert




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