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Featured News Releases
Subscription Insider Announces the Official Launch of a New Vendor Directory for the Subscription Industry
Yearbook of Experts
®
member profiles
Kathleen Greenler Sexton --- Subscription Expert
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Updates
Gannett Wants 10 Million Digital-Only Subscribers in 5 Years
Netflix Hits 200M Paid Members in Fourth Quarter
Google Buys Fitness Tracker Fitbit for $2.1 Billion
BMW to Terminate Car Subscription Service January 31
Weekly Subscription News: Art Projects, Pay Cuts and Video Piracy
Seattle Women Launch TROVE Travel Subscription Box
Topics:
Membership
,
Marketing
About:
Kathy Greenler Sexton is the CEO of Subscription Insider, a business intelligence company uniquely focused on the business of subscriptions. Kathy is a recognized expert in subscription business models, market strategy, brand development and information products. Subscription Insider delivers daily subscription economy news and provides best-practice information, training, and research through memberships, training, events, and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills, and business profitability. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com
Anne Janzer -- Membership Expert
Click to see complete Profile
Updates
The Story Advantage: A Book Review
What Real Writers Look Like
Writing as Planting Trees
Fear Freezes, Hope Motivates
Books to Give Writers, 2020
Rethink the Bins: A Book Review
Topics:
Content Marketing
,
Business Writing
,
Business Writing
,
Marketing Communications
,
Writing and Publishing
,
Non-Fiction Books
,
Subscription Marketing
About:
Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Writing to Be Understood, The Writer’s Process, The Workplace Writer’s Process, and Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
Robbie Kellman Baxter -- Membership Expert
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Updates
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Freemium works best in three scenarios:
Topics:
Consulting
,
Strategy
,
Retention
,
Membership
,
Keynote Speaking
,
SaaS
,
Subscription Marketing
About:
Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
Recent News Releases
Date
Headline
Participant Name
01/12/2021
Subscription Insider Announces the Official Launch of a New Vendor Directory for the Subscription Industry
Kathleen Greenler Sexton --- Subscription Expert
09/11/2020
Subscription Show 2020 Announces 1:1 Coaching Sessions for Subscription Business Providers
Kathleen Greenler Sexton --- Subscription Expert
09/10/2020
Subscription Show Announces a Stellar Line Up of Keynote Speakers
Kathleen Greenler Sexton --- Subscription Expert
07/08/2020
Last Call for Subscription Show 2020 Speakers - Deadline for Speaker Submissions is August 1, 2020
Kathleen Greenler Sexton --- Subscription Expert
07/08/2020
Subscription Show 2020 Now 'Reimagined’ Online - Premier Subscription Industry Conferences Goes Online
Kathleen Greenler Sexton --- Subscription Expert
03/17/2020
Ten Years Hence: Robbie Kellman Baxter, The Membership Economy
Robbie Kellman Baxter -- Membership Expert
02/03/2020
“Fundamentals of Recurring Payments” Online Training to Debut Feb 13, 2020
Kathleen Greenler Sexton --- Subscription Expert
01/29/2020
Subscription Marketing: Now Updated for 2020
Anne Janzer -- Membership Expert
11/25/2019
The Freemium Manifesto ProfitWell
Patrick Campbell Co-founder & CEO, ProfitWell
11/25/2019
Developing Your Pricing Strategy
Patrick Campbell Co-founder & CEO, ProfitWell
Blog Posts
Date
Headline
Participant Name
01/21/2021
Four Responses to Joining Your Membership [Podcast]
Scott Whitaker -- Membership Expert
01/21/2021
Gannett Wants 10 Million Digital-Only Subscribers in 5 Years
Kathleen Greenler Sexton --- Subscription Expert
01/20/2021
Netflix Hits 200M Paid Members in Fourth Quarter
Kathleen Greenler Sexton --- Subscription Expert
01/19/2021
Netflix Subscription Marketing
Robert Skrob -- Subscription Membership Retention Expert
01/19/2021
How To Properly Position Yourself Over Your Competitors
Scott Whitaker -- Membership Expert
01/19/2021
Google Buys Fitness Tracker Fitbit for $2.1 Billion
Kathleen Greenler Sexton --- Subscription Expert
01/18/2021
BMW to Terminate Car Subscription Service January 31
Kathleen Greenler Sexton --- Subscription Expert
01/16/2021
Weekly Subscription News: Art Projects, Pay Cuts and Video Piracy
Kathleen Greenler Sexton --- Subscription Expert
01/15/2021
Seattle Women Launch TROVE Travel Subscription Box
Kathleen Greenler Sexton --- Subscription Expert
01/15/2021
The Story Advantage: A Book Review
Anne Janzer -- Membership Expert
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