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Yearbook of Experts® member profiles
Kathleen Greenler Sexton --- Subscription Expert
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About: Kathy Greenler Sexton is the CEO of Subscription Insider, a business intelligence company uniquely focused on the business of subscriptions. Kathy is a recognized expert in subscription business models, market strategy, brand development and information products. Subscription Insider delivers daily subscription economy news and provides best-practice information, training, and research through memberships, training, events, and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills, and business profitability. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com
Anne Janzer -- Membership Expert
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About: Anne Janzer is an award-winning author on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She is author of the books Writing to Be Understood, The Writer’s Process, The Workplace Writer’s Process, and Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
Robbie Kellman Baxter -- Membership Expert
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About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
 

Recent News Releases
 Date HeadlineParticipant Name
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01/12/2021
Kathleen Greenler Sexton --- Subscription Expert
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09/11/2020
Kathleen Greenler Sexton --- Subscription Expert
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09/10/2020
Kathleen Greenler Sexton --- Subscription Expert
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07/08/2020
Kathleen Greenler Sexton --- Subscription Expert
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07/08/2020
Kathleen Greenler Sexton --- Subscription Expert
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03/17/2020
Robbie Kellman Baxter -- Membership Expert
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02/03/2020
Kathleen Greenler Sexton --- Subscription Expert
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01/29/2020
Anne Janzer -- Membership Expert
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11/25/2019
Patrick Campbell Co-founder & CEO, ProfitWell
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11/25/2019
Patrick Campbell Co-founder & CEO, ProfitWell

Blog Posts
 Date HeadlineParticipant Name
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01/21/2021
Four Responses to Joining Your Membership [Podcast] Scott Whitaker -- Membership Expert
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01/21/2021
Gannett Wants 10 Million Digital-Only Subscribers in 5 Years Kathleen Greenler Sexton --- Subscription Expert
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01/20/2021
Netflix Hits 200M Paid Members in Fourth Quarter Kathleen Greenler Sexton --- Subscription Expert
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01/19/2021
Netflix Subscription Marketing Robert Skrob -- Subscription Membership Retention Expert
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01/19/2021
How To Properly Position Yourself Over Your Competitors Scott Whitaker -- Membership Expert
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01/19/2021
Google Buys Fitness Tracker Fitbit for $2.1 Billion Kathleen Greenler Sexton --- Subscription Expert
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01/18/2021
BMW to Terminate Car Subscription Service January 31 Kathleen Greenler Sexton --- Subscription Expert
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01/16/2021
Weekly Subscription News: Art Projects, Pay Cuts and Video Piracy Kathleen Greenler Sexton --- Subscription Expert
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01/15/2021
Seattle Women Launch TROVE Travel Subscription Box Kathleen Greenler Sexton --- Subscription Expert
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01/15/2021
The Story Advantage: A Book Review Anne Janzer -- Membership Expert




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