Updates Followers Can Now Subscribe to Revue Newsletters in Tweets Google Cuts App Subscription Commissions from 30% to 15% California Further Tightens Subscription Renewal and Cancellation Requirements Weekly Subscription News: Raising Money, Ransomware and Rivals Axios Launches Paid Newsletters to Support Local Journalism Car Subscription Service GO Launches, Raises $41M in Seed Round

Topics: Membership, Marketing

About: Kathy Greenler Sexton is the CEO of Subscription Insider, a business intelligence company uniquely focused on the business of subscriptions. Kathy is a recognized expert in subscription business models, market strategy, brand development and information products. Subscription Insider delivers daily subscription economy news and provides best-practice information, training, and research through memberships, training, events, and conferences. Subscription entrepreneurs and executives representing all sectors of the subscription economy depend on Subscription Insider to improve decision making, team skills, and business profitability. Learn more at www.subscriptioninsider.com and www.subscriptionshow.com

Updates Ten Years Hence: Robbie Kellman Baxter, The Membership Economy Freemium works best in three scenarios:

Topics: Consulting, Strategy, Retention, Membership, Keynote Speaking, SaaS, Subscription Marketing

About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.