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Robbie Kellman Baxter -- Membership Expert
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About: Robbie Kellman Baxter is a consultant, a keynote speaker and the bestselling author of "The Membership Economy" (McGraw-Hill 2015) and the forthcoming book "The Forever Transaction" (McGraw-Hill 2020). She is globally recognized as the leading expert on membership models and subscription pricing. Clients have included Netflix, Electronic Arts, the NBA and the Wall Street journal, as well as dozens of venture-backed companies. Over the past 18 years, Baxter's firm, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on topics including growth strategy, customer retention, pricing and customer success.
 

Recent News Releases
 Date HeadlineParticipant Name
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03/17/2020
Robbie Kellman Baxter -- Membership Expert
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11/17/2019
Robbie Kellman Baxter -- Membership Expert

Blog Posts
 Date HeadlineParticipant Name
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01/21/2021
7 Secrets to Subscription Trial Conversion Robert Skrob -- Subscription Membership Retention Expert
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01/19/2021
Netflix Subscription Marketing Robert Skrob -- Subscription Membership Retention Expert
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01/14/2021
3 Ways to Get More New Subscribers Robert Skrob -- Subscription Membership Retention Expert
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04/20/2020
Thrive in Uncertain Times Robert Skrob -- Subscription Membership Retention Expert
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04/13/2020
Subscription growth through crisis Robert Skrob -- Subscription Membership Retention Expert
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08/22/2019
How a Twice-Bankrupt, Alcoholic Stutterer Turned His Professional Speaking Career into a Billion Dollar Movement Robert Skrob -- Subscription Membership Retention Expert
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02/20/2019
Gamify Your Products to Increase Engagement, Improve Long-term Retention and Generate Great Testimonials Robert Skrob -- Subscription Membership Retention Expert
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02/13/2019
Your Members Don’t Exist to Solve Your Company’s Problems Your Membership Exists to Solve Your Member’s Problems Robert Skrob -- Subscription Membership Retention Expert
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02/06/2019
Facebook Uses Television Ads to Reach Their Users. Why Not Use Facebook? Robert Skrob -- Subscription Membership Retention Expert
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01/16/2019
Most Subscription Marketers Should Ignore My Advice: How to Decide if I Can Help You Robert Skrob -- Subscription Membership Retention Expert




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