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Subscriptions as a Competitive Weapon: What New Research Tells Us About Wallet Share
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Wednesday, August 6, 2025

 
If you want to understand how subscriptions shape customer behavior—not just during the subscription period, but long after—it’s hard to find a better test case than restaurant delivery. That’s the approach a team of researchers from the University of Maryland, Cornell, Emory, and UBC took in a new July 2025 study. By analyzing how consumers behaved before and after signing up for Postmates…
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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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