Following the initial release of the first how-to eBook in Tractor Beam Marketing's 'Social Skills' series; the Kindle Edition of the first title called 'Social Skills: Facebook Basics for Business' is now available on Amazon.com. It is currently in the top 100 paid eBooks in the Marketing & Sales>Advertising category.

Author Jake Bergen likens the current revolution of Social Media platforms such as Facebook, Twitter, LinkedIn and YouTube; to the popularity structure found in the typical high school. People naturally gravitate toward those with similar interests; and business owners need to recognize who it is they connect with, where their skills lie and how to capitalize on those skills.

Writers ought to be blogging. Drama-types and comedians should be engaging in online video. Jocks have plenty of outlets for sports interests. The list goes on, but Mr. Bergen believes the main reason that any given business would not be gaining momentum online is because the powers-that-be are either too scared to try or not executing a good strategy.

An introverted business will not be good at gaining customers, and not participating in these emerging venues can make an otherwise great business seem like a misfit. And most companies don't have a clue about what a Social Media Strategy entails.

The message? Don't be awkward online. If a business person is unsure how to accomplish Social Media success, with the right tools they can learn how to succeed.

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About the Author: Jake Bergen is an Entrepreneur, Social Media and Marketing Expert, Newspaper Columnist and Marketing Director at Tractor Beam Marketing Inc; a company dedicated to the betterment of small business owners and entrepreneurs around the globe.