Entrepreneur and small business owner Jake Bergen has been using social media successfully in business for a few years; which in internet time is a long time. Seeing that these new tools were working for him, other small business owners began bombarding him with questions like:

"How are you doing this Social Media stuff?"

"Can you help me get my business on Facebook?"

"I can see that Social Media is working for you, but I have a Facebook page and a Twitter account for my company, and they are doing nothing to help my business grow. What am I doing wrong?"

From that demand his most recent venture, Tractor Beam Marketing (Inc.), was born. A self-described 'Small Business Scientist', he has spent years experimenting with many forms of marketing and social media, and the information he publishes are the results of his findings.

For the past year he has been blogging, writing newspaper columns, training and speaking on Social Media and other subjects relevant to marketing. The latest addition to his arsenal of tools for small business owners is the eBook 'Social Skills: Facebook Basics for Business'; which has just been released on his company's website www.thetractorbeam.com. An Amazon Kindle Edition is forthcoming.

The book was written based on feedback from many small business people who are just getting started online, are not technical and have no idea where to go first. It is written simply, and from a user perspective rather than from a technical one. It is Jake Bergen's opinion that a lot of the information currently available on Social Media is written for a tech-savvy audience, with the majority of business people who really need this information being totally forgotten about.

The reader is walked step-by-step through not only how to properly create a personal and business presence on Facebook; but the book also addresses strategies needed to be successful in engaging clients and prospects. Directed primarily to small business, the subject matter of this book also has ramifications to larger companies and non-profit organizations; as well as franchise and network marketing businesses.

"I want to let people know what is working and what isn't. That way I can spare them the pain of wasted efforts, and help them get straight to the good stuff." Mr. Bergen says. "Don't be a Social Media misfit. A Facebook Business Page is the best thing you can be doing for your business online right now."