Updates #57 The 11 Mentors Who Changed My Life. #57 How British Air’s Customer Care Is Mired in the 1950s #55 Imagine Ordering 100 Million Pennies for Your Envelope! #54 How The Wall Street Journal Took Me to the Cleaners #53 The World’s Greatest Financial Services Copywriter #52 “Your First 10 Words Are More Important Than the Next Ten Thousand”

Topics: Author, Advertising, Marketing Expert, Internet Marketing, E-Commerce, Business Books, Marketing Books, Direct Marketing, E-Newsletter

About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO’S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch’s Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com