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Yearbook of Experts® member profiles
Scott Lorenz - Book Marketing Expert
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About: Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. He's handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS and many more.
Shel Horowitz, Marketing Consultant - Going Beyond Sustainability
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About: Looking to combine profitability with making the world better? Green/social change profitability/marketing consultant, copywriter, and international speaker Shel Horowitz of GoingBeyondSustainability.com can help: licensing content, providing informational programs and materials, even walking you through specific steps to create profitable products and services that affordably and ethically address issues like hunger, poverty, war, and catastrophic climate change. Offering resources to excite and activate environmentally and socially conscious consumers AND practitioners, Shel is the award-winning primary author of Guerrilla Marketing to Heal the World, Guerrilla Marketing Goes Green, and eight other books including Grassroots Marketing: Getting Noticed in a Noisy World.
Denny Hatch -- Direct Mail Expert
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About: Denny Hatch is a freelance writer, designer and consultant on direct mail/direct marketing/e-marketing and the author of six books on marketing and business as well as four novels. In 1984 founded and edited the newsletter and archive service WHO'S MAILING WHAT! His archive contained information on more than 200,000 direct mailings. His system revolutionized how direct mail (the most secretive advertising and marketing medium) could be measured in terms of success and failure. In 2018 Denny founded and now edits Denny Hatch’s Marketing Blog (www.dennyhatch.blogspot.com). He can be reached at 215-644-9526. dennyhatch@yahoo.com
 

Recent News Releases
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06/26/2018
Scott Lorenz - Book Marketing Expert
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06/19/2018
Scott Lorenz - Book Marketing Expert
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10/12/2017
Scott Lorenz - Book Marketing Expert
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07/12/2017
Scott Lorenz - Book Marketing Expert
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07/11/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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06/23/2017
Scott Lorenz - Book Marketing Expert
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03/29/2017
Scott Lorenz - Book Marketing Expert

Blog Posts
 Date HeadlineParticipant Name
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04/06/2021
#123 Blog Post - Snoop Marketing Denny Hatch -- Direct Mail Expert
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04/02/2021
How Authors Use Instagram to Sell Books Scott Lorenz - Book Marketing Expert
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03/30/2021
#122 Blog Post Mah Jongg Denny Hatch -- Direct Mail Expert
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03/23/2021
#121 Blo Post ACLU Bomb Denny Hatch -- Direct Mail Expert
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03/21/2021
How Editing, Copyediting, and Proofreading Make Your Book Shine Scott Lorenz - Book Marketing Expert
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03/02/2021
#120 Creating Believability Denny Hatch -- Direct Mail Expert
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02/24/2021
#119 The Power of Fear Denny Hatch -- Direct Mail Expert
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02/19/2021
The Art and Power of Brevity for Authors Scott Lorenz - Book Marketing Expert
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02/03/2021
29 Top Book Awards for Authors in 2021 Scott Lorenz - Book Marketing Expert
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01/27/2021
#118 Victory at Sea, Annemarie & CRM Denny Hatch -- Direct Mail Expert




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