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Home > NewsRelease > What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps
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What’s Really Working in In-App Subscription Models: Global Benchmarks from 11,000 Apps
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Monday, July 14, 2025

 
A new report analyzing $1.9 billion in in-app subscription revenue has surfaced surprising trends in how mobile users buy, churn, and commit. Based on 215 million transactions across 11,000+ apps, Adapty’s 2025 benchmark study offers one of the most comprehensive snapshots of real-world subscription behavior to date, revealing both what’s working and what’s quietly breaking.
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News Media Interview Contact
Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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