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What Makes a Great eCommerce Product Page?

Having the necessary pages in place is vital to getting your eCommerce store up and running. This includes product pages for every single one of your products. However, simply putting up a basic page with minimal detail, the price, and a button to add it to your shopping cart is not enough. As our collaborative blog discusses below, you must be certain you include several factors to ensure you create a great e-commerce product page.

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Making A Great eCommerce Product Page

Image via Geralt, Pixabay

Your Product Descriptions

Product descriptions must be clear and focus on the benefits they can offer the customer. Describing the feature accurately and concisely is essential, but you should address it from the perspective of solving the customer’s problem. Include key specs, dimensions, materials, and care instructions, but lead with value. If you have much information to communicate, do it in bullet points for easy scanning and avoid jargon.

High-Quality Product Photography

Your customers will naturally want to see the product. Strong visuals are the cornerstone of a sale, so make sure that your photos not only represent the product well but also look great. If you need to work with a product photography studio, then do it. It is worth it to earn the customer’s trust, set clear expectations on what exactly the customer is going to get, and focus on visual features, like ergonomics and button placement.

A Fast, Functional, And Smooth User Experience

When you’re building your eCommerce website, creating it with usability in mind is best. The pages must load quickly, look clean, and navigate easily. If people are waiting seconds for pages to load, that decreases how many products they’re willing to take the time to look at. Make sure that your site design is mobile-optimized as well, as many people buy handheld devices these days.

Social Proof

You might think letting anyone leave reviews on product pages is a disaster, but it most often proves to do the opposite. Positive social proof establishes customer trust faster than anything, so offering space for reviews and selecting testimonials to feature on the page can be great for building confidence and breaking down those initial customer barriers. Using user-generated content, like social media posts, on your product page (with permission) can be even more effective.

A Call-To-Action

Providing information, photos, and social proof can do the convincing your customers need, but you want to create urgency so that intention becomes action. Bold, unambiguous, and strategically placed calls to action are great for generating urgency. If you can display live updates to stock levels, then you should do so, as low stock levels can get people to act on purchases even quicker.

An incomplete product page will result in fewer purchases it’s—as simple as that. Worse still, it can also damage the trust of your customers, who want to make informed purchasing decisions, turning them away from the store entirely. An incomplete product page is going to lose you purchases, it’s as simple as that. Worse still, it can lose the trust of your customers, who want to make informed purchasing decisions, turning them away from the store entirely.

Conclusion: What Makes a Great eCommerce Product Page?

Observation on multiple levels regarding how others perform provides insights on what to do and what to avoid. Likewise, listening to remarks concerning business behaviors of others is beneficial. Last, asking questions is the best strategy for understanding on all levels as the answers with clarification will typically point you in the better direction.

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‘Inspired’ is a full-feature documentary that empowers viewers to rewrite their past and live more inspired lives. The film debunks the teaching that people fear the unknown and demonstrates that we fear history repeating itself. Viewers will learn the principles and witness case studies to live abundant and inspired lives. The recordings will be around mid-2025. Apply today by clicking this link, as right now, the producers are selecting the people who are fit to have a central role in the film and sponsor the production. 

Be Inspiring!

For more Insights, visit Elinor’s Amazon Author Page

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Sales Tips: What Makes a Great eCommerce Product Page?

1. Commit to your long-term vision for accomplishment(s) and share with your staff to stay on track and enjoy business success. 
2. Always consider the greater good of staff, business connections, and your community so that everyone can feel the ‘win.’
3. Keep goals, priorities, and values in mind when sharing your work with staff, peers, and communities.
4. Test specific strategies, one at a time, to share with teams to encourage long-term employment.
5. Never underestimate anyone’s novel ideas; remember that each person and country will operate differently.
6. Share favorite learning moments with staff, prospects, and current clients to improve client engagement and business growth.
7. Always seek out new ideas to improve staff engagement for business growth.
8. At the end of all communications, ask team members involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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