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What Is Your Merch Actually Doing for Your Business Growth?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Wednesday, May 15, 2024


Attract the Right Job Or Clientele:

What Is Your Merch Actually Doing For Your Business Growth?

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. 

It may seem like extra expense and effort, but it’s worth the hassle. Consumers are around 75% more likely to buy again after receiving branded merchandise. Don’t believe us? Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? 


Merch for Your Business Growth

Picture Credit: CC0 Licence

Targeting Your Audience

The ability to target the right audience is a make-or-break issue. Get it right, and you can secure business growth and sales. Get it wrong, and even the best idea will fall flat. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. 

Let’s say you’re an elite brand looking to target luxury consumers. Merch, including branded Moleskine notebooks, wallets, and even leather belts, can help you do that, especially if you present them in distinguishable boxes with custom wrapping paper that incorporates your logo. 

By comparison, appealing to students and a generally younger audience could be best achieved through branded pens, book bags, laptop covers, etc. Get merch right, and you might even find that it’s as much of an incentive for your niche to buy from you as your products, individually and collectively. 

Improving Brand Recall

As mentioned, up to 75% of your consumers are more likely to repurchase after receiving merch. An impressive 85% of people also remember an advertiser after receiving a piece of branded merch. This is especially true if you choose merchandise people will use daily, such as pens, tote bags, and keyrings. In subtle ways, these items will continually get your logo in people’s minds, making you instantly recognizable in the right ways.

Interestingly, merch also increases the effectiveness of your other media by around 44%. This is because merch makes you feel like a more relatable, trustworthy brand that values its customers. And, when those same people start following you online or paying more attention to your physical marketing materials, ROI won’t be far behind. 

Creating a Positive Brand Image

Picture Credit: CC0 License

Merch can also help improve your brand image by locating better branding, marketing, and selling road(s). 72% of consumers believe the quality of merchandise correlates directly with the quality of a brand. Accordingly, when you create high-quality branded bags or t-shirts, consumers will already have additional faith in your products, working to your benefit in every sense.

For instance, if you want to create a fun brand image, finding fun ways to use merch, such as comedy t-shirts or sticker books, can help. Equally, if you’re aiming for an intellectual brand image, branded totes, pens, and pads might be the way forward. 

In Conclusion: What Is Your Merch Actually Doing for Your Business Growth?

Always consider your targeted audience’s needs, wants, and desires before attempting to sell products and services. The product’s verbiage, branding and marketing, and price points stimulate interest in learning more. The right and targeted merch can significantly benefit your business growth. Keeping your clientele in mind always will lead you to the Smooth Sale!

For more Insights, Visit Elinor’s Amazon Author Page

Communicate to Attract Interest

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desired.

Be A Story-Teller

“Believe, Become, Empower”

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Sales Tips: What Is Your Merch Actually Doing for Your Business Growth?

  1. Know the needs and desires of your audience, including your next new employer, in detail. Be Inspired and Inspiring!
  2. Verify all merchandise reflects the essence of your company and you.
  3. Dig deeper into the merchandise preferences of your audience before offering a new product. 
  4. Offer a reward to loyal clients for taking a survey to indicate their desires for future purchases.
  5. Mirror the more prominent companies by offering a small discount on repeat purchases.
  6. Ensure all website postings are accurate and the verbiage is sound.
  7. Verify that all deliveries are timely.
  8. After delivery, follow up with a thank you email and inquire if it and the merch met expectations.
  9. Consider potential new products to complement what is already in place.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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