Home > NewsRelease > Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos
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Volkswagen Rolls Out Horsepower Subscription, Igniting Debate Over Recurring Revenue in Autos
From:
Kathleen Greenler Sexton --- Subscription Expert Kathleen Greenler Sexton --- Subscription Expert
For Immediate Release:
Dateline: Boston, MA
Friday, August 29, 2025

 
Volkswagen is offering UK drivers of its ID.3 electric vehicles an “optional power upgrade." that increases horsepower from about 148 hp to 168 hp. The 20 hp boost costs £16.50 ($22.50) per month, £165 ($225) annually, or £649 ($878) for a lifetime upgrade that stays with the vehicle if resold. The upgrade is delivered entirely through software, reflecting Volkswagen’s growing push to monetize…
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Name: Kathy Greenler Sexton
Title: CEO
Group: Subscription Insider
Dateline: Andover, MA United States
Direct Phone: 617-401-7653
Cell Phone: 617-834-2169
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