Palo Alto, CA— Jotham Stein has written a book with clear principles that are absolutely necessary for success in business, and which cut through the clutter of received wisdom. While some of the things we've previously been taught provide valid guidance for life and in certain situations, a number of them can be confusing and ambiguous, and Jotham's book helps to correct the situation. Within the first few pages of Negotiate Like a CEO, he provides two concrete adages which clearly demonstrate why you need to obtain the advice he has to offer.

Just about everyone has made mistakes which cost money and take years to deal with, some which are fatal, or highly damaging, to careers, finances, marriages, friendships or family relations. Those regrets often sound like this, "I can't believe I was so stupid, I let my guard down and now I'm back to square one. I'll never let that happen to me again!"

Then many of us go out and make the same or similar errors yet again.  

That being said, here are two great reasons to buy Negotiate Like a CEO in the form of book excerpts:

Be Prepared for Economically Irrational Behavior:

Boards, bosses, investors, employers – those making the decisions that affect your life and employment – act irrationally all the time. A boss is nothing more than a person with loves, hates, sincerity, blindness, depravity, to mention just a few possible traits. Similarly, Boards or management teams and investor groups are nothing more than an amalgam of individuals with loves, hates, sincerity, blindness, depravity, and a host of other emotions and personality characteristics.

I often hear, "he will …," "she is going to….," "they have to…." settle a case, pay off a claim, concede a term in an employment contract…. And the answer is: "maybe, but maybe not." It depends on the other side's proclivities, perceptions, personality, and thought process, and your ability and willingness to negotiate, demand, implore.

Never underestimate your opponent is an ol' adage from life's playing fields, one that many of us constantly relearn in business. An equally important aphorism: Never underestimate the possibility that "rational actors" will behave irrationally, sometimes insanely irrationally.

But one person's or company's irrationality is sometimes another's shrewdness. Worth remembering.

You Need Protection:

You wouldn't buy a house without purchasing insurance, would you? You wouldn't drive a car around without insurance, would you? Why then, if you can – and sometimes you can't – would you join a company without protecting yourself and your family?

What are you protecting against? You're protecting against being put out on the street by your employer with nothing but your final paycheck.

In most at-will states, your employer can fire you whenever it wants to do so (assuming you're not an academic with tenure, in a union under a collective bargaining contract, or in some other special circumstance). And it doesn't matter whether you're the CEO or the receptionist. Your employer can show you the proverbial door for any reason at all, or no reason (though not for an illegal reason, such as you're too old or the wrong race).

Protecting yourself in the employment arena often means getting money, company-paid benefits, vesting of options, delivery of stock or possibly other benefits from your employer on or after the day you're fired, laid off, or quit for mistreatment.

Watch the book trailer at https://bit.ly/NegotiateLikeaCEOtrailer

"Jotham has helped me throughout my career, from setting up strong employment agreements to securing stock compensation to protecting the management team during the sale of my company. Jotham is a guy you want in your corner. His book should be required reading for anyone who thinks 'this could never happen to me'." —Andy Cohen, founder and former CEO, Caring.com

"As a hi-tech Silicon Valley attorney Stein is brutally honest in assessing a situation and advising his clients. In Negotiate Like a CEO you'll learn to be aware, to recognize potential employment pitfalls, and how to protect yourself. You'll also learn that you may have more leverage than you might think, either now or as you advance in your career." —Grady Harp, Amazon Top 100 Hall of Fame Reviewer

"As a CEO and multi-time Silicon Valley executive, I was very fortunate to learn from Jotham early in my career the great importance of the protective employment offer letter. Employment law is very complex and with this book you can learn from the best." —Bonnie Crater, co-founder and CEO, Full Circle Insights; former SVP salesforce.com; former SVP Genesys; former VP Oracle; former VP Netscape

This book isn't just for top executives but is for anyone at any stage of their career. It's never too early or too late to start learning what to look out for, how to negotiate a better deal, and, most importantly, how to protect yourself.

"It is imperative to protect yourself in business and employment," says Stein. "It's essential to understand the dynamics at play in any work situation and how best to use them to protect yourself, your family, and your friends."

About: Jotham S. Stein is the principal of the Law Offices of Jotham S. Stein P.C. He has more than two decades of experience representing entrepreneurs and C-Suite executives, board members, venture capitalists, private equity principals, and investment bankers as well as less senior employees of all size companies.

Stein is a graduate of Stanford Law School and Princeton University. He is admitted to practice in California, Illinois, New York, Colorado, and the District of Columbia as well as the United States Supreme Court, and several United States Courts of Appeals and United States District Courts. He is also a member of multiple bar associations, including the American Bar Association.

Stein is the author of Executive Employment Law: Protecting Executives, Entrepreneurs and Employees, a how-to guide for practitioners.

Stein's new book, Negotiate Like a CEO, is an enthralling look at how top entrepreneurs and executives protect themselves and how you can too. You can find out more about Jotham Stein at NegotiateLikeaCEO.net

Negotiate Like a CEO, ASIN: B09TG125BQ, Published by Political Animal Press Feb. 24, 2022, 294 pages, available on Kindle and paperback on Amazon. Watch the book trailer here: https://bit.ly/NegotiateLikeaCEOtrailer

Media Contact: For a review copy of Negotiate Like a CEO or to arrange an interview with Jotham S. Stein, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 248-705-2214. Reach Lorenz on twitter @abookpublicist