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Tuesday, March 23, 2021
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TALKERS Magazine --- Talk Radio Magazine TALKERS Magazine --- Talk Radio Magazine
For Immediate Release:
Dateline: Springfield, MA
Tuesday, March 23, 2021

 
| March 23, 2021

Premiere Networks to Continue ‘The Rush Limbaugh Show’; WBOB, Jacksonville First New Affiliate. The 12:00 noon to 3:00 pm ET broadcast of “The Rush Limbaugh Show” will continue with archival audio from Limbaugh’s 30-plus-year syndicated program augmented by familiar talk hosts. Chesapeake-Portsmouth Broadcasting Corporation’s WBOB-AM/W266CX as the first new affiliate station. In making the announcement, Premiere Networks says, “No one can replace Rush Limbaugh, and Premiere Networks will continue to provide millions of loyal listeners with the voice of Rush for the long term. We have a variety of familiar voices who are guiding the audio of Rush for all of the important issues of the day, including recent guest hosts Todd Herman, Ken Matthews, and Brett Winterble.” WBOB general manager Jonathan McClellan states, “Rush Limbaugh is a pioneering force in broadcasting. He redefined talk radio and shaped the conservative political message for our country. WBOB is excited to add Rush’s program to our lineup. We value the future of his legacy, and we believe his talented team will drive the momentum of the movement far into the future. We welcome this monumental voice.” Limbaugh’s program launched into national syndication on August 1, 1988, with 56 radio stations, was heard on more than 600 stations at the time of the icon’s passing at age 70 on February 17. TALKERS publisher Michael Harrison comments on this breaking story, “What an interesting turn of events. This is a multiple win for many elements of the industry. The winners include: 1) The fill-in hosts who’ve become familiar to the show’s regular listeners because they’ll continue to play a role in the show without having to carry the burden of being the ‘guy that followed the guy’ but never could fill his shoes; 2) Premiere, because they’ll continue to productively exploit the greatest brand in talk radio programming history and even though it could never be as big as it would have been with Rush alive, it certainly will maintain value and possibly evolve into something of lasting currency; 3) Other syndicated shows, because they now have a shot at being cleared in the valuable 12:00 noon to 3:00 pm space and get a viable piece of the pie. There are plenty of listeners and revenue to be shared in that huge mine; 4) Local hosts and programming because you can be sure many stations will turn inward during middays now that this big piece of real estate has opened; 5) Local stations, because they now have the options to choose from all of the above; and 6) the legacy of Rush Limbaugh, which will continue to live as a viable part of the national talk radio community. Bravo!”

Round One of February PPM Ratings Released. The first of four rounds of ratings data from Nielsen Audio’s February 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s February 2021 sweep covered February 4 – March 3. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets and reports that the unusual surge of listening to news and news/talk stations in January that was the result of the January 6 Capitol attack, its aftermath, and the beginning of the Joe Biden administration has leveled off. In New York, iHeartMedia’s news/talk WOR was flat at a 2.5 share (weekly 6+ AQH share) and Red Apple Media’s WABC was up three-tenths to a 1.9 share. In Los Angeles, iHeartMedia news/talk KFI was steady with a 5.0 share and the #3 rank while Entercom’s crosstown all-news KNX dipped four-tenths to a 2.9 share. Nexstar Media Group’s news/talk WGN-AM was flat with a 4.1 share but rises to the #6 rank and Entercom’s all-news WBBM-AM/WCFS-FM lost two-tenths to finish with a 7.1 share but remains ranked #1. You can see Mike Kinosian’s complete Ratings Takeaway for this group of markets here.

Report: WFAN’s Jastremski Leaving for The Ringer. According to a piece by Andrew Marchand in the New York Post, WFAN, New York evening host John Jastremski is leaving the Entercom sports talk station to join Spotify’s The Ringer. As Marchard notes, Bill Simmons sold The Ringer to Spotify for a reported $200 million but continues to lead the platform. Jastremski’s deal with The Ringer will begin next month and will include him doing three to four podcasts per week.

COVID-19/Spring Break, Border Troubles, Deadly Boulder Grocery Store Shooting, Biden Jobs & Infrastructure Proposal, Capitol Attack-Sedition Controversy, Cuomo on the Ropes, and Deshaun Watson Allegations Among Top News/Talk Stories Yesterday (3/22). The rising number of COVID-19 cases in numerous states, worries about variants, the vaccine rollout, and the enormous spring break gatherings; the immigration problems at the U.S.-Mexico border; the mass shooting at a grocery store in Boulder, Colorado that’s left 10 dead; the Biden administration plans to introduce a $3 trillion jobs & infrastructure bill; the investigation into the January 6 Capitol attack and the report that sedition charges may be leveled at some; the allegations of sexual harassment against New York Governor Andrew Cuomo; and the growing allegations of sexual impropriety by massage therapists against Texans quarterback Deshaun Watson were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News

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Name: Michael Harrison
Group: TALKERS Magazine
Dateline: Springfield, MA United States
Direct Phone: 413-565-5413
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