(without it becoming a wasteland of mindless chatter!)

Social media plays a crucial role in marketing in the modern world, being free, fast and ubiquitous in nature. Membership Businesses should not concern themselves with asking if they need to engage with social media – because the answer is yes – so much as finding the best methods with which to use social media to engage with their prospective members.

Social media has allowed marketing to become a two way street that enables customers to contact businesses as much as the other way around, and it is vital to make sure there is someone in your membership business whose job it is to ensure that member compliments, complaints and comments are being received and taken into account.

Membership businesses need to carefully choose just a few social media platforms to commit time and attention to, so it is crucial to pick the best ones for their purposes. Facebook is great for targeting large numbers of people, but LinkedIn, Instagram and even the likes of Pinterest may be appropriate choices depending on the nature of the particular business. Do your due diligence and make a commitment to your social media.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.