Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams.
Created in partnership with PRWeek, The Evolving PR and Marketing Partnership: Benefits of Self-Reflection challenged PR pros in the U.S. and Europe to compare themselves to their marketing counterparts by taking an honest look in the mirror.
In this e-book, you’ll learn:
- Where the PR/marketing partnership stands now
- What PR can learn and adopt from marketing
- Which metrics matter, including those with which PR has long struggled