Monday, October 4, 2021
Taco Bell launched a new subscription program this week. The Taco Lover’s Pass is just $10.00 and gets you one taco a day for 30-days!
Even though this subscription program is limited to a few stores in Arizona, Taco Bell has generated publicity on all the major networks. Also, because pass holders must use the Taco Bell app to order their free tacos each day it trains their best customers to order through their app instead of waiting until they arrive at the store. But, is selling 30-days of tacos for $10.00 a smart move or stupid?
This episode of Be Unleavable Subscription Growth breaks down recently launched fast-food subscription offers at Taco Bell, Burger King, Dunkin’ Donuts as well as Pret a Manger to identify the lessons for growing your own recurring subscription revenue.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
