Monday, January 24, 2022
Monday Memo: Improving Results from Endorsement Spots. “Radio – stations and personalities – can make big money with the personal pitch that cuts through listeners’ mental clutter. BUT…” in this week’s column, consultant
Holland Cooke warns against common technique faux pas. Read it
here.
Pending Business: Comfortably Numb. Radio sales pro
Steve Lapa says that radio sales proposals missing the answer to the “Why Buy?” question are missing the chance to tell your station’s unique story. If your station has personalities that connect with listeners and get thousands of them to act when it comes to charity giving and live appearances, sellers should tell those stories. “Move on from empty ‘reach’ numbers. Facebook, YouTube, Twitter, Instagram, Tik-Tok and geo-targeted others will win the numbers game. But when it comes to showing results, radio is still a primary medium.” Read more
here.
Starnes Media Group Partners with Hibbard Group for Affiliate Relations. The Starnes Media Group announces that it is engaging The Hibbard Group as its agency of record for affiliate relations and acquisition for “The Todd Starnes Show” and “The
Todd Starnes Commentary.” Todd Starnes’ daily talk radio program airs live from 12:00 noon to 3:00 pm ET and Starnes Media produces three separate 90-second daily commentaries by Todd Starnes that are heard on more than 650 stations nationwide. The Hibbard Group president
Jack Hibbard says, “I am excited to be working with Todd Starnes. Todd’s high standard of journalistic integrity is rare these days. We believe that, combined with his unique style of communication, he has created a show that any radio station would be proud to air.” Starnes says the partnership is “an important step for us. We believe they have the experience to assist us in growing our affiliate base and serving our stations well.”
Radio One Partners with Charlotte FC for Radio Broadcasts. As part of a partnership between Major League Soccer club Charlotte FC and Radio One, sports talk WFNZ-AM/W273DA, Charlotte will serve as the club’s flagship radio station. Radio One says it will broadcast most matches on WFNZ, while the remaining matches will be carried on sister news/talk station WBT-AM/FM. Radio One regional vice president Marsha Landess says, “Our team at Radio One Charlotte is thrilled to bring the passion of Charlotte FC to “Sports Radio” WFNZ. With the growing excitement of professional soccer that’s evident in Charlotte, we look forward to a long successful partnership and are glad that we are a part of this historic time in Charlotte sports.”
COVID-19, Ukraine Tensions, Biden Approval Ratings/Midterm Elections, Inflation & Supply Chain, Boris Johnson Troubles, Beijing Olympics, and NFL Playoffs Among Top News/Talk Stories Over the Weekend. The COVID mandates protest in Washington, DC and the rate of Omicron cases in the U.S. and abroad; the tensions over Russia’s military build-up at the Ukraine border; President Joe Biden’s low approval ratings and the battle for control of Congress in the midterm elections; high retail and oil prices and the ongoing supply chain woes; UK Prime Minister Boris Johnson’s political troubles; the politics and health policies at the Beijing Winter Olympics; and the NFL Playoffs were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
FOX News Media Has Radio Reporter Opportunity. For this Washington, DC-based position, FOX News Media is seeking an experienced reporter. You will cover a wide
range of political, government, and Congressional stories for FOX News Audio (FOX News Headlines 24/7 and FOX News Terrestrial Radio). You possess strong journalism skills and thrive in a fast-paced, deadline-driven environment. Most importantly, you have great editorial judgement and the ability to break important news stories. See more about this position and apply
here.
FOX News Audio Seeks Podcast Producer. For this New York-based position, FOX News Audio is looking for a podcast producer to be part of the fast-paced and growing FOX News Podcast Network. This position’s responsibility will be to develop ideas, pitch stories, and work with FOX News Channel talent in crafting daily and weekly podcasts. They will direct bookings, edit shows for broadcast, and work with production teams to create high-quality products every day. In addition to their production duties, they will also lead creative on social media posts and website write-ups to promote the products. See more about this position and apply here.
Full-Time News Anchor Opening at FOX News Audio. This is a New York-based position. FOX News Audio is seeking a full-time news anchor to join the FOX News Audio family as on-air talent for FOX News Headlines 24/7, Sirius XM Channel 115. In addition, you may be asked to anchor on the FOX News Radio affiliate network. As a radio news anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a days’ notice. See more about this position and apply here.
Billy Graham Evangelistic Association Has Opening for Programming and Content Manager. In this position, the programming and content manager must meet objectives related to the mission and goals of Billy Graham Evangelistic Association as the key contributor to and executor of the long-term strategic plans for The Billy Graham Channel. Assists executive director and managing producer in determining the target audience for the channel. With target in mind, crafts the formatic structure of the channel and cultivates its particular “personality” in production and writing of content. This includes development and direction of special programming for the channel. Direct and, as needed, writes “Billy Graham Radio Specials” for broadcast radio. Serves as point contact for “Billy Graham Minutes” features. Also contributes in the development and review of Audio Ministry Services-produced podcast content. See more about this position and apply here.
Tags: affiliate relations, Charlotte FC, endorsement spots, Holland Cooke, Jack Hibbard, Marsha Landess, Monday Memo, news/talk, news/talk radio, Pending Business, personalities, Radio, Radio One, radio sales, Sports Talk, Starnes Media Group, stations, Steve Lapa, Talkers Magazine, The Hibbard Group, Todd Starnes, WBT-AM/FM, WFNZ-AM, Why Buy?
Category: Front Page News, Industry News