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Monday, April 24, 2017
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TALKERS Magazine --- Talk Radio Magazine TALKERS Magazine --- Talk Radio Magazine
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Dateline: Springfield, MA
Monday, April 24, 2017

 


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2017 NAB Show: The M.E.T. Effect.  Media consultant Holland Cook is in Las Vegas reporting to TALKERS magazine from the 2017 NAB Show.  He writes:

While industry lords in expensive suits swap radio stations like baseball cards at the opulent Wynn and Encore twin towers, your correspondent is among 103,000 from around the world swarming the sprawling Las Vegas Convention Center.  It’s the National Association of Broadcasters’ big show, themed “The M.E.T. Effect,” as in Media, Entertainment, Technology.

Unlike NAB’s smaller September Radio Show, the massive April event isn’t just about radio.  Although, as corporate barks for more-more-more digital revenue, stations know darn well that radio isn’t just about transmitters any more.  “These once distinct fields of media, entertainment and technology are converging and becoming something far greater than the sum of their parts,” the conference program offers, “redesigning the very nature of how we live, work and play, from content creation to consumption.”  So I’m impressed by how many radio people I see here.

There’s a Facebook Video Boot Camp, an Aerial Robotics and Drone Pavilion, and lots about virtual and augmented reality.  Radio sessions include strategies for mobile, video, texting, apps, web, and podcasting.

Speakers include executives from Adobe and Amazon and Roku and TMZ.  In addition to the inevitable surprise walk-ons, celebs speaking here include Al Roker, actors Hank Azaria and Amanda Peet and America Ferrera, and various TV reality show stars.  Larry King and Jane Pauley are among moderators.

At Tuesday’s Radio Luncheon, Ford’s Scott Burnell will discuss radio’s future in the car, Delilah will be inducted into the NAB Broadcasting Hall of Fame, and NAB Crystal Radio Award winners will take a bow for community service.

The Show will broadcast online at nabshow.com and broadcastbeat.com and feature live streaming of select conference sessions as well as interviews with leading industry experts and vendors.  And look for my daily updates this week here, and follow my real-time convention Tweets @HollandCooke.

Cumulus Appoints Merenda Topeka Market Manager.  Radio sales and management pro Nicola Merenda joins Cumulus Media as vice president and market manager for the Topeka cluster that includes: news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM, classic country KTOP-FM “NASH Icon,” classic hits KWIC “99.3 The Eagle,” rock KDW “V100,” and adult contemporary KMAJ-FM “Majic 107.7.”  Merenda was most recently with Pandora’s San Antonio offices.  Cumulus regional vice president Donna Baker states, “Nic brings a wealth of experience and infectious enthusiasm for our industry.  We are excited to welcome him ‘home’ as he joins the Midwest Region to lead our outstanding Topeka team.”

Dave Ramsey Brings Live Events to Atlanta and San Antonio.  The photo above, nationally syndicated talk radio superstar Dave Ramsey is pictured addressing the packed audience at his Smart Conference at the Cornerstone Church in San Antonio.  Last week, Ramsey visited Atlanta as well as San Antonio.  He presented his Smart Money event there on Tuesday (4/18) and his Business Boutique 1-Day event on Wednesday (4/19).  To promote those events, Ramsey combined forces with iHeartMedia’s Talk Radio 640 WGST.  In San Antonio, the Business Boutique 1-Day event happened on Friday (4/21) with the Smart Conference taking place on Saturday (4/22).  Alpha Media news/talk KTSA helped promote the San Antonio events.  KTSA sales manager Coreena Hazelett says, “Dave has made a tremendous impact on our lives, in our businesses and our families.  The Smart Conference was another terrific event filled with world class speakers and life changing information.  We couldn’t be more proud to team up with Ramsey Solutions.”

U.S.- North Korea Tensions, Russia Patrols U.S. Coast, French Election, Looming Government Shutdown, American Airlines Incident, Actress Erin Moran Dies, and MLB, NBA, and NHL Action Among Top News/Talk Stories Over the Weekend. North Korea’s threats against the U.S. and China’s attempts to diffuse the situation; Russian fighters continue to patrol the U.S. coast; the first round of France’s elections and the results that pit far-right candidate Marine Le Pen against centrist Emmanuel Macron in the May 7 run-off; concerns about the looming U.S. government shutdown; American Airlines in the headlines after a flight attendant scuffles with a mother over her child’s stroller; “Happy Days” actress Erin Moran dies at age 56; and MLB, NBA and NHL action were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing  research from TALKERS magazine.

Round Four of March PPMs Released. The fourth and final round of ratings information from Nielsen Audio‘s March 2017 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Greensboro, West Palm Beach, Jacksonville, Memphis, and Hartford. Nielsen Audio’s March 2017 survey period covered March 2 – 29. View all the 6+ numbers from subscribing stations here.  Meanwhile, TALKERS managing editor Mike Kinosian provides his “Takeaways” from all 12 of these PPM markets below.

TWELVE TAKEAWAYS

1) Austin – In addition to notching its third consecutive increase for a combined +1.0 (5.4 – 5.5 – 5.7 – 6.4, 6+) iHeartMedia’s KVET-FM “98.1 All Time Country Favorites” logs its highest 6+-share since July 2015 (6.4, as well) and marches from fifth to third. Following February’s +.6, KKMJ “Majic 95.5” erodes in excess of three times as much (7.4 – 8.0, 6.1, -1.9, 6+), tumbling from second to fourth; “Majic 95.5” was down by more than five full-shares in January (12.6 – 7.4, 6+). Over the course of five straight up or flat trends before January’s -5.2, the Entercom adult contemporary facility nearly tripled its 6+-share (4.3 – 5.1 – 5.1 – 5.6 – 6.5 – 12.6, 6+). Furthermore, by posting a 12.6 in “Holiday” 2016, KKMJ outdid its own mark for Austin’s highest-ever 6+ PPM-stat (previously 11.4). On top for the third successive sweep, Emmis adult hits KBPA “Bob” posts a gain of six-tenths (8.5 – 9.1, 6+). “Bob” returned to #1 in January after being ousted in “Holiday” 2016 by KKMJ. With the exception of October (and the “Holiday” 2016 report), KBPA held the lead each month in calendar year 2016. Improving by six-tenths as well is Univision Radio regional Mexican KLQB “Que Buena 104.3,” which bounces back from February’s -.9 (3.9 – 3.0 – 3.6, 6+) and climbs from #13 to #12. In January, “Que Buena 104.3” picked up seven-tenths to halt three straight downward trends that produced a -1.3 (4.5 – 3.7 – 3.4 – 3.2, 6+). Conversely, format rival – Emmis’ KLZT – is experiencing a yoyo effect with a -.5 in January; +1.0 in February; and now a -.5 in March (5.4 – 4.9 – 5.9 – 5.4, 6+), with “107.1 La Z” slipping from fourth to fifth. Its HD2 channel gains one-half share (1.3 – 1.8, 6+) to enter the top twenty at #20. Still in that Emmis cluster, it is a mixed bag for the KLBJ calls as news/talk KLBJ-AM registers a one-half share gain, while KLBJ-FM “93.7 The Rock of Austin” is down by that same margin (to 3.8, 6+) and exits the top ten (#7 to #11). A cumulative +1.4 in three straight increases (3.0 – 3.6 – 3.9 – 4.4, 6+), KLBJ-AM cracks the top ten (#11 to #9). After eight straight sweeps without an increase accounting for a loss of more than two shares (5.7 – 5.7 – 5.5 – 4.7 – 4.7 – 4.5 – 4.2 – 4.1 – 3.6, 6+), “The Rock of Austin” was +.7 in February.

2) Raleigh – Trending 6.0 – 6.9 – 6.7 (6+) since the “Holiday” 2016 report, Curtis Media Group-owned WQDR “94.7 – Today’s Best Country” explodes with a +1.3 to 8.0 (6+), inching up from a fourth-place tie to third. This is the most potent 6+-share for “Today’s Best Country” since its 8.0 in October 2015. One-half share ahead of WQDR – and locked in a first-place tie – are Capitol Broadcasting adult contemporary WRAL “Mix 101.5” (8.8 – 8.5, -.3, #1 in February) and University of North Carolina at Chapel Hill’s WUNC (flat at 8.5, second to first, 6+). Ousted from #1 in January and moved to the runner-up slot, “Mix” bounced back in February to reclaim the top spot. Its modest March -.3 isn’t exactly typical, considering that WRAL’s recent (6+) fluctuations include +.5 November 2015; +.6 December 2015; +5.7 Holiday 2015; -7.2 January 2016; +.6 February; +.6 March; -.6 April; +.5 May; +.5 July; +.9 September; +1.0 October; -.5 in November 2016; +.9 December; +5.2 “Holiday” 2016; -5.3 January 2017; and +.9 in February. In an October 2015 – December 2016 timeframe, WRAL was in sole possession of first-place eight times and thrice shared top honors. The station “Mix” succeeded at #1 in February – WUNC – logged a massive +1.9 in January to assume the lead 6+). Entering the “Holiday” 2016 sweep, WUNC had notched a 7.7 (6+) in three of the previous four sweeps and was in 7.6 – 7.8 range for six monthlies, before floundering by nine-tenths. Having sandwiched a 3.6 (6+) between a pair of 3.4 shares (6+), Capitol Broadcasting’s WCMC “Sports Radio 99.9 – The Fan” breaks out a +.7 to 4.1, its strongest 6+-showing since a 4.4 last April, but remains at #12. A one-half share gain from February’s 3.7 (6+) enables Curtis Media Group classic hits-oldies WKIX “Kix 102.9 – Carolina’s Greatest Hits” to match October’s 4.2 (6+); “Kix” carries on at #11. The HD2 channel of iHeartMedia’s WDCG drops one-half share (2.5 – 2.0, #16 to #17, 6+).

3) Indianapolis – After dropping one-half share in February, Radio One CHR WNOW “100.9 Radio Now” answers with a gain of six-tenths (4.8 – 5.4, 6+) and remains in eighth-place. In three straight increases immediately prior to February’s -.5, “Now” was a combined +2.3 (3.0 – 3.4 – 5.0 – 5.3, 6+). Climbing from seventh to sixth, iHeartMedia-owned WFBQ “Q-95 Rocks” registers its third successive increase that accounts for a +1.2 (4.6 – 5.3 – 5.6 – 5.8, 6+). Notwithstanding that it is unchanged at #17, sibling WNDE “Indy’s Sports Station” is without a decrease for the seventh consecutive sweep (.9 – 1.0 – 1.3 – 1.3 – 1.3 – 1.3 – 1.4 – 1.5, 6+). Following three successive sweeps without a loss that accounted for a +.7 (6.4 – 6.8 – 6.8 – 7.1, 6+), Radio One urban AC WTLC-FM “106.7 Indy’s R&B Leader” regressed by nine-tenths in February and slips six-tenths further (6.2 – 5.6, 6+), moving from sixth to seventh. Seven-tenths of a share (6+) is the difference among Indy’s top three March 2017 finishers. Not only does WZPL have its third straight upward move for a combined +1.7 (6.2 – 7.5 – 7.8 – 7.9, 6+), the Entercom CHR makes it three consecutive months at #1. WZPL was -1.1 in “Holiday” 2016 and then +1.3 in January (7.3 – 6.2 – 7.5, 6+). Off by one-half share (7.7 – 7.2, 6+), Cumulus Media‘s WJJK “Classic Hits 104.5” slides from second to third. With a -1.4 in “Holiday” 2016, “Classic Hits 104.5” ended at four its string of consecutive up or flat trend gains that netted a combined +.7 (7.1 – 7.4 – 7.6 – 7.8 – 7.8, 6+). Recording a .7 in each of the last four survey periods, University of Indianapolis-owned WICR (#20 to #21) is down or flat for the seventh straight time (1.0 – .9 – .9 – .9 – .7 – .7 – .7 – .7, 6+). Unlisted for the third successive month is iHeartMedia urban contemporary WZRL “Real 98.3” (1.4, #16, “Holiday” 2016, 6+).

4) Milwaukee – This is the only PPM market to have a station register a February 2017 to March 2017 (6+) gain of at least two full-shares as well as an outlet declining by at least two full-shares (February 2017 – March 2017, 6+). On the positive side, iHeartMedia classic hits-oldies WRIT “95.7 Big FM – Milwaukee’s Greatest Hits” is #1 for the 24th consecutive sweep and does so in grand fashion with a +2.5 to 11.2, mirroring its 6+-share in “Holiday” 2016. “Big” month-to-month moves are practically to be expected for WRIT as some of its recent (6+) fluctuations include +1.7 (October 2015); -.7 (November 2015); +5.6 (“Holiday” 2015); -5.7 (January 2016); +1.3 (February); +1.1 (April); -.6 (May); -1.1 (August); -.6 (September) +1.2 (November); -.5 (December); +2.1 (“Holiday” 2016); -2.4 (January 2017); and now +2.5 (March). On the flipside, WJMR “Jammin 98.3 Today’s R&B and Old School” has its string of four successive increases that netted two full-shares since November (4.3 – 4.4 – 4.6 – 4.9 – 6.3, 6+) end rather emphatically with a -2.3 to 4.0 (6+). The Saga Communications urban AC plummets from the top ten (#4 to #12). February’s 6.3 marked the first time in WJMR’s printed PPM-history that it crossed the six-share level (6+). After floundering by -1.4 in February, Scripps Broadcasting news/talk WTMJ recoups just over one-half of that loss (6.4 – 5.0 – 5.8, +.8, 6+), zooming from ninth to fifth. Prior to February, WTMJ had been within 6.0 – 6.9 range (6+) the previous 15 ratings periods. Off a combined four shares since the “Holiday” 2016 report (8.3 – 4.6 – 4.3, 6+), Milwaukee Radio Alliance-owned (AC-to-hot AC-back to adult contemporary) WLDB “B-93.3 – The ‘80s to Today” hangs out a +.7 to 5.0 (6+) and cracks the top ten (#12 to #9). This is the third successive sweep that Entercom hot AC WMYX “99.1 The Mix” (steady at #6) is frozen on 5.7 (6+), while CHR sibling WXSS “Kiss 103.7” (unchanged at #10) records its third consecutive (albeit modest) increase (4.4 – 4.6 – 4.7 – 4.8, 6+). Three consecutive increases by WUWM produced a +.9 (2.5 – 2.6 – 3.3 – 3.4), but the string ends as the University of Wisconsin news/talk outlet stumbles by one-tenth to 3.3 (flat at #14, 6+). Talk about consistency: The line for public triple A WYMS (#17 to #18) between March 2016 and March 2017 (14 total sweeps) is confined to a high of 1.5 and a low of 1.2 (1.2 – 1.2 – 1.3 – 1.3 – 1.4 – 1.5 – 1.4 – 1.4 – 1.3 – 1.4 – 1.3 – 1.4 – 1.4 – 1.2, 6+).

5) Nashville –The market’s (6+) CHR share balloons by +1.3, with iHeartMedia’s WRVW “107.5 The River” rebounding from February’s -.6 with a +.7 (6.5 – 5.9 – 6.6, sixth to fourth, 6+) and Midwest Communications’ WNFN “Nashville’s New Hit Music” picking up six-tenths (2.8 – 3.4, steady at #15, 6+). The 5.9 that “The River” registered in February was the first time it had been below a six-share (6+) since June 2011 (5.9, as well). Prior to gaining one-tenth in February, “Nashville’s New Hit Music” was down the previous three sweeps for a cumulative -1.0 (3.7 – 3.2 – 3.1 – 2.7, 6+). In the country tussle, Cumulus Media’s WKDF “Nash FM 103.3” enjoys a gain of six-tenths (3.3 – 3.9, #13 to #11, 6+), but co-owned WSM-FM “95.5 Nash Icon” sputters by one-half share (5.5 – 4.8, seventh to tenth, 6+); meanwhile, iHeartMedia’s WSIX “The Big 98” is steady at #7 (5.5 – 5.4, -.1, 6+). This is the 11th successive sweep that “Nash FM” has been within 3.3 – 3.9 (6+). “The Big 98” returned half of January’s full-share gain in February, halting at four its consecutive string of up or flat trends that netted a +1.6 (4.4 – 4.7 – 5.0 – 5.0 – 6.0, 6+). One share separates March 2017’s top five. Steady at 7.4 (6+) – after a combined December- “Holiday” 2016 – January – February +1.8 (6+), iHeartMedia urban contemporary WUBT “101.1 The Beat” repeats at #1. By losing one-share to 4.9 (6+) in December, “The Beat” halted an August to November pattern of 6.1 – 5.9 – 6.2 – 5.9 (6+) and sent WUBT below a five-share (6+) for the first time since July 2013 (4.8). Off in three straight previous ratings periods for a combined -.5 (2.2 – 2.1 – 2.0 – 1.7, 6+), Ryman Hospitality Properties’ classic country WSM-AM posted a +.6 in February, but “The Most Famed Country Music Station in the World” forfeits one-half share in March (2.3 – 1.8, #16 to #17, 6+). Locked on 1.6 (6+) in January and February, WAY Media contemporary Christian WAYM “Uplifting-Upbeat-Real” drops one-half share to 1.1 (#19 to #21, 6+). As the result of five straight decreases, Cumulus Media’s WGFX “104.5 The Zone” (#11 to #12) is a combined -3.8 (7.6 – 6.8 – 5.9 – 5.3 – 3.9 – 3.8, 6+). When WGFX lost two-tenths in November, it ended a string of three consecutive improvements which resulted in a +4.1 since July (3.7 – 4.0 – 5.4 – 7.8, 6+).     Although flat at #18, Cromwell Group’s WQZQ “Classic Hits 93.3” drops by one-tenth to 1.6 (6+), thus drawing to a close at seven its string of up or flat trends that more than tripled its 6+-share since September (.5 – .6 – .6 – .6 – .6 – .9 – 1.6 – 1.7, 6+).

6) Providence – A genuine statistical oddity occurs here: With the exception of an eighth-place tie, the March 2017 rankers are a carbon copy of February 2017 and no Providence outlet in March 2017 is up or down by more than four-tenths. Boasting the best month-to-month gain (+.4, #11) is The Wheeler School’s news/talk WELH, which is without a decrease for the third straight time for a collective +1.0 (.5 – .5 – 1.1 – 1.5, 6+). Albeit the net loss was just three-tenths, WELH had nevertheless been without an increase between August and the “Holiday” 2016 report (.8 – .8 – .8 – .7 – .7 – .5 – .5, 6+). Gaining three-tenths and up or flat for the third straight time is Cumulus Media’s news/talk WPRO-AM (3.4 – 3.7 – 3.7 – 4.0, #7, 6+). Public news/talk WGBH-FM is also +.3 (1.6 – 1.9, #10, 6+). Trending 6.2 – 6.0 – 6.2 (+.2, 6+) and finishing fifth is iHeartMedia hot AC WSNE “Coast 93.3.” Up by one-tenth each are Cumulus Media CHR WPRO “Today’s Hit Music” (8.6, #2, 6+) and Bryant University classical WJMF (.5, #13, 6+). Having eroded by -7.3 in January to 10.7 (6+), Cumulus Media adult contemporary WWLI “Lite Rock 105” is a combined -.4 in February and March (10.7 – 10.6 – 10.3, 6+) but is #1 for the 18thsuccessive ratings period. “Lite Rock” was a collective +8.5 in December and “Holiday” 2016 (9.5 – 10.6 – 18.0, 6+), following a cumulative -.4 in October and November (9.9 – 9.8 – 9.5, 6+). Flat from February are iHeartMedia-owned WHJY “Providence’s Home of Rock and Roll” (8.2, #3, 6+); Hall Communications’ WCTK “Cat Country 98.1” (7.8, #4, 6+); and Cumulus Media rhythmic CHR and news/talk siblings WWKX “Hot 106” (2.7, #8, 6+) and WPRV (.4, #14, 6+).

7) Norfolk – In the span of just two sweeps (January and February), WWDE “101.3 2WD” lost more than 60% of its “Holiday” 2016 share (13.4 – 7.0 – 5.2, -8.2, 6+), but the Entercom adult contemporary regains eight-tenths to 5.8, moving from fifth to fourth. WWDE gained a collective one-half share in back-to-back sweeps (4.8 – 5.2 – 5.3, August – September – October, 6+) before dropping eight-tenths in November to 4.5, its lowest 6+-stat since June 2015’s 4.4. Following a massive +1.2 in February, iHeartMedia urban contemporary WOWI tacks on another half-share (7.6 – 8.1, 6+) and repeats in the runner-up slot. Prior to finishing fourth in January and “Holiday” 2016, “Jamz 103” was at #2 for 12 straight sweeps. Rebounding from February’s -.5 with a gain of four-tenths to 11.6 (6+), Entercom urban AC WVKL “Smooth R&B From Yesterday & Today” is at #1 for the third straight time. In “Holiday” 2016, adult contemporary sibling “2WD” bumped WVKL to second after “Smooth R&B From Yesterday & Today” had been on top the previous 55 ratings periods. The two swapped places in January 2017 as WVKL registered a +.7. This is the 11th time in the last 12 sweeps that “Smooth R&B From Yesterday & Today” is in 11.0 – 12.7-share range – it has been in double-digits (6+) in each survey since notching a 9.8 in January 2014. Owing to a -.7 to 5.5 (6+), Saga Communications classic rock WAFX “106.9 The Fox” (fourth to fifth) ends at three its consecutive string of uptrends that produced a +2.1(4.1 – 4.3 – 5.5 – 6.2, 6+). The 6.2 it notched in February was its best 6+-share (in print) since a 6.6 in July 2010. Cluster-mate WNOR “99 Rocks” is in a similar situation, given that a -.6 to 6.7 (6+) stymies four straight positive sweeps that yielded two full-shares (5.3 – 5.8 – 6.0 – 7.0 – 7.3, 6+), but “99 Rocks” continues in third-place.

8) Greensboro – Via three straight gains (3.0 – 3.1 – 3.2 – 3.7, 6+), iHeartMedia rocker WVBZ “105.7 – Man Up!” (unchanged at #10) is a combined +.7. After being up or flat the last four ratings periods netting a +1.2 (9.7 – 9.7 – 10.1 – 10.5 – 10.9, 6+), Entercom urban AC WQMG surrenders half that gain (10.3, -.6, 6+). On the plus side though, “97.1 QMG The Best R&B and Old School” achieves double-digits (6+) for the fourth straight sweep and has been #1 since January. Country-formatted sibling WPAW “93.1 The Wolf,” a cumulative +1.5 in January and February (4.8 – 5.6 – 6.3, 6+), erodes by seven-tenths in March to 5.6, sliding from fifth to sixth. In February, it reached the six-share level (6+) for the first time since November 2015’s 6.0. Leapfrogging “The Wolf” is its rival, iHeartMedia’s WTQR “New Country Q-104.1” (sixth to fifth, 6+), which is up or flat for the third straight time (4.7 – 5.7 – 5.9 – 5.9, 6+). In “Holiday” 2016, “Q-104.1” and “The Wolf” were each down by four-tenths. November’s +.3 by “Q-104.1” ended three successive down-trending monthlies that produced a collective loss of more than two shares (7.2 – 7.0 – 6.5 – 5.1, 6+). Prior to reaching 5.0 in October, “The Wolf” had been in 4.2 – 4.8 range (6+) the previous eight sweeps. Back in September, “Q-104.1” held a 1.9-share lead over “The Wolf.” The rollercoaster ride continues for Entercom adult hits WSMW “Simon,” whose last four moves have been by -1.1 (“Holiday” 2016); +2.0 (January); -.6 in February; and another -.6 in March (9.4 – 8.3 – 10.3 – 9.7 – 9.1, 6+) with “Simon” flat at #3. January’s 10.3 was its strongest 6+-performance since August 2016’s 10.5. Although steady at #9, Curtis MediaGroup regional Mexican WYMY “La Ley 101.1” posts its fourth straight gain (2.2 – 2.7 – 2.9 – 3.5 – 3.9, 6+); “La Ley 101.1” is +1.7 since November. After five successive times of logging a .4 (6+), co-owned news/talk WSJS drops to .3 but stays at #13.

9) West Palm Beach – The top four finishers are Alpha Media properties, followed by three in a row owned by iHeartMedia. By registering a +.7 (to 1.3, 6+), the drought is finally over for WRLX “Mia 92.1,” which hadn’t had an increase since last May. In that stretch of ten down or flat reports, the iHeartMedia Spanish contemporary outlet was a combined -1.5 (2.5 – 2.1 – 2.0 – 1.9 – 1.8 – 1.8 – 1.7 – 1.4 – 1.3 – 1.0 – 0.6, 6+); “Mia 92.1” moves from #16 to #14. In only two back-to-back declines, Alpha Media adult contemporary WEAT “Sunny 107.9” (9.1 – 6.2 – 6.1, -1.5, 6+) lost half as much as “Mia” did in the aforementioned dry spell, but “Sunny” bounces back with a one-half share increase (6.6, 6+) to advance from third to second. Roughly three shares (6+) ahead of “Sunny” is co-owned hot AC WRMF, which despite a loss of seven-tenths (to 9.5, 6+), is #1 for the third consecutive month. After improving by six-tenths in January, WRMF more than tripled that gain in February with a +1.9 to 10.2, its best 6+-performance since December 2015 (10.2 as well). Prior to “Holiday” 2016, WRMF was #1 the previous five ratings periods. With a collective +1.9 in August and September, WRMF followed October’s -.8 with a November loss of six-tenths. It fell to second in July, after 23 successive sweeps at #1. Off by seven-tenths as well is WAY Media contemporary Christian WAYF “Uplifting-Upbeat-Real” (unchanged at #8), which in the last four survey periods, is +.5 (“Holiday” 2016); -1.1 (January); +.5 in February; and now in March -.7 (4.3 – 4.8 – 3.7 – 4.2 – 3.5, 6+). Without a decrease for the seventh straight time for a combined +1.9 (4.4 – 4.4 – 4.6 – 4.7 – 5.1 – 5.7 – 6.3 – 6.3, 6+), Alpha Media-owned WIRK “103.1 South Florida’s Country Music” has its highest 6+-share since last May’s 6.6, but backslides from second to third. Steady at #6, iHeartMedia-owned adult contemporary WOLL “Today’s Kool 105.5” is down or flat for the third straight time for a cumulative -2.1 (6.6 – 5.9 – 4.5 – 4.5, 6+). Prior to January, “Kool” had been up the previous three sweeps for a +1.8 (4.8 – 5.7 – 6.5 – 6.6, 6+).

10) Jacksonville – Powered by an impressive +1.7, Cox Media Group classic hits-oldies WJGL “96.9 The Eagle” posts an 8.7, its strongest 6+-showing since last September’s 9.3 and cruises from fourth to second. A combined +1.1 in three straight sweeps (2.8 – 3.1 – 3.4 – 3.9, 6+), iHeartMedia adult hits WWJK “107.3 Jacksonville – We Play Anything” cracks the top ten (#11 to #10). Co-owned WQIK “99.1 – Jacksonville’s Country” regains one-tenth of the one-half share it lost in February (12.8 – 12.3 – 12.4, 6+) and is #1 for the third time in a row. WQIK was +2.1 in January to 12.8, the best-ever 6+-performance in its PPM-history. Owing to December’s +4.5 (6.8 – 11.3, 6+), “Jacksonville’s Country” jumped from fifth to first, but with a -.6 in “Holiday” 2016, it fell to second. Prior to a modest one-tenth gain in November, WQIK was down two full-shares as a result of being without an increase since February 2016 (8.7 – 8.7 – 8.4 – 8.2 – 8.1 – 7.7 – 7.7 – 7.3 – 6.7, 6+). Wild ups and downs continue for Renda Broadcasting adult contemporary WEJZ “Lite 96.1 – Today’s Variety,” whose last four (6+) moves are +5.8 (“Holiday” 2016); -6.6 (January); +.7 (February); and now -1.2 in March (8.9 – 14.7 – 8.1 – 8.8 – 7.6, 6+) for a net loss of -1.3. With a 14.7 in “Holiday” 2016, “Lite” returned to double-digits (6+) for the first time since last July’s 10.2. Even though Cox Media Group’s similarly-formatted WEZI “Easy 106.5,” is without a decrease for the third straight time (2.1 – 2.5 – 2.8 – 2.8, 6+) and segues from #14 to #13, it does not appear to be a benefactor of WEJZ’s -1.2. Unchanged at #6, WEZI’s CHR sibling WAPE “95.1 Jacksonville’s #1 Hit Music Station” registers its sixth successive decline (9.1 – 7.9 – 7.8 – 7.4 – 5.9 – 5.8 – 5.3, 6+) that has resulted in a collective loss of nearly four full-shares. Frozen on .6 (6+) in November and December, iHeartMedia’s WFXJ “Sports Radio 930” (flat at #17) has followed with a 6+-line of .3 – .4 – .3 – .4.  For the third consecutive month, contemporary Christian WMUV “100.7 The Promise” (.7 in “Holiday” 2016, 6+) is unlisted.

11) Memphis – Within 2.2 – 2.8 range (6+) the past 13 ratings periods, Cumulus Media’s WKIM “98.9 The Vibe – Classic Hip-Hop” gains one-half share to 3.3 (6+), inching up from #12 to #11. In its third straight up or flat sweep producing a collective +.9 (6.0 – 6.3 – 6.6 – 6.9, 6+), Entercom hot AC WMC-FM elevates from fifth to fourth. Adding three-tenths (9.0 – 9.3, 6+), iHeartMedia urban AC KJMS “V-101” repeats at #1. On top for ten consecutive monthlies before sliding to #2 in “Holiday” 2016, “V-101” was +.2 in February to halt nine consecutive down or flat trends that yielded a -3.7 since last May (12.5 – 11.6 – 10.7 – 10.5 – 10.2 – 9.9 – 9.9 – 9.3 – 9.3 – 8.8, 6+). The rollercoaster ride continues for Cumulus Media’s WGKX “Kix 106 Today’s Best Country,” which was +.8 in November; -.7 in December; -.5 in “Holiday” 2016; a monstrous +1.9 in January; +.8 in February, and now -1.0 in March (4.3 – 5.1 – 4.4 – 3.9 – 5.8 – 6.6 – 5.6, 6+). A net +1.3 in that timeframe, “Kix 106 Today’s Best Country” slides from fifth to sixth. October’s +.3 curtailed three successive negative trends that produced a -.7 (4.7 – 4.6 – 4.4 – 4.0, 6+). As a result of dropping nine-tenths (3.6 – 2.7, 6+), iHeartMedia news/talk WREC has its softest 6+-share since last June (2.7, as well) and departs the top ten (#10 to #12). Dating back to December, the 6+-trends for Mid-South Public Communications’ WKNO “NPR For the Mid-South” are 1.3 – 1.4 – 1.3 – 1.4 – 1.3 (steady at #15, 6+). Right behind it and unchanged at #16 is iHeartMedia CHR KWNW “101.9 Kiss FM – All the Hits,” down for the fourth straight time (1.9 – 1.8 – 1.4 – 1.2 – 1.1, 6+) for a -.8.

12) Hartford – Although unchanged in the runner-up slot, CBS Radio hot AC WTIC-FM “Hartford’s Best Variety” lengthens its consecutive string of positive or flat trends to six for a cumulative +1.7 (6.9 – 7.2 – 7.2 – 7.2 – 7.6 – 8.3 – 8.6, 6+), with its best 6+-performance since October 2014’s 8.9. Not only does adult contemporary cluster-mate WRCH “Lite 100.5” add six-tenths to February’s +.3 (10.2 – 10.5 – 11.1, +.3, 6+), “Lite” is #1 for the seventh consecutive ratings period. Up between September and “Holiday” 2016 (9.3 – 9.6 – 10.1 – 10.8 – 18.4, 6+), producing a cumulative +9.1 (nearly doubling September’s 9.3), “Lite” forfeited 8.2 shares in January. Entering the September sweep, WRCH was on top for 15 straight ratings periods and 23 of the previous 24; however, it decreased by -1.1 and dropped to second-place. Gaining six-tenths as well (4.9 – 5.5, 6+) is Connoisseur Media’s WDRC-FM “102.9 The Whale – Hartford’s Classic Rock,” which was without an increase the past seven sweeps accounting for a -2.6 (6.0 – 5.9 – 5.6 – 5.2 – 4.7 – 4.5 – 3.9 – 3.4, 6+). The improvement of six-tenths pushes “The Whale” from ninth to eighth. Co-owned news/talk WDRC-AM though (unchanged at #13) is down or flat for the fourth straight time (1.3 – .7 – .7 – .7 – .6, 6+). Ever since October, it has been an up/down pattern for iHeartMedia’s WWYZ “Country 92.5,” including a +.5 in March. Overall in that period though, “Country 92.5” is -2.1 (9.2 – 7.8 – 8.2 – 6.8 – 7.5 – 7.1 – 7.6, 6+). While it remains at #12, University of Massachusetts-owned WFCR “New England Public Radio” drops two-tenths to 1.3 (6+), thus stymying at three its string of progressive trends that netted at +.4 (1.1 – 1.2 – 1.4 – 1.5, 6+).

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