In this episode of the More Members Now Podcast, Scott Whitaker explains the real reason why people cancel their membership and that reason may surprise you!

Click here to listen

Eliminate the Chaos of Running a Membership Business and Increase Your Monthly Recurring Revenue!

Join us each week for tips, tools, blueprints and the best in membership strategies.

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More About The More Members Now Podcast

As a membership expert, author and the guy some of the biggest membership marketers turn to so that they can add six and even seven figures to their membership in six months or less.

I am the bestselling author of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members, The Triple Your Membership in 21 Days Toolkit and Seven Membership Multiplers.

Some of my private clients include No BS Inner Circle (founded by Dan Kennedy), Kim Walsh Phillips of Powerful Professionals, Mike Agugliaro of CEO Warrior, Kris Murray of Childcare Marketing, Inc., the National Real Estate Investors Association and Clint Salter of the Dance Studio Owners Association to name a few.

In each episode, you’ll discover some of the strategies, tips and tools that I share with my Membership Accelerators Club, Membership Multipliers and Private Clients. Plus, you’ll get to meet some of them as my special guest.

Join me each week….let’s multiply your membership and money!

The post The Real Reason Why People Cancel [Podcast] appeared first on Membership Multipliers - Scott Whitaker.

So how can you leverage your events to increase the impact and provide even greater value for your members:

Know Your Goals

Is it to get new members? Is it to engage existing members? Is it to sell? Is it to get upgrades in your membership program? Whichever it may be, I want you to know your goal, and I would like for you to have this to be a written goal. Every time you schedule a meeting, every time you plan a meeting, you say, “My goal for this event is … My secondary goals are … ” and fill those in so that you can structure your event in the same way.

Control The Room

Now, I was on a private coaching call with one of my private clients and he was doing an event. It was his first event, and he was going to be around some high-powered CEOs. I told him, I said, “The one thing that I want you to do and focus in on is I want you to be in control. I want you to be in control of the room. I want you to be in control of the members.

When you get to your facility, the very first thing I want you to do is I want you to test your technology. I want you to test that video projector, I want you to test that sound system, because right then and there, once you know that works, then you can focus your attention on the other areas. Then you can begin to say, “Okay, now that I know the presentation is going to work correctly, now I can focus in on how the chairs are set up, now I can focus in on the signage, now I can focus in on the noise from the neighbors next door, in the room next door.”

Be The Expert In The Room

Some of you, the reasons why your events are not going the way you want them to, it isn’t for a lack of planning. You planned it, and everything … I mean like, everything is planned, and you know exactly what is going to happen and when. You’ve got control of the room, and you’ve made sure that the room set up is the best way, the best possible set up for you, but yet, you’re still wondering why your events aren’t as effective as they could be.

Here’s why. You’re not the expert in the room. You’re running around. You’re trying to make sure all of these things get done. You’re trying to make sure that all of the technology is working, so how can you be the expert in the room?

I want you to delegate as much as you can. I want you to delegate as much as you can. Now, for some of you, it may be staff members.  For others, it may be volunteers. For others, you might be saying, “Well, Scott. I don’t really know who it would be.” Well, I want you to find somebody. Get a volunteer. Get a member. Get a current member to help you with the event. I want you to delegate, and I want you to leverage other people so that you can be the expert in the room.

Evaluate the Event

I’m going to share with you what I told you are the four most valuable questions from the strategy system in the online course I offer, the Seven Systems of a Growing Membership Business. Some of you have heard me say this before, but it is worth repeating. Experience is not the best teacher. I repeat it because people constantly believe that lie that all I have to do is just gain more and more and more experience,
and I’ll somehow or another become an expert in it or I’ll become a better teacher.  I’ll learn more.

No. Evaluated experience is the best teacher.

Always ask yourself these four questions:

• What went right?
• What was missing?
• What went wrong?
• What was confusing?

Those four questions will provide you with clear ways to do better next time.

Following these simple steps allows you to maximize your membership, leverage your events to increase the impact and provide even greater value for your members.

Whenever your ready, here are four OPPORTUNITIES for you to get and keep more members:

1. Are you looking for a community of like-minded membership business owners/leaders? You may be interested in joining a FREE Facebook Group for those who want to grow & scale their membership. Check out the Membership Marketers Facebook Group here.

2. Have you received your free copy of How to Get Your Next 10, 100, 500 or Even 1,000 Members? If you’re looking for additional tips and tools to get more members, assimilate every new sign up into your membership and increase retention then pick up a copy of my new book at www.AccclerateMyMembership.com.

3. What would you be able to do if you were able to double or even triple your membership? How many more people would you be able to impact and serve? What would that do for your income? The Triple Your Membership And Do It Over and Over Again Toolkit is the fastest way to get more members and do it over and over again. Go here here to discover how.

4. Are you interested in growing your membership dramatically in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just email me at scott membershipmultipliers.com and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!

The post How To Maximize Events In Your Membership Business appeared first on Membership Multipliers - Scott Whitaker.

In this episode of the More Members Now Podcast, we finish our discussion of the O-R-E-O Strategy to get and keep more members by serving your members and prospects.

Click here to listen

Eliminate the Chaos of Running a Membership Business and Increase Your Monthly Recurring Revenue!

Join us each week for tips, tools, blueprints and the best in membership strategies.

Get Over $472.67 in Immediate Bonuses Just for Being a Podcast Subscriber!

Simply Fill In The Quick Form Below And Within 10 Minutes Of Verification You’ll Get Your Podcast Power Pack!

Didn’t Subscribe Yet: Just Subscribe Here

More About The More Members Now Podcast

As a membership expert, author and the guy some of the biggest membership marketers turn to so that they can add six and even seven figures to their membership in six months or less.

I am the bestselling author of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members, The Triple Your Membership in 21 Days Toolkit and Seven Membership Multiplers.

Some of my private clients include No BS Inner Circle (founded by Dan Kennedy), Kim Walsh Phillips of Powerful Professionals, Mike Agugliaro of CEO Warrior, Kris Murray of Childcare Marketing, Inc., the National Real Estate Investors Association and Clint Salter of the Dance Studio Owners Association to name a few.

In each episode, you’ll discover some of the strategies, tips and tools that I share with my Membership Accelerators Club, Membership Multipliers and Private Clients. Plus, you’ll get to meet some of them as my special guest.

Join me each week….let’s multiply your membership and money!

The post The O-R-E-O Strategy: Serve [Podcast] appeared first on Membership Multipliers - Scott Whitaker.

You might be thinking it’s the economy, social distancing, “corona-cation” or people just aren’t buying.

But that’s not true.

There are 3 reasons your membership isn’t selling…

1- You make an offer instead of an OUTCOME

What does your membership offer? As you begin to answer that question in your head, you’re probably already thinking of the tangible things that come with your membership (membership site, events, coaching, networking, etc.) That’s all wrong!

You have to turn your offer into an outcome.

What is the outcome your membership provides?

Is it better health, better finances, better relationships, more money, more meaning, greater significance, a sense of achievement, a sense of belonging… you get the idea.

People don’t want your membership offer, they want the outcome your membership provides.

2- There’s no INCENTIVE

If you look at your sales page, what’s the incentive for people to join “right now.” This is one of the most common mistakes people make in trying to sell their membership.

There’s no reason to “do it now.”

• Why should I join right now?
• What incentive do I get for doing it today and not putting it off to tomorrow, ore the next day or the day after that?
• What bonus can I get for signing up right now?

“Join now and you’ll get…” can be one of the greatest ways to sell your membership.

3- You sell based on need instead of DESIRE

The average person doesn’t join a gym because they want to sweat. They join a gym because they desire to be healthy, desire to look good, desire to lose weight, desire to accomplish a goal.

People don’t think they need what you’re selling. You and I think that.

It’s our job to create a desire for our membership.

When you create a desire for your membership, you’re able to sell your membership as the solution.

You have to include all three: Outcome, Incentive and Desire.

Whenever your ready, here are four OPPORTUNITIES for you to get and keep more members:

1. Are you looking for a community of like-minded membership business owners/leaders? You may be interested in joining a FREE Facebook Group for those who want to grow & scale their membership. Check out the Membership Marketers Facebook Group here.

2. Have you received your free copy of How to Get Your Next 10, 100, 500 or Even 1,000 Members? If you’re looking for additional tips and tools to get more members, assimilate every new sign up into your membership and increase retention then go here to get your free book now.

3. What would you be able to do if you were able to double or even triple your membership? How many more people would you be able to impact and serve? What would that do for your income? The Triple Your Membership And Do It Over and Over Again Toolkit is the fastest way to get more members and do it over and over again. Go here here to discover how.

4. Are you interested in growing your membership dramatically in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just email me at scott membershipmultipliers.com and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!

The post 3 Reasons Your Membership Isn’t Selling appeared first on Membership Multipliers - Scott Whitaker.

In this episode of the More Members Now Podcast, we continue to discuss the O-R-E-O Strategy to get and keep more members by crafting exciting offers to engage your prospective memberships.

Click here to listen

Eliminate the Chaos of Running a Membership Business and Increase Your Monthly Recurring Revenue!

Join us each week for tips, tools, blueprints and the best in membership strategies.

Get Over $472.67 in Immediate Bonuses Just for Being a Podcast Subscriber!

Simply Fill In The Quick Form Below And Within 10 Minutes Of Verification You’ll Get Your Podcast Power Pack!

Didn’t Subscribe Yet: Just Subscribe Here

More About The More Members Now Podcast

As a membership expert, author and the guy some of the biggest membership marketers turn to so that they can add six and even seven figures to their membership in six months or less.

I am the bestselling author of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members, The Triple Your Membership in 21 Days Toolkit and Seven Membership Multiplers.

Some of my private clients include No BS Inner Circle (founded by Dan Kennedy), Kim Walsh Phillips of Powerful Professionals, Mike Agugliaro of CEO Warrior, Kris Murray of Childcare Marketing, Inc., the National Real Estate Investors Association and Clint Salter of the Dance Studio Owners Association to name a few.

In each episode, you’ll discover some of the strategies, tips and tools that I share with my Membership Accelerators Club, Membership Multipliers and Private Clients. Plus, you’ll get to meet some of them as my special guest.

Join me each week….let’s multiply your membership and money!

The post The O-R-E-O Strategy: Offer [Podcast] appeared first on Membership Multipliers - Scott Whitaker.