Monday, April 11, 2022
Do you know the #1 mistake in trial offers for subscription and membership businesses?
Click here to discover how to increase conversion to paid subscribers.
Many subscription or membership business owners use discounted trial offers can be a fast way to add a lot of new paying subscribers.
The often-overlooked downside of trial subscribers is the high churn or cancelation rate both during the trial period and for the first few months after the trial period ends.
The big mistake subscription businesses make with trial offers is they don’t use the trial period as a sales window to convert the trial into a paid subscriber.
Instead, they let the content try to do the work for them.
Imagine converting twice as many of your trial subscribers into happily paid subscribers a year after their trial begins? Is that even possible?
Here’s how. You’ve got to move the finish line.
This episode of Be Unleavable® Subscription Growth reveals the #1 trial conversion mistake as well as how to IMPROVE trial conversion rates, to increase the number of long-term loyal subscribers you generate through those offers.
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
