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Note: Elaine Bennett, Digital Marketing Specialist, provides today’s Blog.

Bennett focuses on helping startups and small businesses grow. She is a regular contributor to Bizzmark Blog. Bennett also writes hands-on articles about business and marketing, with the focus of helping entrepreneurs on their business journey.

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A Landing Page that Converts Leads to Loyal Customers

Source: Pixabay

If you’re running a business in today’s crowded global marketplace, you know how hard it is to stand out from the competition. Customers have many different choices. Therefore, you have to use every tool in your arsenal to impress them and earn their loyalty. A landing page that converts leads to loyal customers is needed for business success.

Pay attention to your digital marketing efforts.  Most of the shopping and product browsing happens online. Creating effective landing pages is a crucial factor in driving sales.  It is the landing page that converts leads to loyal customers.

You might think that landing pages are one of the more straight forward marketing tactics. But, there are many fine details to which you need to pay attention.

The Basics: The Landing Page That Converts Leads to Loyal Customers

Start With Creative Design

If you want to optimize your page for conversion, make sure to use minimal design.  Keep everything clutter-free. A well-organized landing page will make browsing as seamless as possible. Modern consumers want their online shopping experience to be both functional and aesthetically pleasing. Creative design carries much weight.

Design tips to follow when creating a landing page that converts to loyal customers:

• Keep it clean and simple
• Use white space to frame your design
• Use striking colors, especially for Call To Action buttons
• Make sure it complements your brand identity

If you’re not confident in your design skills, work with professional designers who can target what to do.

Use Headings and Subheadings

Once your potential customers open your landing page, you have a few seconds to persuade them to stay. Eye-catching headings and subheadings are needed to spark interest. Next, excellent copy will persuade them to buy your product or services.

How do you persuade visitors to purchase?

Keep your headings simple and easy to understand. Your customers should know what the page is about as soon as they open it. While your headings are to be as concise and transparent as possible, you can use subheadings to explain your offer.

At the end of each sentence, leave a hook or a clear Call To Action. You will encourage visitors to keep reading, or take direct action.

Make it simple and visible

By keeping it simple, you’ll make your customer’s journey effortless. You will also make it easier for them to buy your products or download the free items that you are offering.

Simple design and a clear proposition provide a good customer experience and  increase your website’s visibility. Your landing page is to be visible for search engines and your potential customers. Include all relevant SEO elements and optimize your landing page as much as possible. The purpose is to develop a landing page that converts to loyal customers

Remember to remove pages that you no longer need once your promotion is over. You don’t want your Christmas landing page still on your website in July, and neither does Google! To avoid getting penalized by Google, you can easily find hidden pages on a website and remove those you don’t need anymore. You may also update the pages with relevant information.

Provide Clear Trust Signals

In the modern online world, full of shady websites and scams, you need to provide your customers with trust signals. That’s why it’s essential to build social proof.  Ask your customers to write positive reviews and provide user-generated content. If you work with bigger companies, include their logos and testimonials. Having satisfied customers and showing proof will help you create trust and attract new customers.

Optimize for Mobile

Last but not least, don’t forget to optimize your landing page for mobile. Mobile browsing is becoming more popular.  You don’t want to miss mobile conversions.

Creating a seamless mobile experience is the first step for attracting customers. Google favors mobile-friendly pages. You will have a better chance of ranking high and attracting more customers. You can go by the same design rules as mentioned up above.

Keep everything simple and easy to see. By doing so, you will ensure that your landing page is easy to read, and can load onto small screens.  You will have a landing page that converts leads to loyal customers.

Over To You

Creating an eye-catching landing page might seem like a daunting task. But it doesn’t have to be. If you’re not sure what to do, just put yourself in your customers’ shoes. Think about things you’d like to see on a landing page. That way, you’ll make sure that your pages are as user-friendly as possible.

These tips are provided to help you build a perfect landing page that will improve your customer conversion and retention. And you will enjoy a landing page that converts leads to loyal customers.

Today’s Blog is provided to help you achieve the Smooth Sale!

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