Even during the best of times, knowing how to best serve your members can sometimes be a bit of a challenge.  But with all the uncertainty happening right now, it can be difficult to find ways to help your members navigate through.

And how can you help your members without creating more work for yourself?

Three simple questions can guide you in this process, and help you utilize all the great work you’ve already been doing for your members.

Earlier, we discussed what you could repurpose and then what you recycle.

This week we will focus on the third and final  question…

What can you reframe?

How can you provide currently available content, either under a different name or as part of a different package, to customers outside of your membership?

NOTE: I’m not saying that you sell this to your existing members! That’s not what I’m suggesting by any means. We’re merely reframing what you are able to provide to additional members.

When reframing, you’re giving old content a new look or a new feel. Think about how books often get updated, expanded, and rebranded.

Perhaps the author has gone in and added a little bit, maybe taken away a little bit, and changed some of the stories, but the basic content inside that book is still the same. It’s just been “updated and expanded.”

You might take an older resource and reshoot any video components or revise and drill down on tactics you have learned since the original release.

These are just a few ways you can reframe content that you have already created to provide to new members and prospects!

When you’re ready to multiply your membership and money, here are four ways we can work together!

1. How many members could you get in 14 days if you had the right tools? You can get the tools you need to get more members than ever with a FREE 14-day test drive of the Membership Accelerators Club. Click here to learn more!

2. Looking to Reduce Cancellations and Keep More Members… ?If you really care about your members, why not try to RESCUE THEM and help them with your membership? Your membership could possibly be the very tool that helps them get beyond their trouble, tension or transition. Go here to help more people and keep them paying!

3. Triple Your Membership And Do It Over and Over Again Toolkit This is the fastest way to get more members and take a member from sign-up to fully-engaged. You get the full toolkit with blueprints, templates and processes to help you get more members. Click here to learn more!

4. Are you interested in working together to multiply your membership? I just finished two days with a mastermind group and I have a couple spots available…just send an email to scottmembershipmultipliers.com and put “MASTERMIND” in the subject line… tell me a little about your membership and what you’d like to work on together, and let’s see if and how I can help.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.