It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns.

The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in winning new members if you are going to lose your existing client base, meaning that the retention of current members should be a major factor for all membership companies.

One tip to ensure member retention is to constantly evolve what you are offering them. Continue to demonstrate value to long-term members by asking them what they want to do next and how you can help them to achieve it.

Customer research is a vital tool to help toward member retention. Qualitative data is great but insufficient for gaining the full picture, while research from a third party who is more objective can frequently be the kind of input desperately needed by a brand. Overlaying your company’s data with that gained from third parties can result in a much greater understanding of your members.

Your relationship with your members is what becomes the iron fence that will keep your competitors out.

The stronger your relationship plus the greater the results you provide for your members the more difficult it will be for your members to quit your membership program.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.