Monday, March 19, 2018
Ronn Torossian, CEO, 5WPR
Many of us enter the new year with big expectations and resolutions for the months ahead. Unfortunately, most people struggle to stick to their ambitions after the initial excitement and enthusiasm of January wears off. Fortunately, a little bit of inspiration can be all it takes to get an ambitious mind back on track.
PR professionals and entrepreneurs heading into 2018 with their eye on launching or supporting a successful business may find their motivation within the pages of a sensational book. The right read can be enough to deliver a new perspective on a business challenge or prepare professionals for the issues that lie ahead.
Here are 5 of the top books that business-minded people should start reading in 2018.
A practical and useful book released on the 30th of January, The Culture Code explores successful organisations around the world like Pixar and the San Antonio Spurs to discover how diverse groups can learn to function successfully together. This could be an excellent book for anyone starting 2018 with an aim to create a better company culture.
In this book released in March, Powell and Botelho bring together ideas and concepts from across the world to define what makes a CEO so effective. The concept of the book is all about showing people that anyone can become an amazing executive with the right help and support. While connections and education can be crucial to long-term success, it’s also about figuring out how to have the right attitude along the way.
Both PR experts and startup companies know that leading can be incredibly difficult and stressful. This book by Kimberly David released in January 2018 discusses the complexities of leadership, and what people can do to develop their own leadership persona. The book offers advice on how to genuinely connect with employees, become more influential and achieve exceptional results.
Motivation is something that many experts struggle with when trying to achieve their career goals. Whether it’s the motivation to keep working on a start-up when the cash flow dries up, or the inspiration to push a company to the next level with the right PR support. This book by Jeff Haden provides tips and tricks that help people in the business world to avoid simply giving up when the going gets tough.
Everyone has the potential to accomplish great things – at least that’s the theme in Shawn Achor’s book “Big Potential”. The book follows another best-selling book by the same author and discusses how people can uncover happiness by achieving their most sought-after goals. A major component of this book is figuring out how to work alongside other people to achieve targets in life. Since most businesses will need to uncover the benefits of teamwork to unlock success – it’s a great read for the year ahead.