Monday, June 18, 2018
Target came under fire for putting out the Father’s Day card above, and apologized, especially for having only a black couple version.
Interesting: what exactly is wrong about the card? It depicts the state of black fatherhood as it is: about 72% of black births are to unmarried couples, while about 32% is the white figure. Is the perceived problem that the card shames African Americans, or that it appears to give couples having children without bothering with marriage a societal pass by celebrating their lack of responsibility? Not being married to a child’s mother vastly increases the likelihood of absentee fathers, and being raised by single mothers is statistically linked to many social pathologies that disproportionately plague black communities.
Maybe Target isn’t the one who should be apologizing. One incensed critic wrote on Twitter, “This is an insult to black fathers and a slap in the face to the African-American community as a whole.” No, that would be true if the card’s implication wasn’t true. It is true. Now what? Getting angry at Target is a deflection.
Of course, the likelihood is that Target wasn’t thinking deeply about this at all. It just thought the “baby daddy” card opened up a new Fathers Day market.