Talkers 2019: Telling the Story Videos Continue Posting Today with “Attracting Younger Demos to Talk Radio” Panel.  TALKERS is continuing to post key speeches, presentations and sessions from the recent 22^nd annual edition of the talk media industry’s longest-running and most-important national convention – Talkers 2019: Telling the Story.  Today’s (7/19) post presents the discussion “Attracting Younger Demos to Talk Radio” featuring panelists (in alphabetical order) Mike “Bax” Baxendale, morning co-host, WAQY (Rock 102), Springfield, MA; Greg Foster, VP/programming and national news/talk brand coordinator, iHeart Media/PD, KOA, Denver; John T. Mullen, operations manager, WRHU, Hofstra University; Sid Rosenberg, morning co-host, WABC, New York; and Rich Zeoli, host, WPHT, Philadelphia. The session is moderated by Kevin Casey, VP/executive editor, TALKERS.   Posted yesterday (7/18): discussion “Talk Radio in the Era of Watch What You Say” featuring panelists (in alphabetical order) Michael Berry, host, Michael Berry Show; Grace Blazer, national brand coordinator of news/talk/sports programming and director of AM programming Miami/Fort Lauderdale, iHeart Media;  Karen Hunter, host SiriusXM Satellite Radio; Brett Winterble, host KFMB, San Diego; Larry Young, host, WOLB, Baltimore; and Dan Yorke, host WPRO, Providence.   Already posted: WPG, Atlantic City morning personality Harry Hurley saluting the Broadcasters Foundation of America and Vince Benedetto, CEO of Bold Gold Media Group receiving the Sharon L. Harrison Memorial Award for Outstanding Community Service by a Talk Radio Broadcaster (“Humanitarian of the Year”); a special luncheon address by former Trump Administration advisor Sebastian Gorka, now a personality syndicated by Salem Radio Network; the panel discussion “Adding the Video Component to Talk Radio” featuring Howie Carr, host of the Howie Carr Show (Howie Carr Radio Network and Newsmax TV), Jared Hart, former PD, WPHT, Philadelphia, and  Art Vuolo, president, Vuolo Video.  The session was introduced and facilitated by Scott Lakefield, APD, WOR, New York.  Already posted: the special keynote address delivered by CBS Sports Radio syndicated host Jim Rome with an introduction from Yappy Days author/college professor Bernadette Duncan; the panel discussion, “Generating Talk Radio Revenue in 2019” featuring (in alphabetical order) Asa Andrew, host, AsaRx;  Vince Benedetto, CEO, Bold Gold Media Group;  Suzanne Grimes, EVP/marketing, Cumulus Media and president, Westwood One; and Dave Robinett, chief marketing officer, #250-America’s Mobile Speed Dial – moderated by Erica Farber, president and CEO of the Radio Advertising Bureau (RAB) and introduced by renown independent station owner Michael Zwerling of KSCO/KOMY, Santa Cruz, CA; the special keynote address by Key Networks syndicated personality Bill O’Reilly; the one-on-one discussion, “Sports Talk Radio’s Role in Popular Culture” featuring a conversation between Mark Chernoff, senior VP/programming WFAN/Entercom, NY and captain/sports format, CBS Sports Radio and Mike Thomas, PD, WBZ-FM “98.5 The Sports Hub,” Boston and brand manager/spoken word, podcasts, esports, Beasley Broadcasting with  Kate Delaney, host, GCN and correspondent NBC Sports Radio, serving as facilitator; the panel discussion, “Broadcasting and Podcasting,” featuring (in alphabetical order) Greg Batusic, chief operating officer, PodcastOne; Steven Goldstein, founder/CEO Amplifi Media; Michael Czarnecki, program director, WONK-FM, Washington, DC and iHeartRadio Podcast Channel; and Craig Schwalb, former program director WABC, New York and WPRO, Providence with moderation by Mike Kinosian, managing editor/West Coast bureau chief, TALKERS; the keynote “fireside chat” in which TALKERS publisher Michael Harrison interviews Premiere Networks/Fox News Channel star Sean Hannity in a casual one-on-one conversation introduced by DC Radio Company executive director Victoria Jones; the opening address titled, “Telling the Story,” delivered by Lee Habeeb, host and producer of the successful syndicated program, “Our American Stories;” RAB president/CEO Erica Farber receiving the Woman of the Year award and SiriusXM Satellite Radio star “Cousin” Bruce Morrow receiving the Lifetime Achievement award. The convention took place in New York City on Friday, June 7 and was one of the most positively received in the event’s colorful history.  TALKERS plans to add one or two videos per day to those posted until all the major events of the conference are posted here at Talkers.com where they will remain on view for the rest of the year.  To see the videos and convention video page, please click here.

Houston’s KILT-AM Resets Lineup. As longtime afternoon host Rich Lord departs KILT-AM “Sports Radio 610,” the Entercom Houston outlet and radio flagship of the Houston Texans adjusts its on-air roster. Next Monday (7/22), co-host Sean Pendergrast segues to morning drive with Seth Payne. Taking over the 2:00 pm – 6:00 pm slot vacated by Lord and Pendergrast are KILT-AM weekly contributor/swing talent Clint Stoerner and Rick Kamla, who joins from similarly-formatted Atlanta sibling WZGC “92.9 The Game,” where he did middays. According to Entercom Houston senior vice president/market manager Sarah Frazier, “Rich did an incredible job for nearly two-and-a-half decades on [KILT-AM]. As one of the first announcers on Houston’s first sports talk station, he has played an instrumental role in building this heritage station and will always be an integral part of its legacy. We are thankful for his work ethic and contributions over the years and wish him the best. He will always be a treasured player of ‘Sports Radio 610.’” Regarding “Clint and Kamla” – the station’s new afternoon drive team – she states, “They are the perfect pair to bring informative and clear-cut opinions to the Houston listener. As a native Houstonian, Clint has a natural connection with the audience and a distinct delivery and southern charm. Rick brings to the station a national platform with instant recognition from his years at NBA TV. His passion for sports will be evident instantly. We are equally as excited to provide the Houston sports community with a revamped weekday lineup that they can connect with to and from work on a daily basis.” Lord comments, “My time at [KILT-AM] has been the most rewarding, fulfilling, and satisfying experience of my professional life. I’ll forever be grateful to Dickie Rosenfeld for bringing me aboard in 1995. My time here has meant so much to me and my family that the biggest emotion that I feel right now is gratitude.” Born and raised in Houston, Stoerner maintains that, “Football is in my DNA. ‘Sports Radio 610” is the king of Houston sports radio, so talking sports daily to my people in south Texas is a dream come true.” Kamla adds, “I am grateful for the opportunity to co-host afternoon drive with Clint and to be part of the new lineup on ‘Sports Radio 610.” My family and I are very excited for this adventure in an amazing city.” KILT-AM’s adjusted on-air lineup is “Payne and Pendergast” (6:00 am – 10:00 am); “In The Loop” (10:00 am – 2:00 pm); “Clint and Kamla” (2:00 pm – 6:00 pm); “Texans All Access” (6:00 pm – 7:00 pm); “The Six-Pack with Matthew Jarecki” (7:00 pm – 9:00 pm); and Matthew Jarecki (9:00 pm – 11:00 pm).

TALKERS News Notes. Heard guest-hosting on Westwood One’s 10:00 pm – 1:00 am “Jim Bohannon Show” last night (Thursday, 7/18) was Walter Sterling ….. At month’s end, Mt. Rushmore Broadcasting Casper (Wyoming) general manager/program director Kevin Barrett will leave the five-station cluster. Mt. Rushmore Broadcasting owner Jan Charles Gray remarks, “Kevin has done an outstanding job. He will continue to work with us as a consultant for our ten stations in Wyoming and South Dakota.” Barrett notes, “It has been a great experience and we’ve made a lot of progress. I’m most interested in returning to news/talk or sports talk as a program director or operations manager.” The company’s five Casper outlets are news/talk KVOC “AM 1230 – The Voice of Casper”; classic hits-oldies KMLD “Melody 94.5”; adult contemporary KHOC “Heart 102.5”; KQLT “103.7 Casper’s Original Country Station”; and KASS “Kick 107 The Rock Station.” Barrett joined Mt. Rushmore Broadcasting roughly ten months ago. His previous programming credits include KTRB, San Francisco; KTRS, St. Louis; KSEQ, Fresno; KABZ, Little Rock; KEEL, Shreveport (Louisiana); and KWXY, Palm Springs (California). Other Mt. Rushmore properties are located in Rawlins, Wyoming; Hot Springs, South Dakota; and Custer, South Dakota ….. Rob Carson filled in yesterday (Thursday, 7/18) on the 4:00 pm – 7:00 pm “Conservative Circus” on iHeartMedia Phoenix news/talk KFYI “News Talk 550” and is scheduled to do so again today (Friday, 7/19).

June 2019 PPM Data – Part Four. June 2019 ratings information has been released for West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen Audio’s June 2019 survey period covered May 23 – June 19. Managing editor Mike Kinosian (Kinosian@Talkers.com) provides his “Takeaways” from all four of these PPM-markets.

West Palm Beach

Spoken-Word Formats – Continuing its positive run, iHeartMedia-owned WJNO is a collective +1.1 in four successive sweeps without a loss (2.0 – 2.3 – 2.7 – 2.7 – 3.1, 6+) and repeats at #9. This is the first time “1290 The Palm Beaches’ News & Talk” reaches the three-share level (3.1, 6+) since December 2017’s 3.3. The March 2019 through June 2019 topline for co-owned news/talk WZZR “Real Radio 94.3 – Real Talk For The Palm Beaches” is: 2.0 – 2.3 – 2.3 – 2.0 (#12 to #13, 6+). It is part of a three-way #13 tie with Hubbard Broadcasting’s WFTL, which regains 75% of May’s -.4 (1.7 – 2.0, +.3, #15 to #13, 6+); “News Talk 850” improved by eight-tenths in April. While flat at #22, iHeartMedia Miami news/talker WIOD “610 News Radio” picks up two-tenths (.6 to .8, 6+).

Co-owned sports talk WBZT “1230 The Zone” posted a .1 (6+) in August 2018 but has been a “no-show” in the subsequent 11 sweeps.

Returning the one-tenth it picked up in May (2.9 – 3.0 – 2.9, 6+), Dade County School Board news/talk WLRN slips from eighth to tenth.

West Palm Beach Music Formats – In six straight upticks, iHeartMedia CHR WLDI “WiLD 95.5 The Palm Beaches’ #1 Hit Music Station” is +1.6 (2.5 – 2.7 – 3.0 – 3.3 – 3.4 – 3.9 – 4.1, fifth to fourth, 6+) and reaches the four-share level (4.1) for the first time since August 2018 (4.0). Not only does Spanish contemporary cluster-mate WRLX explode with a +1.2 (2.0 – 3.2, 6+), “Mia 92.1” vaults into the top ten (#13 to #8). This (3.2) more than doubles (+1.7) where WRLX was this time last year (1.5, 6+, June 2018). Albeit a combined -3.0 in its third successive decrease (11.2 – 9.0 – 8.8 – 8.2, 6+), Hubbard Broadcasting hot AC WRMF is #1 the sixth month in a row. “Variety from the 90s and Now” logged a +2.0 in March to 11.2, its highest 6+-share since November 2017 (11.2, as well). This (8.2), however, is its lowest since “Holiday” 2017 (8.2, as well). Having faltered by -1.0 in January, WRMF was frozen on 9.2 (6+) in January and February. Urban AC sibling WMBX “X-102.3” sputters by nine-tenths in back-to-back sweeps (5.9 – 5.0 – 4.1, 6+) but remains in fourth-place. An April gain of six-tenths took WMBX to 5.9, its highest 6+-share since May 2018’s 6.2. Following three successive West Palm Beach increases for a collective +1.0 (1.4 – 1.6 – 1.8 – 2.4, 6+), iHeartMedia Miami CHR WHYI “Y-100” is down one-tenth to 2.3 (6+) and carries on at #11. Off a combined eight-tenths in May/June (2.7 – 2.5 – 1.9, 6+), WAY Media contemporary Christian WAYF “WAY-FM Uplifting – Upbeat – Real” drifts from the top ten (#10 to #16). At the same time iHeartMedia-owned adult contemporary WOLL “Today’s Kool 105.5” substitutes May’s loss of one-tenth with a June increase of two-tenths (7.0 – 7.2, 6+), Hubbard Broadcasting’s similarly-formatted WEAT-FM “Sunny 107.9” is an overall -1.7 via three straight decreases (8.2 – 7.0 – 6.8 – 6.5, 6+). Whereas 7.2 is the best 6+-showing for “Kool” since July 2016’s 7.5, “Sunny” has its softest 6+-stat (6.5) since 5.0 in November 2018. The two AC rivals – WOLL and WEAT-FM – continue at second and third, respectively.

Greensboro

Spoken-Word Formats – Four successive down or flat trends by iHeartMedia news/talk WPTI “94.5 Your News, Talk, & Sports Station” account for a collective -1.2 (4.4 – 3.6 – 3.2 – 3.2 – 3.2, #12 to #11, 6+). This immediately follows January/February’s +1.4 (3.0 – 4.3 – 4.4, 6+).

The March 2019 through June 2019 topline for Curtis Media Group sports talk WSJS “Triad Sports” is: .9 – .8 – .9 – .9 (#15 to #16, 6+),

Anchored at #13 for the 14^th consecutive time, Wake Forest University news/talk WFDD “88.5 Public Radio for the Piedmont” answers April’s loss of seven-tenths (2.3 – 1.6, 6+) with back-to-back (May and June) increases of two-tenths (1.6 – 1.8 – 2.0, 6+). Repeating at #17, University of North Carolina at Chapel Hill news/talk WUNC logs a .8 (6+) for the third time in the last four reports (.8 – .5 – .8 – .8, 6+).

Greensboro Music Formats – In addition to cracking the top ten (#11 to #9), iHeartMedia-owned rocker WVBZ nets +1.6 in three upticks in a row (2.5 – 3.2 – 3.7 – 4.1, 6+) and “105.7 – Man Up” reaches the four-share level (6+) for the first time since November 2018 (4.0). Over and above recording a June improvement of one-half share (9.3 – 9.8, 6+), Entercom adult hits WSMW “98.7 Simon Says We Play Everything” marches from second to first. Its six most recent fluctuations are: +.9 (January); -.6 (February); +.9 (March); -1.6 (April); +1.1 (May); and +.5 (June). Prior to its March-only stay at #1, WSMW last reached #1 in August 2016 when it logged a 10.5 (6+). In tandem with “Simon” picking up one-half share and shifting from second to first, co-owned urban AC WQMG “97.1 QMG The Best R&B and Old School” falters by one-half share (9.8 – 9.3, 6+) and segues from first to second. An April increase of six-tenths pulled the plug on five straight declines that resulted in a -2.3 (11.4 – 10.8 – 10.3 – 9.9 – 9.6 – 9.1, 6+). On top in January and February, WQMG’s consecutive streak of reaching double-digits (6+) was snapped at 26 in January. Replicating May’s loss of seven-tenths (4.6 – 3.9 – 3.2, 6+), iHeartMedia CHR WMKS “100.3 Kiss-FM” departs the top ten (#9 to #11). Heading into the May sweep, “Kiss” was a collective +1.8 via four consecutive upticks (2.8 – 3.0 – 3.6 – 3.6 – 4.6, 6+). In April (2019), it reached the four-share level (4.6, 6+) for the first time since April 2018’s 4.1. Within 5.1 – 5.7 range the fifth straight report (5.7 – 5.4 – 5.2 – 5.3 – 5.1, 6+), Dick Broadcasting’s WKZL “107.5 The #1 Hit Music Station” slips from seventh to eighth. Deadlocked in sixth place are Entercom’s WPAW “93.1 The Wolf” (flat at 5.3, seventh to sixth, 6+) and iHeartMedia’s similarly-formatted WTQR “Q-104.1 – #1 for New Country” (5.7 – 5.3, -.4, unchanged at #6, 6+). In three straight sweeps without an increase, WTQR was a cumulative -1.0 (6.0 – 5.3 – 5.3 – 5.0, 6+), but erased 70% of that deficit in May with a +.7 to 5.7 (6+). Flat in March, “Q-104.1” cancelled out January’s +.7 with a February -.7 (5.3 – 6.0 – 5.3, 6+). Before dropping two-tenths in March, “The Wolf” had three consecutive shifts of one-half share: -.5 (“Holiday” 2018); +.5 (January 2019); and +.5 (February). Over the course of the last 14 sweeps (June 2018 through June 2019), WTQR has prevailed over WPAW nine times (June 2018, July, August, September, October, November, “Holiday” 2018, January 2019, and May); WPAW has come out on top four times (December 2018, February 2019, March, and April; and the two are tied in June 2019 (5.3, 6+).

Memphis

Spoken-Word Formats – Even though iHeartMedia news/talk WREC picks up one-tenth to 4.2 (6+), “600 AM – Memphis’ News, Traffic, & Weather” backslides from eighth to ninth.

In five straight reports without an increase, Entercom sports talk WMFS “ESPN Sports Radio” has lost six-tenths (4.0 – 4.0 – 3.9 – 3.6 – 3.5 – 3.4, 6+), yet climbs from #12 to #11. Its internet stream appeared with a .1 (6+) in December and “Holiday” 2018; disappeared from print in January and February; but logs a .1 (6+) for the fourth straight time (flat at #18, 6+). It is again tied (at #18) with co-owned WMC-AM “ESPN 790,” which is without an increase the 12^th straight time (including ten consecutive .1 showings) for a collective loss of three-tenths (.4 – .4 – .2 – .1 – .1 – .1 – .1 – .1 -.1 – .1 – .1 – .1 – .1, 6+).

Memphis Music Formats – Five straight upticks by iHeartMedia urban contemporary WHRK, including June’s +1.0, result in a +2.7 (6.8 – 7.2 – 7.5 – 7.7 – 8.5 – 9.5, 6+) as “K-97.1” advances from third to second. In addition, WHRK reaches the nine-share level (9.5, 6+) for the first time since May 2018’s 9.4. Logging its fourth consecutive increase, gospel cluster-mate WHAL “Hallelujah 95.7 – Memphis’ Inspiration Station” nets +1.6 (5.8 – 6.4 – 7.0 – 7.1 – 7.4, steady at #4, 6+) and has its best 6+-showing (7.4) since August 2015’s 7.5. Three streaks are in-play at co-owned urban AC KJMS. On the plus side, it is #1 the eighth time in a row. A loss of six-tenths though means “V-101” is down or flat the fourth straight time for a collective -1.8 (11.6 – 11.4 – 10.4 – 10.4 – 9.8, 6+). Prior to June’s 9.8 (6+), KJMS reached double-digits (6+) in each of the last 14 ratings periods. “Holiday” 2018’s 12.8 is the highest 6+-share since December 2012’s 13.5 for “V-101,” which was +2.3 in December/“Holiday” 2018 (10.5 – 11.5 – 12.8, 6+). Suffering a May 2019 – June 2019 (6+) erosion twice that of “V-101” is Cumulus Media urban-rhythmic oldies WRBO “103.5 The Best Mix of R&B” (8.7 – 7.5, -1.2, second to third, 6+). The last time WRBO (7.5) fell below an eight-share (6+) was February 2018’s 7.7. While unchanged at #6, iHeartMedia classic rock WEGR “Rock 102.7,” whose consecutive trio of improvements yielded nine-tenths (4.3 – 4.4 – 4.6 – 5.2, 6+), forfeits three-tenths to 4.9 (6+). Also in that iHeartMedia cluster, WDIA “AM 1070 – The Heart & Soul of Memphis” is -2.1 in five successive setbacks (5.3 – 4.9 – 4.8 – 3.8 – 3.5 – 3.2, #12 to #13, 6+). The market’s (6+) adult contemporary share improves by two-tenths, equally divided between Entercom’s WRVR “104.5 The River” (6.5 – 6.6, +.1, steady at #5, 6+) and Cumulus Media’s WKIM “98.9 The Bridge” (.9 – 1.0, +.1, unchanged at #16, 6+). “The River” had been an overall -2.4 in three straight declines (8.9 – 7.8 – 7.7 – 6.5, 6+) and while “Holiday” 2018’s 11.3 is its strongest 6+-performance since “Holiday” 2017’s 12.9 (#6), May’s 6.5 is its lowest since June 2017’s 6.0. Seven recent WRVR fluctuations include: +2.4 (October 2018); -1.6 (December); +2.0 (“Holiday” 2018); -3.1 (January 2019); +.7 (February); -1.1 (March); and -1.2 (May). Meanwhile, “The Bridge” squandered nearly half (-.7) its 6+ AQH-share in April/May (1.6 – 1.1 – .9, 6+) and had its lowest 6+-stat (.9, May 2019) since transitioning from urban-rhythmic oldies to AC in late-2017. “The Bridge” reached the five-share level (6+) in “Holiday” 2018, but was a combined -4.0 in January/February (5.1 – 1.3 – 1.1, 6+).

Hartford

Spoken-Word Formats – Trending 7.3 – 7.6 – 7.3 – 7.4 (March 2019 through June 2019, 6+), Entercom news/talk WTIC-AM “News Talk 1080” inches up from third to second. By gaining two-tenths to 1.0 (6+), Red Wolf Broadcasting news/talk WDRC-AM pulls the plug on four consecutive sweeps without an increase that resulted in a one-half share loss (1.3 – 1.3 – 1.1 – .9 – .8, 6+). “AM 1360 The Talk of Connecticut” finished at #14 in January, February, and March, and then #15 in April, May, and June. In a true mark of consistency, iHeartMedia’s WPOP “News Radio 1410” logs a .1 (#19 to #17, 6+) the 13^th report in a row; it was a “no-show” in June 2018.

Stuck on 1.8 (6+) in March and April, iHeartMedia sports talk WUCS “97.9 ESPN Hartford” follows with a combined May/June loss of three-tenths (1.8 – 1.6 – 1.5, flat at #12, 6+).

A collective -1.1 in three straight drops (5.3 – 4.7 – 4.4 – 4.2, 6+), Connecticut Public Broadcasting Network news/talk WNPR “Connecticut’s Public Media Source for News & Ideas” remains at #9. Returning 80% of April/May’s +.5 (1.6 – 1.2, -.4, 6+), University of Massachusetts-owned WFCR “New England Public Radio” slips from #12 to #13.

Hartford Music Formats – Vaulting from eighth to third, iHeartMedia classic hits-oldies WHCN “105.9 The River” is a combined +1.9 in May/June (5.3 – 5.7 – 7.2, 6+) and has its best 6+-showing (7.2) since May 2018’s 7.7. Three straight negative trends by CHR sibling WKSS produced a loss of eight-tenths (6.9 – 6.8 – 6.2 – 6.1, 6+), but “Kiss 95.7” erases that deficit completely with a combined May/June gain of eight-tenths (6.1 – 6.3 – 6.9, sixth to fourth, 6+). Having surrendered -1.9 via three drops in a row (7.9 – 6.6 – 6.5 – 6.0, 6+), Entercom rhythmic CHR WZMX “Hot 93.7” ends the slide by gaining one-tenth to 6.1 (seventh to eighth, 6+). The just-concluded streak directly followed January/February’s +1.1 (6.8 – 7.7 – 7.9, 6+). On top the 36^th consecutive time, adult contemporary sibling WRCH falters by four-tenths (10.8 – 10.4, 6+). Recent “Lite 100.5” fluctuations include: -.8 (November 2018); +1.8 (December); +5.6 (“Holiday” 2018 to 18.0, the strongest 6+-showing for any Hartford station since WRCH recorded an 18.3 in “Holiday” 2017); -6.9 (January); +1.0 (February; -1.0 (March); -1.3 (April); and +1.0 (May). Prior to slipping to 9.8 in April, WRCH was in double-digits (6+) in 30 of the previous 32 sweeps. Hot AC cluster-mate WTIC-FM “96.5 TIC-FM,” which was up nine-tenths in April, erodes by a combined -2.0 in May/June  (8.5 – 7.7 – 6.5, 6+), dipping from second to sixth. This is the fifth straight time that Red Wolf Broadcasting alternative WMRQ “Radio 104.1” is without an increase for a collective -1.2 (4.6 – 4.5 – 4.5 – 4.4 – 4.4 – 3.4, ninth to tenth, 6+). Segueing from fourth to fifth, iHeartMedia-owned WWYZ “Country 92.5” is a cumulative -1.0 in five consecutive negative or neutral reports (7.7 – 7.0 – 6.9 – 6.9 – 6.8 – 6.7, 6+). After three straight increases yielded a +1.1 (5.3 – 5.4 – 6.0 – 6.4, 6+), Red Wolf Broadcasting-owned WDRC-FM “102.9 The Whale – Connecticut’s Classic Rock” slips by one-tenth to 6.3 (fifth to seventh, 6+).

Meruelo Media Los Angeles’ KXOS Becomes “Cali 93.9.” Exactly as Meruelo Media president Otto Padron foreshadowed in this space yesterday (Thursday, 7/18), changes would be forthcoming at newly-acquired Los Angeles property, regional Mexican KXOS “Radio Centro 93.9.” With a bi-lingual presentation, speculation became reality yesterday at frequency-related 9:39 am when KXOS transitioned to Latin urban “Cali 93.9 – #1 for Reggaeton and More.” Padron promises that “Cali 93.9” will be “the most Caliente station in Cali – not just because the music transcends language as it has exploded into mainstream popularity, but because we will place this format on one of the most powerful radio signals in Los Angeles.” Interim program director DJ E-Man notes that “Cali 93.9” will feature “the best up-tempo hit music by today’s Latin superstars [such as] Cardi B, J Balvin, Bad Bunny, and Maluma. These artists are mass appeal; ‘Cali 93.9’ is the sound of Southern Cali.” General manager of Meruelo Media Los Angeles’ KWHY-TV, Irma Barrios, adds similar “Cali 93.9” duties, while the company’s vice president of marketing, Dianna Jason, takes over “Cali 93.9” marketing responsibilities. Air  talent and other department heads will be named shortly and the station will switch call letters from KXOS to KLLI. Among persons 6+ in Nielsen Audio’s June 2019 report for Los Angeles, KXOS picks up three-tenths (.9 – 1.2, 6+) and finishes at #30.

More Music Radio News and Career Moves. The program director/brand manager for KVGS “Star 107.9” and KOAS “Jammin’ 105.7 – Kris Fisher – exits the Beasley Media Group Las Vegas hot AC and urban AC stations.

Tags: Atlanta, Bad Bunny, Beasley Media Group, California, Cardi B, Casper, Clint Stoerner, Custer, Dianna Jason, Dickie Rosenfeld, DJ E-Man, Entercom, Fresno, Hot Springs, Houston, Houston Texans, iHeartMedia, Irma Barrios, J Balvin, Jan Charles Gray, Jim Bohannon, KABZ, KASS, KEEL, Kevin Barrett, KFYI, KHOC, KILT-AM, KLLI, KMLD, KOAS, KQLT, Kris Fisher, KSEQ, KTRB, KTRS, KVGS, KVOC, KWXY, KXOS, Las Vegas, Little Rock, Los Angeles, Louisiana, Maluma, Matthew Jarecki, Meruelo Media, Mt. Rushmore Broadcasting, NBA TV, Nielsen Audio, Palm Springs., Phoenix, Rawlins, Rich Lord, Rick Kamla, Rob Carson, San Francisco, Sarah Frazier, Sean Pendergrast, Seth Payne, Shreveport, South Dakota, St. Louis, Texas, Walter Sterling, Westwood One, Wyoming, WZGC

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