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Do You Want to Turn Your Property Investments Into a Business?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Thursday, February 2, 2023


Photo by Geralt via Pixabay

Attract the Right Job or Clientele:

Do You Want to Turn Your Property Investments Into a Business?

Investing in property is one of the best ways to make money. With the right strategies and techniques, you can turn your property investments into a business that generates a steady stream of passive income. Our collaborative blog post shares seven steps to help you get started turning your real estate investments into profitable companies.


Turn Your Property Investments Into a Business

Via Pexels

Step 1: Choose Your Properties Wisely

Wisely selecting properties is the first step in turning your property investments into a business. When selecting potential investments, research the local market and understand what kind of rental rates you can expect for different properties. Also, consider whether or not the property has any potential for value-added activities such as adding new amenities or increasing square footage. Next, consider the different types of property investments and the way you can maximize the return on each. 

Finally, consider securing funding; investors are more interested in getting into certain property investments than others. To secure financing for your property investments, you can use traditional lenders or alternative sources such as private investors and crowdfunding platforms. Understand the varying loan options available and their requirements, and decide which best suits your situation and goals. Make sure you research the best interest rates and the length of loan that you need.

Step 2: Invest in Real Estate Education

The goal is to maximize your returns on investment and reduce risks associated with investing in real estate. It is essential to educate yourself on all aspects of the business. Research local laws and regulations that pertain to owning rental properties and become familiar with standard real estate terms and concepts such as cap rates and cash-on-cash returns. Also, look into resources available for investors, such as tax incentives, grants, or other programs designed to support small businesses.

Step 3: Create a Business Plan

Creating a business plan is essential to turn your property investments into a successful business venture. A good plan includes the following:

  • Your goals for the business.
  • Budget projections for both short-term and long-term success.
  • Marketing plans for attracting tenants.
  • Maintenance costs associated with keeping up with repairs and upkeep.
  • An exit strategy in case things don’t go as planned, etc. 

Having this information laid out ahead of time will help you stay organized and focused on achieving your goals as an investor.

Step 4: Identify Your Target Market

Identifying who you want to rent your properties to is critical when turning your investments into businesses. Knowing who you are targeting will help inform the types of amenities you choose (or upgrades) when renovating units. It will also impact pricing decisions since different demographics have different budgets they are willing/able to spend on housing each month. For example, young professionals may be willing to pay more than college students or retirees due to their higher earning potential or higher demand for certain features like luxury appliances or high-end finishes.

Step 5: Develop Relationships with Local Professionals

Developing relationships with local professionals such as brokers, lenders, contractors/renovators is another crucial step in creating successful businesses from property investments. These connections help guide the process by offering advice about market trends or areas where opportunities exist. They can also provide access to financing options through banks or private lenders if needed down the line (which many investors find helpful). Additionally, having contacts within these industries can save time and money when it comes time for repairs and updates since these professionals can provide discounts due to their existing relationships with suppliers and vendors, etc.

Step 6: Manage Your Properties Efficiently

Once you have established yourself within the industry as an active investor with quality properties that attract tenants quickly, it’s important not to let things slip through the cracks when it comes time to maintain them efficiently—this includes collecting rents on time! Setting up systems such as automated payment reminders via SMS messaging can be extremely helpful in making sure all payments are received promptly; additionally, utilizing software programs designed specifically for landlords helps keep track of tenant payments without taking up too much of your time (many offer features like direct deposit capabilities). CRE software, for example, is an excellent tool for lease management.

Step 7: Keep Up With Industry Trends & Stay Flexible

Finally, keeping up with industry trends is critical if you want sustained success from converting property investments into businesses; staying aware of changes within markets (such as new regulations or technology solutions) allows investors to remain at the top of their game, so they don’t miss any great opportunities along the way! Additionally, being flexible enough to adjust plans based on input from advisors/mentors/etc.

Finally, it helps ensure longevity by allowing investors to avoid missteps before getting too far down the road without realizing the mistake was made until after the fact—making adjustments sooner rather than later saves both money & stress!

In Conclusion: Turn Your Property Investments Into a Business

Turning real estate investments into profitable businesses takes planning and dedication but can be extremely rewarding. Following these seven steps should set you off on the right foot toward success—remember to remain diligent throughout the process and never stop learning about the industry. The goal is to retain happy tenants and build profitability over the long term.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Mirror the Agents You Admire
One Step At A Time
Vision, Planning, Action

Sales Tips: Turn Your Property Investments Into a Business

  1. Successfully turning your property investments into a business requires scrutiny on multiple levels to ensure that the effort will prove profitable.
  2. Reckon the money you have for investing vs. the amount you may need to borrow.
  3. Research varying loan options that will accommodate you well but not be too costly.
  4. Set up several appointments with different lenders to compare and contrast the better way.
  5. Consider the type of neighborhoods that you prefer for comparison.
  6. Think about the conveniences you would want nearby if you were the tenant.
  7. Upon selecting a neighborhood, consider the updates necessary for the properties of interest.
  8. Calculate the approximate cost for updates and repairs by having service reps visit to provide you with more accurate quotes.
  9. Select each property to align with your financial well-being, the area’s safety, and the tenant’s livability.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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