Here are four reasons you should keep your side project(s) simmering on the back burner while also working on potentially less exciting paying projects.
Side projects are great opportunities to pursue creative freedom.
They allow time for experimentation with new tools.
With the help of social media and self-promotion, you can share your work with a broader audience.
If all goes well, you may be able to quit your day job!
As a seasoned graphic designer/creative director, I’ve always maintained a side project or two. For example, during the pandemic, I created a series of posters for our home’s front windows and local distribution. One thanked first responders, the second emphasized the 6 feet distance rule, and the third promoted the familiar local sequence of numbers 1-4-3 (I Love You), which refers to our local lighthouse*.