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Attract the Right Job or Clientele:

Communicate in the Style of Your Audience for Business Growth

A public speaking class, early in my career, taught me an excellent lesson applicable to all types of businesses and personal conversations: ‘Communicate in the style of your audience for business growth.’ The translation is that there are three types (possibly more) of personalities: auditory (listening), kinesthetic (utilizing all senses, including emotions), and visual people. 

Know that most visual people enjoy watching videos. Click the link to gain insights from the Video Marketing Center. They share a remarkable statistic regarding the benefits videos bring for securing more sales. 

A helpful article, Student Success, by the University of Arkansas, offers a bullet point read regarding personality types – simple to read; check your personality type to see if most of the points match.

Regardless of the style of communication in process, we must be genuine, consistent, and trustworthy for every type to encourage ongoing conversations plus business. Adapting the three types to our unique style of communication can and will help us to connect more harmoniously with others, thus making the effort well worth it as our prospects become far more likely to communicate with us and participate in more in-depth conversations than previously enjoyed.

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Communicate in the Style of Your Audience

Image by  Mahathelge_Ahmad, Pixabay

Put Observation and Listening First

The art of selling resides in observation and listening upfront, not talking – the exact opposite of what most believe and do. As the other person speaks, observe their facial expressions, hand gestures, and body movements, as they are very telling about what the person believes to be important. And as you speak, and upon seeing an eyebrow raised or a strange look on one’s face, stop talking to inquire if the person has a question. Similarly, when you notice a special smile, ask what it is that catches their attention. Beware, we can interpret a smile in one of two ways: either to have a funny, similar experience, or the belief that what you say is nonsensical.

Take note of all hand gestures plus facial expressions. Should anything seem out of the ordinary, stop to ask an appropriate question. Upon hearing unfamiliar words, inquire about their meaning, as doing so emphasizes that you are honest and trustworthy. Moreover, people appreciate videos that speak to their interests and those used for friendly communications. 

By being professionally friendly and including observation in meetings, you will be far more likely to move the effort in a positive direction, encouraging the other party or people to request more meetings to find a fruitful solution for all. On another note, it can serve one well to include video communications in one’s business plan. The video may be instructional or merely a friendly communication for checking in. Still, no matter the style, it’s always good to be seen and heard to re-emphasize being on a similar page with the desire to be of service. For ideas, click this link to watch this video now.

Question, Listen, and Clarify

Regardless of personality type, no one communicates perfectly, nor do we understand the whole meaning of every word, phrase, or sentence spoken. It is critical to eliminate assumptions by asking questions. Moreover, careful listening will encourage more questions – continue asking until you understand everything as thoroughly as possible. It is critical to do so to avoid unnecessary errors or a quick dismissal of a forthcoming proposal. Prospective clients are not annoyed, but they are delighted you want to understand their verbiage entirely.

Acknowledge Their Words

Before you begin speaking, let the other person or people know you found their words insightful. When it is your turn to speak, it’s wise to use some of the other person’s meaningful words; doing so signifies you are carefully listening and find their verbiage of importance. It also signals they you are likely to do your best in assisting them should they decide to purchase from you. 

Concluding the Conversation

Upon ending your input, request conversations, and then ask for their level of interest. Should you see even a tiny level of enthusiasm, ask to set a new date for both sides to provide additional information in response to all the questions asked of one another; ultimately, it empowers the conclusion of the sales cycle.

Conclusion: Communicate in the Style of Your Audience for Business Growth

The better one can demonstrate empathy by embracing the personality types via the vocabulary and movements of the people before them, the better the business outcomes will become. It is always best to help resolve issues with your prospects and clientele upfront and then work out a solution together to enjoy fruitful business growth.

For more Insights, visit Elinor’s Amazon Author Page

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Sales Tips: Communicate in the Style of Your Audience for Business Growth

1. Commit to your long-term vision for accomplishment(s). 
2. Always keep long-term goals in mind while working for the greater good and for everyone to feel the ‘win.’
3. Communicate with clientele about their goals, priorities, values and interests in a professionally personal conversation.
4. Seek out commonalities of all types with clientele for more meaningful conversations and business outcomes.
5. Never underestimate anyone’s novel ideas; remember that each person and country operate differently.
6. Share favorite learning moments with peers and current clients to improve client engagement.
7. Habitually seek out new ways to improve engagement for business growth.
8. At the end of all communications, ask team members involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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