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Can You Use Ideas to Leverage Twitter for Sales?
From:
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Tuesday, January 17, 2023

 

Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

Can You Use Ideas to Leverage Twitter for Sales?

Note: Oliver Thyra provides today’s guest post, Can You Use Ideas to Leverage Twitter for Sales? 

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen: A Classic! https://amzn.to/39QiVZwHIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best seller. https://amzn.to/33LP2pv and helped many to secure the job they desiredVisit Elinor Stutz's Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. Oliver enjoys quality time with his pets (he has four golden retrievers!).

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Leverage Twitter for Sales

What makes Twitter one of the most valuable social media sales channels? 

It’s the audience! Therefore, the question becomes, Can you use ideas to leverage Twitter for sales?

If you’re a D2C (Direct2Consumer) eCommerce brand, Twitter is the right place to be in touch with an audience that is super engaged and receptive. They’re plugged in and love to drive conversations around the latest happenings. Incredible opportunities exist to get in front of the influencers, thought leaders, and industry heavyweights in your niche with precise messaging. 

What’s more, there has been a steady increase in the number of Twitter’s global monetizable daily active users (mDAU) – 15%, up from 229 million mDAU in the previous quarter of 2022 to 237.8 million in the second quarter.

When you bring your D2C business on Twitter, grow a community, and get it right, you stand a good chance to convert engaged followers into loyal customers. 

Five Most Effective Ways to Tap Twitter to Boost your D2C eCommerce Sales

What is D2C eCommerce?

A Direct-to-Consumer (D2C or DTC) business sells its products directly to its consumers, cutting out the third-party wholesalers and retailer mediators. 

Businesses operating as a D2C model have much better control over profitability as the brand is in charge of manufacturing and managing stocks, communicating with customers, and delivering goods. 

It’s now easier than ever to establish a D2C channel for your products, and the key drivers are:

  • Consumers are more accustomed to the concept of online shopping. 
  • Off-the-shelf eCommerce tools have helped small, and emerging brands build their website store painlessly. 
  • The rise of digital media channels has lowered the barrier to entry. 
  • The maturity of flexible international air freight courier and fulfillment solutions has helped brands scale and meet their customers’ demands.
  • Most notably: social media channels have integrated platform-native eCommerce features to take the hassle out of social media advertising and transactions.

Nonetheless, the D2C no longer needs to adhere to a digital-only presence. Today, while all D2C businesses continue to engage their customers with owned online sales platforms, many sell on online marketplaces. Still, many have gone on to open their physical stores. 

How to Leverage Twitter to up Your D2C Sales Game

Savvy marketing strategists have realized how to use this “280 characters microblogging site” to boost conversations and conversions for D2C businesses:

  1. Engage in Twitter Chats

A large Twitter follower base means nothing to your business if they aren’t engaging with you. Hence, a more meaningful way to grow a D2C brand’s Twitter following is to invite them into a space where they can have engaging conversations around the topic in which they are interested. 

The engaged audience will be more inclined to retweet your posts, exposing your account to a broader audience. Mentions and retweets will keep the snowball rolling and amplify your reach.

However, it would be best if you curbed the urge to dump blog post links to your Twitter account in the name of content. Instead, Twitter audiences are more likely to engage with your tweets that deliver the value right there rather than lure them to a website. 

As a D2C brand, you can leverage Twitter chats to:

  • Tell your personal experiences that prove helpful to users.
  • Share the mistakes you made that others can avoid.
  • Look for existing niche-relevant chats and jump into the conversations.
  • Create simple graphics attached with relevant questions to ask your followers.

Organizing and engaging in Twitter chats regularly will help you establish connections. But, more importantly, by engaging with them one-on-one, you can build an engaged community and relationships so they will remember your brand.

       2. Connect with Relevant Influencers

Twitter influencer marketing is a great way to collaborate with Twitter accounts having authority in your field and a noticeable presence on Twitter. You can partner with them to create brand-sponsored tweets depending on the agreement.

For emerging D2C eCommerce brands, it offers an inexpensive platform to elevate their brand awareness. Recommendations from a leader in the niche act as positive reviews, expose your brand to a new audience, and drive traffic to your site.

So how do you attract influencers?

  • Identify common hashtags within your industry and comb through the significantly followed accounts tweeting with the same hashtags.
  • Google for thought leaders in your domain and identify if their voices can align with your brand.
  • If your budget permits, you can invest in tools like Grin, BuzzSumo, etc., that can provide the engagement rates for your potential influencer partner. 
  • Before requesting a paid partnership, you can build relationships with them by engaging and sharing their content on your social media.

      3. Show Up with Twitter Ads

Promoted or paid advertisements perfectly complement your organic content and bring it across to a broader audience of your choice. So whether you want to drive conversions through tweets, videos, images, live streams, or carousel posts, there is a Twitter ad format for almost everything. 

  • Twitter Promoted Ads

Display your tweets to the audience who aren’t already following you. 

  • Twitter Follower Ads

Grow your Twitter following by showing up in the targeted audience’s timelines. 

  • Twitter Amplify

Align your ads with premium video content from the most relevant publishers.

  • Twitter Takeover

Put your brand as the first ad of the day on the Timeline and Explore tab.

  • Twitter Live

Share Livestream video content and allow the audience to join in real-time.

  • Dynamic Product Ads

Serve ads to targeted customers featuring the products most relevant to them at the right time.

      4. Set Up Twitter Remarketing

Users interested in your product may only sometimes buy it after seeing one advertisement. Twitter remarketing helps you re-engage with such users and convert them into paying customers later.

Remarketing ads work as pay-per-click ads where advertisers pay when the user clicks on the advertisement. However, since it focuses on users with high intentions of buying, D2C brands pay less per click and earn conversions.

Be cautious, though. You need to set appropriate limits on the remarketing ads so that it does not annoy your potential customers.

      5. Display Products Usage

Product explainer videos and tweets around the “how-to” and benefits of your products are like low-hanging fruit in your Twitter strategy for D2C eCommerce products. Prospects need to see the product and realize why the customers can’t resist it. Moreover, it should instill the audience’s desire to try and purchase your product. Not only can you put your products in context, but they also have the potential to pull on emotional strings. 

Wrapping Up

While Twitter is a powerful platform to boost your D2C product sales, using it correctly will generate the outcome you expect. 

Last, you may learn to expand your Twitter following by engaging in Twitter chats. Collaboration with influencers generates a buzz around your brand. Next, choose suitable Twitter ads to target and retarget potential buyers.

In Conclusion: Leverage Twitter for Sales

Utilizing the tips above and providing helpful insights for your audience will attract many followers and buyers of your services. Make it intriguing, plus appeal to interest and needs for sales to follow.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Website Essentials for Business
Increase Audience Reach and Attention
Branding, Marketing, and then Sales

Sales Tips: Leverage Twitter for Sales

  1. Leverage Twitter for sales with concise messaging.
  2. Speak to the interests of the audience you desire.
  3. Review notifications to retweet and like the messaging of others that meet your interests.
  4. Notice who retweets your messaging to develop a bond of reciprocity.
  5. Attach photos as appropriate to garner additional interest.
  6. Create a collaborative group for sharing the products and services of one another.
  7. Develop additional content and products surrounding your primary offering.
  8. Strive to follow more people than the number following you within a 25% range.
  9. Take note of the more popular tweets and expand upon them.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 
https://smoothsale.net 
https://ElinorStutz.kred


 

 

News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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