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Are You Ready to Improve Transparency for Your Business?
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Friday, January 13, 2023


Photo by Geralt via Pixabay

Attract the Right Job Or Clientele:

Are You Ready to Improve Transparency for Your Business?

Note: Robert Hall provides our guest blog, Are You Ready to Improve Transparency for Your Business?

Robert Hall is President and Senior Engineer for Track Your Truck, a commercial vehicle GPS tracking company. He has extensive business experience in the wireless communications industry and focuses on RF system engineering, RF communications engineering, GPS tracking, and IoT. He has significant experience in software engineering and development, systems integration, server systems management, carrier operations, and business management.


Improve Transparency for Your Business

Transparency is being readily understandable and free of deceit or pretense. In business, transparency is an integral part of reaching success. A company must be open and honest with its employees, investors, and customers.

Many business leaders know they need to improve transparency, but it is intimidating for many. Giving customers and prospective customers too much information could damage a company’s reputation.

However, once a business understands that transparency can help improve employee satisfaction, retain existing clients, and acquire new customers, it can take a more direct path to success. The following are some ways to improve business transparency internally and with customers.

What Does Business Transparency Mean?

Transparency in business means being open and direct with employees, customers, and the public. Business transparency can lead to honest conversations among employees and management, not to mention the company and its customers. It helps eliminate confusion while promoting genuine interactions that can lead to success.

How to Improve Transparency Within the Company

Many business leaders talk about the importance of being transparent with customers. However, transparency starts within the workplace and is established among employees long before customers come into the equation.

The following are several ways business leaders can promote transparency within the company.

Remain Honest

Company leaders and employees must be honest with each other. Employees should feel comfortable explaining their thoughts, concerns, and goals to their employers. Likewise, leaders within the workplace should make their expectations for each employee clear.

Employees must also be able to expect honest feedback from their superiors. This feedback undoubtedly includes positive and negative comments, so an employer and employee can work together toward success.

Offer Information

Transparency is critical to remaining professional and establishing confidence among parties. A company leader should never purposefully withhold information from employees. Hiding behind corporate jargon or purposely leaving out details can only lead to resentment and distrust.

Ask Questions

It is common for employees to ask more questions than their superiors in the workplace. However, employers that ask questions prove they are interested in their employees and their success.

Asking questions also shows humility and encourages employees to feel comfortable inquiring too. Questions can often lead to solutions that drive a company toward success.

How to Improve Transparency With Customers

Transparency can help retain current customers and lead to referrals. Being honest with customers allows you to manage their expectations and maintain trust and long-lasting business relationships.

Here are several ways to improve your company’s transparency with customers.

Establish Trust

Building trust is not easy, but it is invaluable. A customer who doesn’t trust your business isn’t concerned with how impressive your products or services may be. They will likely search for another option if they feel anxious or suspicious.

Establishing trust can be especially difficult because it means displaying deficiencies alongside strengths. The truth may include product limitations or services your company can’t provide. However, such transparency — even discussing shortcomings — can help strengthen current business relationships and attract new ones.

Communicate Efficiently

Communication is an integral element of transparency, as it helps establish the trust mentioned above. A company that regularly provides accurate information to customers earns their confidence and loyalty.

A client who learns immediately about a setback is more likely to interpret it as an unfortunate mishap than a thoughtless oversight. Companies can communicate efficiently and effectively using GPS vehicle tracking, text messaging, and social media updates, among other methods.

Admit Mistakes

The phrase ‘nobody’s perfect’ means that everyone has faults, and it also applies to successful businesses. Companies make mistakes, but how they handle them can make or break their reputations and chance of success. Sometimes, customers may not even notice an error, but they trust and respect a company that relays the message anyway.

Transparency can be as complicated as admitting a sizeable mistake or as simple as showing appreciation for customers and their continued support. A company that strives for transparency among employees and customers can enjoy numerous benefits, including improved productivity, efficient communication, employee retention, and overall success.

In Conclusion: Transparency for Your Business

All businesses do their best by striving for client loyalty and good word of mouth. By following the suggestions above for improving transparency, you will be well on your way to achieving the goals and success you desire.

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Authentic Relationships Are Essential

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz created the motto, 

 “Believe, Become, Empower

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

HIRED! Helped many to secure the job they desired.

Related Blog Stories:

Trust Is Everything!
Develop Professional Relationships
Empathy with Sincerity Will Lead

Sales Tips: Transparency for Your Business

  1. Transparency for your business begins with developing a bond with everyone you encounter.
  2. Reveal that your top competitor can provide what the prospect seeks and ask if it is essential or whether you may continue the conversation. Admission of what you cannot do without any attempt of avoidance will earn you a positive scorecard.
  3. Upon hearing the name of a current vendor that you know well, share you admire their work, but here is how you operate differently for the prospect to decide what’s best.
  4. Answer all questions to the best of your ability and admit where you need help from another for a more insightful answer.
  5. Hire help from professionals upon realizing the need to deliver your best.
  6. Continue to research the news and the markets for how they affect your industry to remain up to date and communicate the best.
  7. Always welcome questions, and they deepen the conversation and business potential.
  8. Give credit to those who contribute the best ideas to your business.
  9. Expand upon the better suggestions to enjoy robust growth.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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