There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either.

The silent killer… it’s Member Overwhelm!

It creeps in, starting from the very beginning. Your prospect signs up and becomes a member. They think they have a good grasp on the membership but they’re still learning (what all comes with the membership, what do they have access to, what do they not have access to).

But then, the current starts to build. More and more content comes their way. They try to use some of their membership only to get distracted by other opportunities the membership provides.

Before you know it, members are saying:

• “This is like drinking water from a fire hydrant.”
• “There’s so much, I’m just not sure what to do.”
• “I keep getting all this stuff and my desk is piling up.”
• “Seems like if I don’t use everything, I’m not taking full advantage of my membership.”

As the creator, you brush it off. You might even take a little pride in thinking, “Great! We offer a lot to our members.”

Meanwhile, the countdown clock has started ticking and it won’t be long before the overwhelm finally takes another victim and your member cancels.

It happens time and time again. But what can you do?

If we don’t offer great value to our members then it may mean they’ll cancel.

There’s a simple way to ward off this silent killer.

“More value doesn’t always mean more membership features.” – Scott Whitaker

Many times less is more.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.