Attract the Right Job or Clientele:

Note:  Today’s introduction and infographic are provided by Jess Andriani of ConnextDigital

Ever since social media came along, almost everyone jumped on the bandwagon to join the digital crowd. You’d be hard-pressed to name any of your friends that don’t have a profile on Facebook, Twitter, or any of the top social platforms. And it’s true – in a way, as businesses today don’t exist if they don’t have a Facebook page.  

But while social media is one of the most popular platforms for getting your business out there, it’s not the best for everyone. In fact, statistics reveal that email still beats social media in terms of marketing prowess, which means you should start paying more attention to other digital channels for your business.  

But which digital channel to choose?  

The right answer depends on your specific goals and the nature of your business. For instance, if you want your brand to gain more awareness in a wider audience, then focusing on social media is your best bet.  

On the other hand, if a huge chunk of your target audience is comprised of professionals, then you may want to set up an email blast service to gain more leads and drive more sales.  

There are many other factors to consider in a digital channel, so check out this infographic below.

May you be inspired by the insights provided in the InfoGraphic!

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