Monday, October 17, 2022
Many subscription leaders tell me, “My team has been implementing retention strategies but it’s making churn worse.”
Ironic, but Yes, I see it a lot.
Unfortunately, some churn rate reduction strategies are counter intuitive.
Plus, there’s one mistake that appears to work initially, but usually backfires, causing high churn rates that can’t be stopped.
This episode of Be Unleavable® Subscription Growth reveals the three biggest mistakes subscription businesses make and I’ll share some churn rate reduction strategies that really work.
?Stops Subscribers from Quitting:
This summer’s big project is a brand new, simplified system to stop subscribers from quitting.
Rather than having to learn a bunch of theory to create subscriber onboarding from scratch, I give you the emails to send.
Today is the “soft launch.” As a loyal email subscriber, you get the opportunity to be one of the first 100 buyers to get an 80% discount!
This is launching this week. What do you think?
??Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
