Accessories and beauty are smart growth plays for Gap Inc. but execution is everything.

Accessories are high-margin, outfit-completing items that extend the apparel experience and encourage customers to shop the full look. The opportunity isn’t in more. It’s in curation and innovation.

A tightly edited assortment of handbags, belts, and jewelry with modern design, quality construction, and sustainable materials could transform accessories into a profitable, brand-elevating category.

Done poorly, over-assortment leads to markdowns and margin erosion.

Beauty is a bold move, and bringing in the right talent shows Gap Inc. is serious. But launching through Old Navy risks cheapening the play.

Beauty thrives on inspiration, storytelling, and credibility…qualities that align far more closely with the Gap banner.

With momentum building around The Gap right now, this is the moment to lean in, inspire, and attract new customers.

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Read more over at Retail Dive.