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Wall Street Journal: One Size Fits Most Retailer Is Shutting Its Changing Rooms
From:
Liza Amlani -- Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Other
Wednesday, June 17, 2026

 

Brandy Melville’s decision to shut down their fitting rooms might seem like a turn off to customers.

Not so, says Liza. In fact, she argues the decision will actually increase sales.

Read more in The Wall Street Journal in this article by Celia Bernhardt.

About Retail Strategy Group

Founded in 2020, Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. The firm produces a weekly newsletter, The Merchant Life, where retail executives find the best retail insights and new, provocative ideas. For more information, visit www.retailstrategygroup.com.
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Name: Raj Dhiman
Title: President
Group: Retail Strategy Group
Dateline: Toronto, ON Canada
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