Tuesday, December 8, 2009

Tweet Your Release Regularly: Here's How to Do It




It is time to reach out even more by using NewsReleaseWire to tweet your e-mail newsletter.



Why do this? So that others will re-tweet it, and you can attract more visitors to your content and your Web site.

What makes this an important strategy now? Google and other search engines have begun to include Twitter in their results. See the New York Times story, headlined "Google Adds Live Updates to Results." The article explains how the search engines are now showing real-time results from social media Web sites, such as Twitter, Facebook and MySpace.

http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=google+ads+live+updates

Here's a video that shows how to tweet your release.

1) Copy the text of your most recent e-mail into notepad (or similar application) to get plain text.

2) Open your News Release Wire account, and send a news release. Remember use a headline no longer than 55 characters: You'll want it to be short enough to be re-tweeted. So, to improve your results at Google and have your release stand out you should:

a. Include a square image along with your text. We've seen square images are picked up more often by the search engines.

b. Include a dateline – where the news is from.

c. Include at least 300 words in the text of your release.

3) At the top of your posted news release, you'll see the "AddThis" button. Use it to tweet your news release. Add tags like #PressRelease or #Expert, or hash tags that relate to your news, like #IdentyTheft .

4) Sit back, and watch the hits on your release climb:

a. You'll get scanned by Google News

b. Your followers will see the release.

c. Twitter readers searching on your hash tags are likely to follow you.

d. Other Twitter users will re-tweet you.

e. Google and other search engines can present you in their real-time results.

All of this involves a few more simple steps, when posting your release. This little extra effort can yield bigger attention – make that promotion – for you and your group.