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Trial Lawyer Shane Read Shares 7 Courtroom Tactics to Help Win in Court of Public Opinion
Edward Segal, Crisis Management Expert Edward Segal, Crisis Management Expert
, DC
Tuesday, August 18, 2020

The cover of Edward Segal's new book on crisis management.
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In this week's episode of Edward Segal's "Crisis Ahead" podcast trial lawyer and award-winning author Shane Read shares seven courtroom tactics business executives can use to effectively tell their side of the story about a crisis in the court of public opinion.

Read also discusses the mistakes he said Johnson & Johnson made in a recent trial where 22 women -- represented by Mark Lanier -- alleged the company's baby powder caused them to have ovarian cancer. In his weekly commentary host Edward Segal talks about the recent sudden resignation of Boeing's senior vice president of communications. Watch the episode by clicking on the image below or on YouTube at https://lnkd.in/eMFGKug Or listen to it on Apple, Google or other podcast sites including Podbean at https://lnkd.in/e23VCwS.  

"Crisis Ahead" is produced by Heartcast Media.

About the Podcast

Each episode of Segal's "Crisis Ahead" podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures.  The podcast is based on Segal's new book on crisis management — "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies" (Nicholas Brealey).

About the Book

"Crisis Ahead" is rated the #1 best crisis management book to read in 2020 by BookAuthority.org. The American Library Association's book review website said, "This book's practical advice for advanced planning makes it a valuable addition to the shelves of any business collection."  See the review at


"Crisis Ahead" is available as a paperback and ebook from Amazon, Barnes & Noble, and independent book stores via this link: https://publicrelations.com/order-book/. The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization.

About Edward Segal

Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs.

For more information about "Crisis Ahead" go to http://www.publicrelations.com.


News Media Interview Contact
Name: Edward Segal
Title: Crisis Management Expert
Group: Edward Segal
Dateline: Washington, DC United States
Direct Phone: 415-218-8600
Main Phone: 4152188600
Cell Phone: 415-218-8600
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