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Tips for Financial Advisors Working with Healthcare Executives
Vicki Rackner MD ---  Selling to Doctors Vicki Rackner MD --- Selling to Doctors
Seattle, WA
Monday, August 12, 2013

Dr. Vicki Rackner
 "Healthcare executives can open many door for financial advisors," says Dr. Vicki Rackner, President of Targeting Doctors. "Make sure you leverage these important relationships."

Rackner, who helps financial advisors increase their assets under management by acquiring physician clients, offers these tips:

1. Healthcare executives interact with several sets of stakeholders in the healthcare system: executives themselves, physicians, nurses and hospital donors all make excellent groups of clients.

2. Healthcare executives are business-minded thinkers with a healthy relationship with money.  You command their attention with different value offerings than engage physicians.

3. Healthcare executives and physicians see the world through a different set of eyes, and they're often perplexed by the behavior of the other. Their interactions often have a mildly adversarial tone.  it's highly unlikely that a physician would approach a healthcare executive for the name of his/her financial advisor. 

"As you build relationships with healthcare executives, learn about their initiatives. If you can help them get what they want, you earn the privilege of delivering what they need," advises Rackner.

Targeting Doctors is an organization that offers financial advisors and others the tools to acquire more physician clients.  Dr. Vicki Rackner, the President, leverages her experience as a practicing surgeon and entrepreneur to help bridge the gap between the world of medicine and the world of business.  She can be reached  at (425) 451-3777.  Sign up below for free marketing tips to help you engage physician prospects.
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News Media Interview Contact
Name: Vicki Rackner MD
Group: Targeting Doctors
Dateline: Mercer Island, WA United States
Direct Phone: (425) 451-3777
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