As seen over at Future Commerce….

Time. There’s never enough of it.

Teams are constantly sprinting to hit deadlines, leaving little room to test, adapt, or react. Launching a new collection tied to a movie, cultural moment, or Love Is Blind merch drop?

Nearly impossible.

Unless your process changes. Enter Acceptable Inequality…our version of AI and our take on rethinking how product gets made.

Most brands still treat every product the same. The same timeline. The same process. The same path from concept to market. But that’s like forcing three lanes of traffic into one.

Everything slows down.In reality, not all products are equal. And so they shouldn’t be created equally.

Complexity, materials, seasonality, testing, customer, and channel strategy all vary.

So why use a one-size-fits-all calendar?

The answer: a multi-track calendar.

Separate paths based on product complexity, market needs, and speed requirements.

Faster lanes for trend-based or “moment” drops. Slower, deliberate lanes for core or technical and innovative collections.

Because in modern retail, speed isn’t just about going faster if everyone is driving on the same lane.

The trick is opening up more lanes and get the right products on the right lanes.