For Immediate Release:
Dateline: Cleveland,
OH
Tuesday, May 26, 2026
 Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Attributes of Effective Sponsorship Inventory Include:- Choice — attendees should be able to opt-in or opt-out. If the sponsorship is forced on them, ROI will not be achieved for the sponsor, organizer or participant.
- Do or Feel — attendees should be able to interact with, consume, share or appreciate the sponsorship activation. Some of the more innovative sponsorships will align with the passion or values of the attendees.
- Mattering — participants should get something out of this: They may be entertained, educated, surprised, awarded, helped, satisfied or become more connected. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value.
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