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The Vegan’s Nightmare
From:
Liza Amlani -- Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, Other
Wednesday, September 24, 2025

 

A trio of companies, The Organoid Company (NL), Lab-Grown Leather Ltd. (UK) and US marketing agency VML issued a press release saying they will produce “the world’s first T. rex leather.”

The pitch is to grow luxury-grade leather in bioreactors using fossil Tyrannosaurus rex collagen as the template.

According to the press release, this is claimed to be a “true leather” because it is derived from animal cells and is not plant based or glass fiber based.

Maybe they should call this the vegan’s nightmare.

Considering the fates of next-gen material companies like Renewcell and Natural Fiber Welding, my guess is that this trio will go extinct in no time fast.

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Founded in 2020, Retail Strategy Group works with market-leading brands to help them improve profitability and increase organizational effectiveness. The firm produces a weekly newsletter, The Merchant Life, where retail executives find the best retail insights and new, provocative ideas. For more information, visit www.retailstrategygroup.com.
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